Strategic Analysis of the Brazilian Pharmaceutical Markets

Recession Aftermath - Inflation and Volatile Exchange Rates - Affects Brazilian Pharmaceutical Market

The recent economic recession has left the Brazilian economy faced with the grim problem of inflation and exorbitant interest rates for local capital. Over 85 percent of the raw materials for pharmaceuticals are imported and the fluctuating prices make it difficult for participants to adjust prices for profit. While this creates excessive pressure on the local pharmaceutical manufacturers, the brunt of the irregular exchange rates of the Real against the dollar is borne by the end user - affecting consumer decisions in a price sensitive market. However, fiscal prudence will allow participants overcome these barriers to market growth. Conducive marketing partnerships and leasing out of production facilities are likely to enable participants to rise above the dual problem of constricted profit margins and buyers’ price sensitivity by yielding higher returns.

This strategic analysis of the Brazilian pharmaceutical market is broadly segmented into branded pharmaceuticals and generic drugs. The study offers a comprehensive snapshot of vital market trends, drivers, and industry challenges. In-depth information on key industry participants, opportunities, and strategic recommendations will also benefit decision-makers in tactical planning and effectively identifying avenues for growth.

Government Support and Increased Market Endorsement Drive Demand

A vast and highly populous country, the full potential of the Brazilian market for pharmaceuticals is virtually untapped, with medical facilities inaccessible to over 50 percent of the population. However, recent efforts by the government to promote generics as a low-cost alternative to branded pharmaceuticals and procure generic drugs for distribution to the public healthcare system are expected to boost demand.

To make up for the lack of insurance, a system to cover basic medical needs of the people is also being enforced, says the analyst of this research. Aggressive marketing of medical products through media, and awareness programs will also deepen penetration over the next few years. These steps by the government and participants to promote generics and other drugs are likely to accelerate sales and increase revenues.

Falling Prices and Special Drugs Key Trends in Brazilian Pharmaceutical Market

Generic drug companies will profit immensely as key branded drugs go off patent in the next three years. These companies can produce the same drugs and make them available at prices more than 40 percent lower than the original version. The generics market is expected to be further boosted by the growing aging population.

Branded drugs exclusive to the Latin American market are also in the pipeline as major pharmaceutical companies focus on new therapies and drugs, specially formulated for Brazil, the largest market in Latin America. This impressive array of drugs is soon to be released in the market.

1. Executive Summary

- 1. Executive Summary

- - 1. Executive Summary

2. Introduction to Brazil

- 1. Country Overview

- - 1. Introduction

- - 2. Population

3. Brazilian Market

- 1. Market Overview

- - 1. Pharmaceutical Market

- - 2. Intellectual Property Rights and Brazil's Pharmaceutical Industry

- 2. Frost & Sullivan Awards

- - 1. Business Development Strategy Leadership Award

- - 2. Marketing Strategy Leadership Award

- - 3. Entrepreneurial Company Award

- - 4. Product Line Strategy Leadership Award

4. Brazilian Sector Overview

- 1. Political Overview

- - 1. Brazil Political Scenario

- - 2. Sectoral Composition

- - 3. Economic Forecast

- 2. Economic Overview

- - 1. Brazil Economic Scenario

- - 2. Trade and Investment Policy

- - 3. GDP Components

- - 4. Monetary Policy

- - 5. Fiscal Policy

- 3. Regulatory Overview

- - 1. Trade Barriers

- 4. Insurance Overview

- - 1. Health Insurance

- - 2. Pension and Social Security Segment

5. Generic Drug Market Analysis

- 1. Generic Drug Market

- - 1. Market Analysis

- - 2. Key Industry Participants

- - 3. Market Drivers

- - - a. Price Advantage of Generics Drives Sales

- - - b. Blockbuster Drugs Going Off Patent Encourages More Generics

- - - c. Government Support for Generics Drives Market Growth

- - - d. Opportunity for Market Penetration Likely to Widen Market Size

- - - e. More Companies Entering the Market to Widen Market Base

- - - f. Base for Outsourcing to Other Countries to Drive Increase Production

- - 4. Market Restraints

- - - a. High Volatility of Real against the Dollar Resulting in
                    Volatile Raw Material Costs

- - - b. High Rate of Taxes Increases Consumer Price of Drug

- - - c. Uneven Distribution of Healthcare Services and Income Affects
                    Market Penetration

- - - d. Inefficiencies in Government Results in Delayed Approvals
                    and Slow Decision Making

