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Toilet Care Products - United Kingdom

Euromonitor International, July 2007, Pages: 37

Our Toilet Care Products in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: In-cistern devices, ITBs (rim blocks, rim liquids), toilet liquids/powders.

Data coverage: market sizes (historic and forecasts), company shares, brand shares.

Why buy this report?

- Get a detailed picture of the toilet care industry;
- Pinpoint growth sectors and trends and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Table of contents
HOUSEHOLD CARE - UNITED KINGDOM : MARKET INSIGHT

EXECUTIVE SUMMARY

Freshening up sales

Product innovation drives growth

Procter & Gamble maintains lead

Multiple grocers dominate

Space Race

Slowing growth

KEY TRENDS AND DEVELOPMENTS

PRAV

Pink

Convenience

Power Products

Green Products

Single Person Households

MARKET INDICATORS

Table 1 Households 2000-2005

MARKET DATA

Table 2 Sales of Household Care by Sector: Value 2000-2005

Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005

Table 4 Household Care Company Shares 2001-2005

Table 5 Household Care Brand Shares 2002-2005

Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004

Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004

Table 8 Penetration of Private Label by Sector 2001- 2004

Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010

Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010

DEFINITIONS

HOUSEHOLD CARE - UNITED KINGDOM : LOCAL COMPANY PROFILES

DYLON INTERNATIONAL LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Dylon International Ltd: Key Facts

Summary 2 Dylon International Ltd: Operational Indicators

Summary 3 Dylon International Ltd Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

ECOVER LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Ecover Ltd Key Facts

Summary 5 Ecover Ltd: Operational Indicators

Summary 6 Ecover Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

JEYES LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Jeyes Ltd: Key Facts

Summary 8 Jeyes Ltd: Operational Indicators

Summary 9 Jeyes Ltd: Production Statistics 2005

Summary 10 Jeyes Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

PLP LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 11 PLP Ltd: Key Facts

Summary 12 PLP Ltd: Production Statistics 2004

Summary 13 PLP Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

PROCTER & GAMBLE LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Procter & Gamble Ltd : Key Facts

Summary 15 Procter & Gamble Ltd : Operational Indicators

Summary 16 Procter & Gamble Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

RECKITT BENCKISER LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Reckitt Benckiser Ltd: Key Facts

Summary 18 Reckitt Benckiser Ltd: Operational Indicators

Summary 19 Reckitt Benckiser Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

ROBERT MCBRIDE LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Robert McBride Ltd: Key Facts

Summary 21 Robert McBride Ltd: Operational Indicators

Summary 22 Robert McBride Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

SARA LEE HOUSEHOLD & BODY CARE UK LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Sara Lee Household and Body Care UK Ltd: Key Facts

Summary 24 Sara Lee Household and Body Care UK Ltd: Operational Indicators

Summary 25 Sara Lee Household and Body Care UK Ltd: Competitive Position 2005

COMPANY BACKGROUND

COMPETITIVE POSITIONING

SC JOHNSON LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 26 SC Johnson Ltd: Key Facts

Summary 27 SC Johnson Ltd: Operational Indicators

Summary 28 SC Johnson Ltd: Competitive Position 2005

COMPANY BACKGROUND

COMPETITIVE POSITIONING

UNILEVER HOME & PERSONAL CARE LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 29 Unilever Home & Personal Care Ltd

Summary 30 Unilever Home & Personal Care Ltd: Operational Indicators

Summary 31 Unilever Home & Personal Care Ltd: Production Statistics 2004

Summary 32 Unilever Home & Personal Care Ltd: Competitive Position 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

TOILET CARE PRODUCTS - UNITED KINGDOM : SECTOR BRIEFING

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 11 Sales of Toilet Care Products by Subsector: Value 2000-2005

Table 12 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005

Table 13 Toilet Care Products Company Shares 2001-2005

Table 14 Toilet Care Products Brand Shares 2002-2005

Table 15 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010

Table 16 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010

Table 17 Rim Liquids Brand Shares 2002-2005

Freshening Up Sales

UK household care grew very slightly in current value terms in 2005. Growth was slower than a year earlier, due to the dependence of the market on its largest category, laundry care, which suffered losses for a second consecutive year, effectively undermining the performance of household care overall. Laundry care failed to boost sales through the year as average unit prices stagnated through a combination of a lack of new product development and continued price competition between multiple grocers Tesco, Sainsbury's and Asda. There were some bright areas with air care, toilet care and dish washing continuing to make steady progress in what are fast becoming commodity sectors.

Product Innovation Drives Growth

Whilst the bulk of household care stagnated there were a number of segments that surged ahead in 2005, in effect rescuing it from a decline in sales. Surface care was one such area that saw more positive growth as did hand and automatic dish washing, this in contrast to laundry care where a new launches were scarce and the spectre of discounting undercut 2004’s steady performance.
Air care saw the largest rise in sales in 2005, largely due to the renewed interest in homes and interior design with TV programmes such as How Clean Is Your Home? and Changing Rooms both serving to ignite public imagination. Increasingly UK consumers view their homes as sanctuary from the stresses of modern living and have taken to air fresheners as another way to create a relaxing mood in their homes.

SC JOHNSON LTD
UNILEVER HOME & PERSONAL CARE LTD
SARA LEE HOUSEHOLD & BODY CARE UK LTD
ROBERT MCBRIDE LTD
RECKITT BENCKISER LTD
PROCTER & GAMBLE LTD
PLP LTD
JEYES LTD
DYLON INTERNATIONAL LTD
ECOVER LTD

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