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Wipes in Vietnam
Euromonitor International, July 2012, Pages: 28
In 2011, wipes benefited from higher consumer awareness due to rising consumer concern over hygiene and cleanliness issues. Wipes were used more frequently by consumers for cleaning their hands and face as an alternative to cotton towels. With regard to supply, manufacturers also provided more choice to consumers, offering products of different types, of different sizes and with various functional benefits, such as anti-mosquito properties. As a result, wipes achieved current retail value...
Euromonitor International's Wipes in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
WIPES IN VIETNAM
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2006-2011
Table 2 Retail Sales of Wipes by Category: % Value Growth 2006-2011
Table 3 Wipes Retail Company Shares 2007-2011
Table 4 Wipes Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Wipes by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016
Diana Jsc in Tissue and Hygiene (vietnam)
Strategic Direction
Key Facts
Summary 1 Diana JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Diana JSC: Competitive Position 2011
Ky Vy Corp in Tissue and Hygiene (vietnam)
Strategic Direction
Key Facts
Summary 3 Ky Vy Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Ky Vy Corp: Competitive Position 2011
Yaho Enterprises Co Ltd in Tissue and Hygiene (vietnam)
Strategic Direction
Key Facts
Summary 5 Yaho Enterprises Co Ltd: Key Facts
Company Background
Production
Private Label
Summary 6 Yaho Enterprises Co Ltd: Private Label Portfolio
Executive Summary
Tissue and Hygiene Shows Strong Growth Despite Economic Difficulties
Wipes and Nappies/diapers/pants Lead in Terms of Value and Volume Growth
Domestic Players Strengthen Their Competitive Positions
Independent Small Grocers Remain the Main Distribution Channel in 2011
Tissue and Hygiene Expected To Achieve Healthy Growth
Key Trends and Developments
Growth Driven by Increasing Awareness of Hygiene and Cleanliness Issues
Economic Developments Lead To Change in Consumer Habits
Increasing Trend of Premiumisation in Tissue and Hygiene
Domestic Manufacturers Strengthen Their Competitive Position
Independent Small Grocers Plays A Major Role in the Retail Distribution of Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources
Product Samples
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