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European Market for Vitamin E
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Description: |
European Manufacturers Face Increased Competition from Asian Participants
As Europeans become more health conscious, the applications for Vitamins A, C and E are continuously expanding. However, while manufacturers look to raise consumer awareness through media campaigns, they face severe price competition from Asian producers. The most visible example of this competition is in the vitamin C market. European companies are reassessing their vitamin portfolio and focusing R&D efforts on the development of new technology that may help cut production costs, while other companies are working on innovative product differentiation strategies.
This Frost & Sullivan research service analyses the European vitamin A, C and E markets. It further identifies key market trends and discusses the major applications for each of the vitamins.
Growing Consumer Interest Fuels Demand
With considerable medical evidence linking diet to physical health and an attempt to facilitate a non-drug approach to combat common ailments, vitamins A, C and E are increasingly being incorporated into functional foods. With the elevation of many vitamin products to over-the-counter (OTC) status has further raised the profile of the industry and ensured wider product visibility in the mass market.
However, legislation remains a key determinant of new product developments and launches. The proposed new EU directive on vitamins will come into place in August 2005, notes the analyst of this research. Since the directive is not yet clear, there have been fewer product launches and the directive has fostered an atmosphere that has discouraged product innovation.
Ageing Demographics Boosts Growth Potential
Europeans in the higher age group are becoming more conscious of their well-being and appearance. This trend has promoted the growth of cosmetic formulations rich in vitamins A, C and E, which have been associated with anti-wrinkling and skin firming benefits.
Although controversies have had an impact on the demand for vitamin A, there is continued interest in its usage as an anti-oxidant. The predominant market for vitamin A remains the animal feed sector. In the vitamin C market, falling prices are a contributing factor to declining revenues, says the analyst. Competitors endeavour to differentiate their products by offering novel formulas and premixes to target particular niche markets.
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Contents: |
1. Executive Summary
- 1. Introduction to the European Vitamin Market
- - 1. Introduction to the European Vitamin Market
- 2. Summary of Major Findings
- - 1. Vitamin A C and E Markets
- - 2. Vitamin E Market
- - 3. Competitive Analysis
2. Introduction to the Industry
- 1. Product Types
- - 1. Product List
- - 2. Vitamin E
- - 3. ACE Vitamins
- 2. Overview and Definition
- - 1. Background
- - 2. Industry Developments
- 3. Legislation
- - 1. Legislation
- 4. Applications
- - 1. Animal Feed Market
- - 2. Food and Beverage Market
- - 3. Dietary Supplements Market
- - 4. Cosmetics Market
- 5. Glossary of Terms
- - 1. Glossary of Terms
- 6. List of Abbreviations
- - 1. List of Abbreviations
3. Industry Challenges
- 1. Challenges Influencing European Vitamin A C and E Market
- - 1. Challenges Influencing Vitamin A C and E Market
- - - a. Anticipating Threat from Asian Manufacturers
- - - b. Working in the European Regulatory Environment with Limitations and Restrictions on Label Claims
- - - c. Technological Challenges
- - - d. Price Erosion Drives Costs Reduction Strategy
- - - e. Working with Regional, Cultural and Economic Variations within Europe
f .Competition from Cheaper Alternative Natural Antioxidants
- - - g. Shifting Consumer Awareness of Vitamins A, C and E to Consumer Understanding
- - - h. Marketing to Consumers
- - - i. Effective a Pricing Balance
- - - j. GM Free and Organic Trends Challenge Raw Material Sourcing
4. Market Overview - Vitamin A C and E Market
- 1. Introduction to the Market
- - 1. Market Overview
- - 2. Market Drivers
- - - a. Growing Consumer Interest in 'Natural' Products
- - - b. Increased Profile of Vitamin Benefits Through Media Coverage
- - - c. Increased Demand for Vitamins from an Ageing Population
- - - d. Concerns Over Synthetic Ingredients
- - - e. Increase in Preventative Healthcare Awareness in Europe
- - - f. Inadequate Vitamin Intake in Diet Highlights Nutrition Gap
- - - g. Move Towards Achieving Optimum Nutritional Balance in Diet
- - - h. Increased Relevance of Vitamins in the Fight Against Major Diseases
- - - i. Product Innovations in the Market
- - - j. Increased Research into the Benefits of Vitamins
- - - k. Fortification Trend Helps Increase Acceptance of Well-Being Ingredients
- - - l. Technological Advances Improve Sensory Attributes and Widen the Scope for Fortification
m.Increased Activity in the Dietary Supplement Market Raises the Profile of Vitamins
- - 3. Market Restraints
- - - a. Cut-Throat Competition from Asian Manufacturers
- - - b. Controversial Scientific Evidence Curtails Vitamin Market Growth
- - - c. Lack of Uniform Regulations Restricts Market Development
- - - d. Diversity of Food Consumption Trends Across the Region
- - - e. European Dietary Supplement Directive
- - - f. Legislation Regarding Labelling as GMO
- - - g. Maturity of Some Key Traditional End-user Markets
- - - h. Poor Consumer Understanding of Vitamin Benefits
- - - i. Fluctuating Raw Material Prices
- 2. Market Quantification
- - 1. Research Scope
- - 2. Market Engineering Measurements
- - 3. Market Forecasts
- 3. Competitive Environment
- - 1. Competitive Environment
- - 2. Market Share Analysis
5. Strategic Analysis of the Vitamin E Market
- 1. Introduction to the Market
- - 1. Market Overview and Definitions
- - 2. Product Overview
- - 3. Market Drivers
- - 4. Market Restraints
- 2. Market Quantification
- - 1. Scope of the Research
- - 2. Market Engineering Measurements
- - 3. Market Forecasts
- - 4. Pricing Analysis
- - 5. Trends by Product Type
- - 6. Trends by Geographic Region
- - 7. Trends by Application
- 3. Competitive Environment
- - 1. Competitive Environment
- - 2. Market Share Analysis
6. Strategic Market Recommendations
- 1. Strategic Recommendation for Participants in the European Vitamin E Market
- - 1. Strategic Recommendations for Participants in the European Vitamin E Market
- 2. Planning and Monitoring
- - 1. Key Elements to Integrate into Business Planning
- - 2. Key Elements to Integrate into Business Monitoring
7. Frost and Sullivan Awards
- 1. Customer Service Leadership Award
- - 1. Customer Service Leadership Award
8. Database of Key Industry Participants
- 1. Key Industry Participants
- - 1. Key Industry Participants - Manufacturers and Distributors
- - 2. Information Sources
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