6. Branded Pharmaceuticals Market Analysis

- 1. Branded Pharmaceuticals Market

- - 1. Market Analysis

- - 2. Key Industry Participants

- - 3. Market Drivers

- - - a. Patent Protection Drives New Product Innovation

- - - b. New Drugs in Pipeling to Drive Sales in the Long Term

- - - c. Alliances between MNCs and Local Companies Increases Market
                    Penetration

- - - d. Traditional Support from Doctors Drives Prescription Drug Sales

- - 4. Market Restraints

- - - a. Competition from Generics Restrains Sales of Branded Pharmaceuticals

- - - b. Blockbuster Drugs Going Off-patent Increases Competition from Generics

- - - c. High Volatility of Real Against the Dollar Cuts Margins and
                    Increases Prices of Drugs

7. Opportunities and Strategies

- 1. Opportunities and Strategies

- - 1. Opportunities and Strategies

8. Appendix

- 1. Decision Support Database

- - 1. Physicians

- - 2. Hospitals

- - 3. Hospital Beds

- - 4. Male Population Greater than 65 Years

- - 5. Female Population Greater than 65 Years
  

List Of Figures

Chapter 2

Total North American Calibration Services Market: Market Drivers Ranked in Order of Impact (World), 2004-2010
Total North American Calibration Services Market: Market Restraints Ranked in Order of Impact (World), 2004-2010
Total North American Calibration Services Market: Impact of Major Industry challenges (World), 2004-2010
Total North American Calibration Services Market: Revenue Forecasts 2001-2010
Total North American Calibration Services Market: Percentage of Revenue by Nature of Calibration Services, 2001-2010
Total North American Calibration Services Market: Revenue by Nature of Calibration Services, 2001-2010
Total North American Calibration Services Market: Percentage of Revenue by End User Segments, 2001-2010
Total North American Calibration Services Market: Revenue by End User Segments, 2001-2010
Total North American Calibration Services Market: 3rd Party Company Market Share by Revenues, 2003

Chapter 3

Electrical Calibration Services Market: Market Drivers Ranked in Order of Impact (North America), 2004-2010
Electrical Calibration Services Market: Market Restraints Ranked in Order of Impact (North America), 2004-2010
Electrical Calibration Services Market: Revenue Forecasts (North America), 2001-2010
Electrical Calibration Services Market: Percentage of Revenue by Application (North America), 2001-2010
Electrical Calibration Services Market: Revenue by Application (North America), 2001-2010
Electrical Calibration Services Market: Percentage of Revenue by End User Segments (North America), 2001-2010
Electrical Calibration Services Market: Revenue by End User Segments (North America), 2001-2010

Chapter 4

Mechanical Calibration Services Market: Market Drivers Ranked in Order of Impact (North America), 2004-2010
Mechanical Calibration Services Market: Market Restraints Ranked in Order of Impact (North America), 2004-2010
Mechanical Calibration Services Market: Revenue Forecasts (North America), 2001-2010
Mechanical Calibration Services Market: Percentage of Revenue by Application (North America), 2001-2010
Mechanical Calibration Services Market: Revenue by Application (North America), 2001-2010
Mechanical Calibration Services Market: Percentage of Revenue by End User Segments (North America), 2001-2010
Mechanical Calibration Services Market: Revenue by End User Segments (North America), 2001-2010

Chapter 5

Thermodynamic Calibration Services Market: Market Drivers Ranked in Order of Impact (North America), 2004-2010
Thermodynamic Calibration Services Market: Market Restraints Ranked in Order of Impact (North America), 2004-2010
Thermodynamic Calibration Services Market: Revenue Forecasts (North America), 2001-2010
Thermodynamic Calibration Services Market: Percentage of Revenue by Application (North America), 2001-2010
Thermodynamic Calibration Services Market: Revenue by Application (North America), 2001-2010
Thermodynamic Calibration Services Market: Percentage of Revenue by End User Segments (North America), 2001-2010
Thermodynamic Calibration Services Market: Revenue by End User Segments (North America), 2001-2010

Chapter 6

Physical Calibration Services Market: Market Drivers Ranked in Order of Impact (North America), 2004-2010
Physical Calibration Services Market: Market Restraints Ranked in Order of Impact (North America), 2004-2010
Physical Calibration Services Market: Revenue Forecasts (North America), 2001-2010
Physical Calibration Services Market: Percentage of Revenue by Application (North America), 2001-2010
Physical Calibration Services Market: Revenue by Application (North America), 2001-2010
Physical Calibration Services Market: Percentage of Revenue by End User Segments (North America), 2001-2010
Physical Calibration Services Market: Revenue by End User Segments (North America), 2001-2010

Order Online - visit http://www.researchandmarkets.com/reports/1582661

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.