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European Neonatal and Foetal Monitoring Markets
Frost & Sullivan, Feb 2001
Shifting Customer Demands Forces Innovation
Hospitals, the main end-users of neonatal and foetal monitoring equipment, are
placing greater importance on ultiparameter monitors with a wider function-
ality, such as measuring blood gasses using non-invasive techniques. This demand
is forcing manufacturers to adapt and include value-added services such as tech-
nical support and software. Market participants that cannot supply solutions for
new end-user demands will find themselves quickly surpassed by new
industry winners.
New strategic research from Frost &Sullivan analyses the current state of the
European neonatal and foetal monitoring markets. It divides the industry into
four segments —electronic foetal monitoring, neonatal ultiparameter monitor-
ing,neonatal stand-alone transcutaneous non-invasive blood gas monitoring and
neonatal stand-alone pulse oximetry —and identifies challenges facing market
participants in eight European areas. It explains the competitive environment and
provides strategies to successfully aster it.
Compatibility Ensures Future Success for Market Participants
Many hospitals are beginning to centralize data management and information systems, meaning monitor manufacturers need to offer equipment that is flexible
enough to address interoperability. Market participants assuring end-users that
new products can be easily integrated into systems can guarantee future market
share.
Hospitals are starting to make purchasing decisions with an eye towards the
future, states the author of this research. Manufacturers are now starting to
offer more products with open architecture and compatibility, which allows
interfacing with other monitors as well as connection to central systems. Those
market participants without these products face the challenge of acquiring the
knowledge needed to offer this technology.
Altered Marketing Strategies Achieve Financial Success
Many companies are entering markets in new countries. While this may result in
some increased market share in the short-term, long-term-success will depend
on manufacturer products differentiation. This means increased marketing costs
now in return for maximizing future profits.
Products available are relatively comparable, states the author. Hence, success
may be achieved by appropriate marketing and pricing strategies.
By using this Frost &Sullivan research you will benefit from the most up-to-date
market intelligence available, providing your company with the tools necessary
to excel in the European neonatal and foetal monitoring equipment markets.
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