Surface Care in Russia

Euromonitor International, October 2012, Pages: 42

Stabilising economic conditions in Russia encouraged higher levels of consumer spending, driving value growth in many parts of the home care market. Various categories within surface care registered a strong performance in 2011, as consumers were prepared to spend more on more effective formulations and sophisticated products in order to make various domestic chores faster and easier. Consumer spending climbed to a peak at the start of 2012, following the considerable declines seen in...

Euromonitor International's Surface Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN RUSSIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Aist Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Aist ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aist ZAO: Competitive Position 2011
Arnest Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 3 Arnest OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Arnest OAO: Competitive Position 2011
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 5 Nefis Cosmetics OAO: Key Facts
Summary 6 Nefis Cosmetics OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Nefis Cosmetics OAO: Competitive Position 2011
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 8 Nevskaya Kosmetika OAO: Key Facts
Summary 9 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Nevskaya Kosmetika OAO: Competitive Position 2011
Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 11 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2011
Vesna Pkk Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 13 Vesna PKK OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Vesna PKK OAO: Competitive Position 2011
Executive Summary
Hesitant Economic Recovery
Product Innovation Drives Value Gains
International Players Dominate
Modern Grocery Retailers Expand
Moderate Forecast Growth Anticipated
Key Trends and Developments
Russian Recovery Stalls
Modern Retail Formats Influence Growth in Home Care
Product Sophistication Drives Value Sales
Wealth Polarity Drives Growth in Appliances in Urban Areas
Home Care As A Lifestyle Choice
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Sales of Home Care by City: Value 2006-2011
Table 15 Sales of Home Care by City: % Value Growth 2006-2011
Table 16 Home Care Company Shares 2007-2011
Table 17 Home Care Brand Shares 2008-2011
Table 18 Penetration of Private Label by Category 2006-2011
Table 19 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 20 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Home Care by Category: Value 2011-2016
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Table 23 Forecast Sales of Home Care by City: Value 2011-2016
Table 24 Forecast Sales of Home Care by City: % Value Growth 2011-2016
Sources
Summary 15 Research Sources

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