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European Omega-3 and Omega-6 PUFA Ingredients
Frost & Sullivan, July 2004
Sustained Research Helps Increase Awareness of the Benefits of PUFA Products
Although Omega-3 and Omega-6 polyunsaturated fatty acid (PUFA) products have existed for many years, they have only recently gained real recognition for their extensive potential health benefits. This is largely due to years of rigorous research - including medical and clinical trials by ingredient suppliers and independent organisations - that has helped in strongly affirming their efficacy. Additionally, they have a long record of safe use in dietary supplements and are increasingly being perceived by the public as essential for well-being. With such advantages over other functional food ingredients, Omega-3 and Omega-6 products seem poised for success.
This research from Frost & Sullivan focuses on the European Omega-3 PUFA ingredients market segmented - by ingredient source - into marine oils, algae oils, flax oil and other sources. It provides a general market overview of the European Omega-6 PUFA ingredients market segmented as follows: conjugated linoleic acid (CLA), gamma linolenic acid (GLA) and arachidonic acid (ARA or AA). The study provides expert market analyses, determines key market trends and identifies potential within different segments, besides addressing the end-use applications of these products.
European Nutritional Supplements Market is the Most Developed
Valued at $195 million in 2004, the Omega-3 PUFA market is expected to increase at an average growth rate of 8 per cent from 2004 to 2010. This fast-growing market holds maximum potential for nutritional supplement and functional food manufacturers and suppliers, remarks the analyst of this research. Within Europe, the nutritional supplements market is the most developed, with marine oils - particularly cod liver oil - being the most widely used. Marine oils, in fact, account for the greatest market share by value ahead of algae and flax oils.
Consumer acceptance is highest in Northern Europe and Scandinavia - regions that have traditionally used marine oils and are relatively developed markets. Fortified Omega-3 PUFA functional foods and beverages are starting to gain acceptance, but are presently restrained by ambiguous EU legislation.
Uncertain Legislation and Consumer Attitudes Continue to Challenge PUFA Market Participants
Confusion about legislation requirements in the European Union is a strong barrier to the growth of the PUFA ingredients market. Participants remain unsure about the possible use of health claims and product literature. Moreover, the absence of a specific recommended daily intake (RDI) for PUFA ingredients restricts marketing efforts and weakens the impact of packaging and promotional messages.
Ingredient manufacturers also have to contend with converting the consumers’ attitude from mere awareness to acceptance. This involves sustained education to make consumers understand and accept Omega-3 and Omega-6 PUFAs as ‘good fats’ providing a wide range of benefits that are unmatched by any other food ingredients.
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