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New Growth Opportunities in the World SMT Placement Equipment Manufacturers Markets
Frost & Sullivan, Sep 2004
Flexible and Scalable Machines a Must for Success in the SMT Placement Equipment Market
The growing trend toward miniaturization has opened up numerous opportunities for surface mount technology (SMT) placement equipment vendors. In order to meet the demand for smaller components, vendors need to focus on modular machines that are scalable, offer the benefits of low set up time and support frequent changeovers. Besides incorporating these must-have technical features, competitively priced equipment is expected to play a vital role in increasing market share. Given the highly price sensitive market, a few SMT placement equipment vendors have already shifted or are in the process of setting up cheaper manufacturing bases in low cost regions such as Asia. Others are participating in research and development partnerships with technical institutes to produce cost effective solutions.
This Frost & Sullivan research evaluates the key drivers and challenges in the SMT placement equipment market. It also provides the regional and vertical market share analysis for low, medium, and high-speed turret and gantry equipment to assist participants in designing high-impact action plans.
Emerging Verticals Expected to Drive Revenue Growth
While the SMT placement equipment vendors can expect to sustain demand from conventional segments, emerging applications in the automotive, medical equipment, and security verticals will provide a plethora of lucrative growth opportunities. Entertainment and safety systems in automotives; diagnostic and measuring meters in medical equipment; and handheld security gadgets are driving demand for SMT placement equipment.
However, vendors must be prepared to face more stringent assembly requirements in these verticals in terms of frequent board changeover, high set-up time, and greater number of product lines. Though most of the needs in the emerging verticals can be met by medium speed machines with the capability to handle diverse components and boards, low speed SMT equipment is considered ideal due to better prototyping and shorter batch production, says the analyst.
Need for Globalized Logistics and Focus on Customer Service
There has been a clear shift in the SMT placement equipment industry from equipment intensive sales to marketing of the product as a manufacturing solution. To remain in tune with this strategy, vendors need to develop a highly integrated global logistics system that reduces the time to market for new products.
There is a pressing need for customized enterprise resource planning software for the efficient handling of sales and distribution in a global set-up, notes the analyst. Offering value-added products such as optimization and operator friendly software also helps a company in differentiating from the competition. Additionally, with the commoditization of the placement equipment, vendors need to be armed with new offerings such as pre sales support in application finalization and post sales call center assistance.
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