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Toilet Care Products - United States
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Description: |
Our Toilet Care Products in the United States report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage: In-cistern devices, ITBs (rim blocks, rim liquids), toilet liquids/powders.
Data coverage: market sizes (historic and forecasts), company shares, brand shares.
Why buy this report?
- Get a detailed picture of the toilet care industry;
- Pinpoint growth sectors and trends and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. |
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Contents: |
HOUSEHOLD CARE - USA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slight sales growth despite maturity
Air care sales bloom
Procter & Gamble maintains lead
Sales declines ahead
KEY TRENDS AND DEVELOPMENTS
Average household size decreases and ages
Consumers want convenience
Innovation only offers short-term impact
Private label products gain
Pricing pressure exerted by discount channels
Hispanics offer growth potential
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Penetration of Private Label by Sector 2001- 2004
Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
HOUSEHOLD CARE - USA : LOCAL COMPANY PROFILES
CHURCH & DWIGHT CO INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Church & Dwight Co Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 Church & Dwight Co Inc: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 3 Church & Dwight Co Inc: Competitive Position 2005
CLOROX CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 The Clorox Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 The Clorox Co: Competitive Position 2005
COLGATE-PALMOLIVE CO - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Colgate-Palmolive Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Colgate-Palmolive Co: Competitive Position 2005
DIAL CORP, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Dial Corp, The: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 The Dial Corp: Competitive Position 2005
METHOD PRODUCTS INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Method Products Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PROCTER & GAMBLE CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 The Procter & Gamble Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 The Procter & Gamble Co: Competitive Position 2005
RECKITT BENCKISER INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Reckitt Benckiser Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Reckitt Benckiser Inc: Competitive Position 2005
SC JOHNSON & SON INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 SC Johnson & Son Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 SC Johnson & Son Inc: Competitive Position 2005
SEVENTH GENERATION INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Seventh Generation Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
UNILEVER HOME & PERSONAL CARE USA - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Unilever Home & Personal Care USA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Unilever Home & Personal Care USA: Competitive Position 2005
TOILET CARE PRODUCTS - USA : SECTOR BRIEFING
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 12 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 13 Toilet Care Products Company Shares 2001-2005
Table 14 Toilet Care Products Brand Shares 2002-2005
Table 15 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 16 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
Table 17 Rim Liquids Brand Shares 2002-2005 |
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Summary: |
Slight Sales Growth Despite Maturity
The US household care market grew slightly in current value terms in 2005, following a small sales decline in 2004. Laundry care, the largest household care category, drove growth in 2005, as did air care and dishwashing products. All three subsectors benefited from new product development accompanied by extensive advertising.
That said, despite areas of growth, the US household care market continues to suffer from maturity, with certain product groups enjoying (or being challenged by) household penetration rates approaching 100%. The increasing popularity of discounters such as Wal-Mart and Target continues to put pressure on prices.
Air Care Sales Bloom
Air care experienced positive growth in 2005, largely due to new product developments in electric and candle formats. Newer products, such as reed diffusers and Glade Scented Oil Candles, also offer decorative appeal, to aid in setting a mood. “Nesting” is still an important trend for Americans, benefiting sales of products like air care, which help to create a pleasant home atmosphere for family and guests. Increasingly, consumers view their homes as a sanctuary from the stresses |
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Companies Mentioned |
Church & Dwight Co Inc
Colgate-Palmolive Co
Dial Corp, The
Method Products Inc
The Procter & Gamble Co
The Clorox Co
Reckitt Benckiser Inc
Seventh Generation Inc
Unilever Home & Personal Care USA
SC Johnson & Son Inc |
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