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Writing Instruments in the US Product Image

Writing Instruments in the US

  • ID: 363546
  • November 2014
  • Region: North America, United States
  • 24 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Bausch & Lomb
  • Gucci
  • Luxottica Group
  • Nike
  • Tommy Hilfiger
  • MORE

In 2002, internet retailing constituted less than 1% of the distribution share for writing instruments; in 2013, internet retailing overtook hypermarkets to become the second largest distribution channel and is expected to grow further in 2014 to reach US$595 million in sales and take 18% retail value share. Internet retailing has been especially conducive for writing instruments given the light weight of the products and the relative youth and connectivity of the consumer base.

The Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bausch & Lomb
  • Gucci
  • Luxottica Group
  • Nike
  • Tommy Hilfiger
  • MORE

WRITING INSTRUMENTS IN THE US

November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2009-2014
Table 2 Sales of Writing Instruments by Category: Volume 2009-2014
Table 3 Sales of Writing Instruments by Category: Value 2009-2014
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2009-2014
Table 5 Sales of Writing Instruments by Category: % Value Growth 2009-2014
Table 6 Sales of Colouring by Type: % Value Breakdown 2009-2014
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2009-2014
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2009-2014
Table 9 NBO Company Shares of Writing Instruments: % Value 2009-2013
Table 10 LBN Brand Shares of Writing Instruments: % Value 2010-2013
Table 11 Distribution of Writing Instruments by Format: % Value 2009-2014
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2014-2019
Table 13 Forecast Sales of Writing Instruments by Category: Value 2014-2019
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2014-2019
Crayola Llc in Personal Accessories (usa)
Strategic Direction
Key Facts
Summary 1 Crayola LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Crayola LLC: Competitive Position 2013
Executive Summary
Growth Continues To Slow Down
Accessible Luxury Begins To Falter
More Mergers, More Opportunities
E-commerce Continues To Grow
Solid Growth Expected
Key Trends and Developments
Shake-up Amongst Accessible Luxury Brands
Pint-sized Products Perform Postively
Stationers and Office Supply Stores Shut Down Under E-commerce Pressure
Innovations in "smart" Technology Disrupt Several Categories
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2009-2014
Table 17 Sales of Personal Accessories by Category: Value 2009-2014
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2009-2014
Table 19 Sales of Personal Accessories by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Personal Accessories: % Value 2009-2013
Table 21 LBN Brand Shares of Personal Accessories: % Value 2010-2013
Table 22 Distribution of Personal Accessories by Format: % Value 2009-2014
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2014-2019
Table 24 Forecast Sales of Personal Accessories by Category: Value 2014-2019
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown

Bausch & Lomb
Luxottica Group
Nike
Gucci
Tommy Hilfiger

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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