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European Neonatal and Foetal Monitoring Markets
Frost & Sullivan, Feb 2001


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Shifting Customer Demands Forces Innovation


Hospitals, the main end-users of neonatal and foetal monitoring equipment, are

placing greater importance on ultiparameter monitors with a wider function-

ality, such as measuring blood gasses using non-invasive techniques. This demand

is forcing manufacturers to adapt and include value-added services such as tech-

nical support and software. Market participants that cannot supply solutions for

new end-user demands will find themselves quickly surpassed by new

industry winners.


New strategic research from Frost &Sullivan analyses the current state of the

European neonatal and foetal monitoring markets. It divides the industry into

four segments —electronic foetal monitoring, neonatal ultiparameter monitor-

ing,neonatal stand-alone transcutaneous non-invasive blood gas monitoring and

neonatal stand-alone pulse oximetry —and identifies challenges facing market

participants in eight European areas. It explains the competitive environment and

provides strategies to successfully aster it.


Compatibility Ensures Future Success for Market Participants


Many hospitals are beginning to centralize data management and information systems, meaning monitor manufacturers need to offer equipment that is flexible


enough to address interoperability. Market participants assuring end-users that

new products can be easily integrated into systems can guarantee future market

share.


Hospitals are starting to make purchasing decisions with an eye towards the

future, states the author of this research. Manufacturers are now starting to

offer more products with open architecture and compatibility, which allows

interfacing with other monitors as well as connection to central systems. Those

market participants without these products face the challenge of acquiring the

knowledge needed to offer this technology.


Altered Marketing Strategies Achieve Financial Success


Many companies are entering markets in new countries. While this may result in

some increased market share in the short-term, long-term-success will depend

on manufacturer products differentiation. This means increased marketing costs

now in return for maximizing future profits.


Products available are relatively comparable, states the author. Hence, success

may be achieved by appropriate marketing and pricing strategies.

By using this Frost &Sullivan research you will benefit from the most up-to-date

market intelligence available, providing your company with the tools necessary

to excel in the European neonatal and foetal monitoring equipment markets.






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