Contents:

1. Executive Summary - 1. Introduction to the Omega-3 and Omega-6 PUFA Ingredients Market - - 1. Introduction to the Omega-3 and Omega-6 PUFA Ingredients Market - 2. Summary of Major Findings - - 1. Market Growth and Opportunities - - 2. Omega-3 PUFA Marine Oils - - 3. Omega-3 PUFA Flax Oils - - 4. Omega-3 PUFA Algae Oils - - 5. Omega-6 PUFAs - - 6. Competitive Analysis - - 7. Conclusions and Recommendations 2. Introduction to the Industry - 1. Essential Fatty Acids - - 1. Essential Fatty Acids - - 2. The Omega Balance - 2. Omega-3 PUFAs - - 1. Omega-3 PUFAs - - 2. Health Benefits of Omega-3 PUFAs - 3. Omega-6 PUFAs - - 1. Omega-6 PUFAs - - 2. Health Benefits of Omega-6 PUFAs - 4. Regulations and Guidelines - - 1. Nutritional Guidelines - - 2. European Legislative Issues - 5. Exchange Rates - - 1. Exchange Rates - 6. Glossary of Terms - - 1. Glossary of Terms - 7. List of Abbreviations - - 1. List of Abbreviations 3. Industry Challenges - 1. Challenges facing the Omega-3 and Omega-6 Ingredient Industry - - 1. Challenges facing the Omega-3 and Omega-6 Ingredient Industry - - - a. Marketing to Consumers that are Confused about the Benefits of Fats in the-- Diet - - - b. Shifting Consumer Awareness of Omega-3 and Omega-6 PUFAs to Understanding - - - c. Working with Limitations and Restrictions on Label Claims - - - d. Competing Against Other Ingredients in the Functional Food and Supplement-- Market - - - e. Encouraging Food Manufactures to Invest in the Omega PUFA Story - - - f. Changing Food Manufacturers Perception of PUFAs in Functional Food and-- Beverage Applications - - - g. Working with the Novel Food Application Process in Europe - - - h. Working with Regional, Cultural and Economic Variations within Europe - - - i. Creating a Need for the Beneficial Omega-6 PUFAs - - - j. Overcoming Future Capacity Restraints and Seasonal Variations - - - k. Establishing Industry PUFA Standards to ensure Product Consistency - - - l. Anticipating Threat from Asian Manufacturers 4. Analysis of the Total European Market- 1. Market Measurement Analysis of the European Market-- 1. Market Measurement Analysis of the European Omega-3 PUFA Market 5. Strategic Analysis of the European Omega-3 and Omega-6 PUFA Ingredients Market- 1. Market Overview - - 1. Market Overview - 2. Market Drivers and Restraints - - 1. Market Drivers - - - a. Heightened Profile of Omega-3 Benefits in the Media Increases Consumer-- Awareness and Demand - - - b. Inadequate Omega-3 Intake in the Diet Highlights the Nutrition Gap - - - c. Move Towards Achieving Optimum Nutritional Balance in Diet - - - d. Fight Against Major Diseases Increases Relevance of Omega PUFAs - - - e. Increasing Scientific Evidence Drives Growth - - - f. Fortification Trend Helps Increase Acceptance of "Well-Being" Ingredients in-- Foods - - - g. Technological Advances Improve Sensory Attributes and Widens the Scope for-- Fortification - - - h. Atkins Diet supports Incorporation of Unsaturated Fats in Eating Plans - - - i. Increased Activity in the Dietary Supplement Category raises Profile of Omega-- PUFAs - - - j. Increased Consumer Interest in Natural Products - - 2. Market Restraints - - - a. Misconceptions Regarding Fats Delay Widespread Consumer Acceptance - - - b. Poor Consumer Understanding of PUFA Benefits - - - c. Regulations in the European Market are Ambiguous and Not Well Defined - - - d. Absence of RDI Restricts Marketing Effort - - - e. Limited Success of Traditional Omega-3 PUFA Ingredients in Functional Food and-- Beverages - - - f. Research Indicates Supplements Falling Short of Label Claims - - - g. Fluctuating Raw Materials Prices - - - h. Food Scares in Europe - - - i. Increased Competition from Asian Manufacturers - 3. Market Forecast and Trends - - 1. Market Forecast and Trends - 4. Trends by Geographic Region in Europe - - 1. Trends by Geographic Region in Europe - 5. Application Trends - - 1. Introduction - - 2. Nutritional Supplements - - 3. Functional Foods and Beverages - - 4. Infant Formula - - 5. Pet Food 6. Strategic Analysis of the European Omega-3 PUFA Marine Oil Market - 1. Forecasts of the Total European Market - - 1. Market Overview - - 2. Market Drivers - - - a. Heightened Media Profile of Marine Oils as Dominant Omega-3 Source - - - b. Established Traditional Healthy Image of Marine Oil improves Acceptability - - - c. Excellent Source of the Beneficial Long Chain PUFAs - - - d. Cost Advantage over Microalgae Sources - - - e. Dioxin/Toxicity Scares Fuel Marine Oil Supplement Market - - 3. Market Restraints - - - a. Undesirable Side Effects of Marine Oils - - - b. Lack of Differentiation between Short Chain Omega-3 PUFAs (ALA) and Longer-- Chain Omega-3 PUFAs (DHA and EPA)--c. Limited Functional Food Potential for Marine Oil as an Ingredient - - 4. Market Engineering Research - - 5. Market Forecasts - - 6. Product Analysis and Trends - - 7. Pricing Analysis and Trends - - 8. Competitive Structure - - 9. Competitive Environment - - 10. Market Share Analysis 7. Strategic Analysis of the European Omega-3 PUFA Algae Oil Market - 1. Forecasts of the Total European Market - - 1. Market Overview - - 2. Market Drivers - - - a. Global Acceptance of DHA in Infant Formula - - - b. Algae Oil Source Provides Ideal Source of DHA for Infant Formula - - - c. Established Usage in Infant Formula - - - d. Major Supplier of DHA Algae Oil achieves Novel Food Status in Europe in 2003 - - - e. Algae Oil Ideal Source of DHA for a Number of Niche Markets - - - f. Environmentally Friendly Source of DHA PUFAs - - 3. Market Restraints - - - a. Price Premium Limits Use in Commodity Functional Food Applications - - - b. Algae Rich DHA Concentrates Benefits Limited to One Long Chain PUFA ----4. Market Engineering Research - - 5. Market Forecasts - - 6. Pricing Analysis and Trends - - 7. Competitive Structure - - 8. Competitive Environment - - 9. Market Share Analysis 8. Strategic Analysis of the European Omega-3 PUFA Flax Oil Market - 1. Forecasts of the Total European Market - - 1. Market Overview - - 2. Market Drivers - - - a. Increased Media Attention regarding Omega-3 increases Flax Oil Opportunities - - - b. Industry Preference for Plant Source Omega-3 - - - c. Recent Scientific Evidence Indicates that ALA Remains an Important Omega-3-- PUFA - - 3. Market Restraints - - - a. Conflicting Messages cause Confusion (EPA and DHA vs ALA)--b. Imminent Arrival of Regulations Allowing Label Claims - - 4. Market Engineering Research - - 5. Market Forecast - - 6. Pricing Analysis and Trends - - 7. Competitive Structure - - 8. Competitive Environment - - 9. Market Share Analysis 9. Strategic Analysis of the European Omega-3 PUFA Market - Other Sources - 1. Introduction to the Market - - 1. Market Overview - - 2. Shark Liver Oil - - 3. Lyprinol Oil - - 4. Emu Oil - - 5. Seal Oil - - 6. Egg Oil - 2. Market Drivers and Restraints - - 1. Market Drivers - - - a. Predicted Product Shortages Encourage Innovation - - 2. Market Restraints - - - a. Lack of Awareness of Omega-3 Alternatives - - - b. Consumer Perceptions Create Barriers 10. Strategic Analysis of the European Omega-6 PUFA Ingredients Market - 1. Market Overview - Total European Market - - 1. Introduction to the Market - - 2. Omega-6 PUFAs in the Diet - - 3. Market Drivers - - - a. Unique Benefits Associated with AA, CLA and GLA PUFAs Identified - - - b. Long History of Safe Use - - - c. Increased Demand for "All-in-One" Omega Supplements - - - d. Omega-3 PUFAs' Publicity Increases Awareness of Specific Omega-6 PUFAs - - 4. Market Restraints - - - a. Omega-6 PUFA Surplus: Too Much in Western Diets - - - b. Limited Consumer Awareness Regarding Health Benefits of Omega-6 PUFAs - - - c. Limited Knowledge Regarding the Use of Omega-6 PUFAs as an Ingredients in-- Functional Foods - - - d. Other Industry Sectors Competing for Omega-6 PUFAs - 2. Market Overview - CLA Market - - 1. Introduction - - 2. Market Analysis - 3. Market Overview - GLA Market - - 1. Introduction - - 2. Market Analysis - 4. Market Overview - AA Market - - 1. Introduction - - 2. Market Analysis 11. Strategic Market Recommendations - 1. Strategic Market Recommendations - - 1. Critical Success Factors - - 2. Competitive Analysis - - 3. Product Life Cycle Analysis - - 4. Strategic Market Recommendations - - - a. Corporate Management - - - b. Marketing and Sales Department - - - c. Research and Development - 2. Planning and Monitoring - - 1. Key Elements to Integrate into Business Planning - - 2. Key Elements to Integrate into Business Monitoring - 3. Market Engineering Awards - - 1. Growth Strategy Leadership Award - - 2. Business Development Strategy Leadership Award - - 3. Product Innovation Award 12. Database of Key Industry Participants - 1. Manufacturers and Suppliers - - 1. Manufacturers and Suppliers - - 2. Information Sources