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European Markets for Vitamin A and Beta-Carotene
Frost & Sullivan, April 2005
European Manufacturers Face Increased Competition from Asian Participants
As Europeans become more health conscious, the applications for Vitamins A, C and E are continuously expanding. However, while manufacturers look to raise consumer awareness through media campaigns, they face severe price competition from Asian producers. The most visible example of this competition is in the vitamin C market. European companies are reassessing their vitamin portfolio and focusing R&D efforts on the development of new technology that may help cut production costs, while other companies are working on innovative product differentiation strategies.
This Frost & Sullivan research service analyses the European vitamin A, C and E markets. It further identifies key market trends and discusses the major applications for each of the vitamins.
Growing Consumer Interest Fuels Demand
With considerable medical evidence linking diet to physical health and an attempt to facilitate a non-drug approach to combat common ailments, vitamins A, C and E are increasingly being incorporated into functional foods. With the elevation of many vitamin products to over-the-counter (OTC) status has further raised the profile of the industry and ensured wider product visibility in the mass market.
However, legislation remains a key determinant of new product developments and launches. The proposed new EU directive on vitamins will come into place in August 2005, notes the analyst of this research. Since the directive is not yet clear, there have been fewer product launches and the directive has fostered an atmosphere that has discouraged product innovation.
Ageing Demographics Boosts Growth Potential
Europeans in the higher age group are becoming more conscious of their well-being and appearance. This trend has promoted the growth of cosmetic formulations rich in vitamins A, C and E, which have been associated with anti-wrinkling and skin firming benefits.
Although controversies have had an impact on the demand for vitamin A, there is continued interest in its usage as an anti-oxidant. The predominant market for vitamin A remains the animal feed sector. In the vitamin C market, falling prices are a contributing factor to declining revenues, says the analyst. Competitors endeavour to differentiate their products by offering novel formulas and premixes to target particular niche markets.
1. Executive Summary
- 1. Introduction to the European Vitamin A and Beta-Carotene Market
- - 1. Introduction to the European Vitamin A and Beta-Carotene Market
- 2. Summary of Major Findings
- - 1. Vitamin A C and E Markets
- - 2. Vitamin A Market
- - 3. Beta-Carotene Market
- - 4. Competitive Analysis
2. Introduction to the Industry
- 1. Product Types
- - 1. Product List
- - 2. Vitamin A
- - 3. Beta-carotene
- - 4. Vitamins ace
- 2. Overview and Definition
- - 1. Overview and Definition
- - 2. Industry Developments
- 3. Legislation
- - 1. Legislation
- 4. Applications
- - 1. Animal Feed Market
- - 2. Food and Beverages Market
- - 3. Dietary Supplements Market
- - 4. Cosmetics Market
- 5. Glossary of Terms
- - 1. Glossary of Terms
- 6. List of Abbreviations
- - 1. List of Abbreviations
3. Industry Challenges
- 1. Challenges Influencing European Vitamin A, C and E Industry
- - 1. Challenges Influencing European Vitamin A C and E Industry
- - - a. Anticipating Threat from Asian Manufacturers
- - - b. Working in the European Regulatory Environment with Limitations and Restrictions on Label Claims
- - - c. Technological Challenges
- - - d. Price Erosion Drives Costs Reduction Strategy
- - - e. Working with Regional, Cultural and Economic Variations within Europe
f .Competition from Cheaper Alternative Natural Antioxidants
- - - g. Shifting Consumer Awareness of Vitamins A, C and E to Consumer Understanding
- - - h. Marketing to Consumers
- - - i. Effective a Pricing Balance
- - - j. GM Free and Organic Trends Challenge Raw Material Sourcing
4. Market Overview - Vitamin A C and E Market
- 1. Introduction to the Market
- - 1. Market Overview
- - 2. Market Drivers
- - - a. Growing Consumer Interest in 'Natural' Products
- - - b. Media Increases Profile of Vitamin Benefits
- - - c. Ageing Demographics Boosts Interest for Vitamins and its Supplements
d .Concerns Over Synthetic Ingredients
- - - e. Increase in Preventative Healthcare Awareness in Europe
f .Product Innovations in the Market
- - - g. Inadequate Vitamin Intake in Diet Highlights Nutrition Gap
- - - h. Move Towards Achieving Optimum Nutritional Balance in Diet
- - - i. Fight Against Major Diseases Increases Relevance of Vitamins
- - - j. Increased Research into the Benefits of Vitamins
- - - k. Fortification Trend Helps Increase Acceptance of Well-Being Ingredients
- - - l. Technological Advances Improve Sensory Attributes and Widen the Scope for Fortification
m.Increased Activity in the Dietary Supplement Market Raises the Profile of Vitamins
- - 3. Market Restraints
- - - a. Cut-Throat Competition from Asian Manufacturers
- - - b. Controversial Scientific Evidence Curtails Vitamin Market Growth
- - - c. Lack of Uniform Regulations Restricts Market Development
d .Diversity of Food Consumption Trends Across the Region
- - - e. European Dietary Supplement Directive
f .Legislation Regarding Labelling as GMO
- - - g. Maturity of Some Key Traditional End-user Markets
- - - h. Poor Consumer Understanding of Vitamin Benefits
- - - i. Fluctuating Raw Material Prices
- 2. Market Quantification
- - 1. Research Scope
- - 2. Market Engineering Measurements
- - 3. Market Forecasts
- 3. Competitive Environment
- - 1. Competitive Environment
- - 2. Market Share Analysis
5. Strategic Analysis of the European Vitamin A Market
- 1. Introduction to the Market
- - 1. Market Overview and Definitions
- - 2. Product Overview
- - 3. Market Drivers
- - 4. Market Restraints
- 2. Market Quantification
- - 1. Scope of the Research
- - 2. Market Engineering Measurements
- - 3. Market Forecasts
- - 4. Pricing Analysis
- - 5. Trends by Geographic Region
- - 6. Trends by Application
- 3. Competitive Environment
- - 1. Competitive Environment
- - 2. Market Share Analysis
6. Strategic Analysis of the European Beta-Carotene Market
- 1. Introduction to the Market
- - 1. Market Overview and Definitions
- - 2. Product Overview
- - 3. Market Drivers
- - 4. Market Restraints
- 2. Market Quantification
- - 1. Scope of the Research
- - 2. Market Engineering Measurements
- - 3. Market Forecasts
- - 4. Pricing Analysis
- - 5. Trends by Geographic Region
- - 6. Trends by Application
- 3. Competitive Environment
- - 1. Competitive Environment
- - 2. Market Share Analysis
7. Strategic Market Recommendations
- 1. Strategic Recommendations for Participants in the European Vitamin A and Beta-Carotene Market
- - 1. Strategic Recommendations for Participants in the European Vitamin A and Beta-Carotene Markets
- 2. Planning and Monitoring
- - 1. Key Elements to Integrate into Business Planning
- - 2. Key Elements to Integrate into Business Monitoring
8. Frost & Sullivan Awards
- 1. Product Innovation Award
- - 1. Product Innovation Award
- 2. Product Line Strategy Leadership Award
- - 1. Product Line Strategy Leadership Award
9. Database of Key Industry Participants
- 1. Key Industry Participants
- - 1. Key Industry Participants
- - 2. Information Sources
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