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Tissues in Morocco


Description: Given that tissues are not essential and can easily be substituted with cheaper, non-disposable alternatives, they appeal exclusively to high-income urban consumers who opt for convenience. As a result, volume sales growth is slowing down, as most consumers remain reluctant to spend on such products.

The Tissues in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Tissues in Morocco
Euromonitor International
August 2010
List of Contents and Tables
Executive Summary
Positive Performance Despite Global Recession
Socioeconomic Developments Affect Performance
Small Grocery Retailers Drives Sales
Multinational Companies Lead Sales
Positive Forecast Period Sales Growth Expected
Key Trends and Developments
Global Recession Positively Impacts Morocco
Inbound Tourism Contributes To Sales Growth
Multinational Companies Dominate Sales
Supermarkets/hypermarkets Becomes A Key Distribution Channel
Black Market and Informal Imports Threaten Local Manufacturers
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Sources
Summary 1 Research Sources
Beric SA
Strategic Direction
Key Facts
Summary 2 Beric SA: Key Facts
Company Background
Competitive Positioning
Summary 3 Beric SA: Competitive Position 2009
Brior SA
Strategic Direction
Key Facts
Summary 4 Brior SA: Key Facts
Summary 5 Brior SA: Operational Indicators
Company Background
Production
Summary 6 Brior SA: Production Statistics 2008
Competitive Positioning
Summary 7 Brior SA: Competitive Position 2009
Laboratorios Indas SA
Strategic Direction
Key Facts
Summary 8 Laboratorios Indas SA: Key Facts
Summary 9 Laboratorios Indas SA: Operational Indicators
Company Background
Production
Summary 10 Laboratorios Indas SA: Production Statistics 2008
Competitive Positioning
Summary 11 Laboratorios Indas SA: Competitive Position 2009
Narjiss SA Lotus
Strategic Direction
Key Facts
Summary 12 Narjiss SA Lotus: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Narjiss SA Lotus: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Tissues by Subsector: Value 2004-2009
Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2004-2009
Table 19 Tissues Retail Company Shares 2005-2009
Table 20 Tissues Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2009-2014




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