Contents:

1. Executive Summary - 1. Introduction and Key Research Findings - - 1. Introduction - - 2. Importance of Infotainment by Country - - 3. Importance of Infotainment by Vehicle Segments - - 4. Purchase Intentions for Navigation Systems - - 5. Conclusions—Most Preferred Systems and Applications - - 6. Key Research Findings 2. Introduction and Methodology - 1. Introduction and Objectives - - 1. Objectives of the Study - 2. Product Scope of the Study - - 1. Scope of the Study - 3. Sampling Process - - 1. Sampling - 4. Methodology of Conjoint Analysis - - 1. Conjoint Analysis 3. Customer Awareness - 1. Awareness Observations - - 1. Observations - 2. Awareness of Infotainment-- 1. Observations by Country - 3. Considered Part of Infotainment Umbrella - - 1. Considered Systems 4. Customer Satisfaction - 1. Overall Satisfaction with Current Systems - - 1. Overall Satisfaction - 2. Satisfaction with Audio System - - 1. Satisfaction by Country - 3. Satisfaction with Navigation Systems - - 1. Satisfaction by Country - 4. Navigation Systems—Driving time Influence - - 1. Time Driving to Work Influence - 5. Satisfaction with Navigation Systems-- 1. Satisfaction by Vehicle Segments - 6. Satisfaction with Phone Systems - - 1. Satisfaction by Country - 7. Satisfaction with Rear Seat Entertainment System - - 1. Satisfaction by Country 5. Importance of Infotainment - 1. Infotainment Importance - - 1. Importance by Country - - 2. Importance by Vehicle Segments - - 3. Importance by Age 6. Importance of Infotainment by Segment and Country - 1. Importance of Infotainment by Country - - 1. Importance of Infotainment—Spain - - 2. Importance of Infotainment—Italy - - 3. Importance of Infotainment—UK - - 4. Importance of Infotainment—France - - 5. Importance of Infotainment—Germany - 2. Importance of Driving time on Infotainment Interest - - 1. Influence of Driving Time 7. Purchase Intentions by Country - 1. Purchasing Observations - - 1. Observations - 2. Country Purchase Intentions - - 1. Purchase Intentions—In Car Stereo - - 2. Purchase Intentions—Navigation Systems - - 3. Purchase Intentions—Phone Systems - - 4. Purchase Intentions—Rear Seat Entertainment Systems - - 5. Rear Seat Entertainment Systems—No Family Factor - - 6. Purchase Intentions—SOS Button - 3. Purchase Intentions by System Types - - 1. Intentions by System Types 8. Purchase Intentions By Vehicle Segments - 1. Segment Purchase Intentions - - 1. Purchase Intentions—Audio Systems - - 2. Purchase Intentions—Navigation Systems - - 3. Purchase Intentions—Phone Systems - - 4. Purchase Intentions—Rear Seat Entertainment Systems - - 5. Purchase Intentions—SOS Button - 2. Interest in Features for Current Car - - 1. Interest in Features 9. Portability Preference - 1. Portability Findings - - 1. Findings - 2. Preferences for Fixed and Portable Devices - - 1. Portability Preferences - 3. Preferences by System - - 1. Portability Preference for Navigation Systems - - 2. Portability Preferences for Audio System - - 3. Portability Preference for Rear Seat Entertainment Systems - - 4. Portability Preference for Phone Systems 10. Conjoint Analysis - 1. Introduction-- 1. Infotainment System Decision Model - - 2. Notes on the Conjoint Analysis - 2. Overall European Preferences - - 1. European Preferences Summary - - 2. Relative Importance of Attributes—Overall - 3. Attributes and Levels - - 1. Attributes and Levels—Overall - - 2. Attributes and Levels—France - - 3. Attributes and Levels—Germany - - 4. Attributes and Levels—Italy - - 5. Attributes and Levels—Spain - - 6. Attributes and Levels—UK - 4. Optimal Configuration - - 1. Optimal Configuration—Overall - - 2. Optimal Configuration Per Country - - 3. Optimal Desirability Configuration—France - - 4. Optimal Desirability Configuration—Germany - - 5. Optimal Desirability Configuration—Italy - - 6. Optimal Desirability Configuration—Spain - - 7. Optimal Desirability Configuration—UK - 5. Perceived Price of Infotainment Systems - - 1. Perceived Price of Infotainment Systems—Overall - - 2. Perceived Price of Infotainment Systems—France - - 3. Perceived Price of Infotainment Systems—Germany - - 4. Perceived Price of Infotainment Systems—Italy - - 5. Perceived Price of Infotainment Systems—Spain - - 6. Perceived Price of Infotainment Systems—UK - - 7. Dynamics of Price Perception - 6. Significant Demographic and Behavorial Factors - - 1. Introduction - - 2. Profile of Customers Likely to Perceive Attributes as Important—Overall - - 3. Profile of Customers Likely to Perceive Attributes as Important—for Navigation Systems - - 4. Profile of Customers Likely to Perceive Attributes as Important—for Multimedia Systems - - 5. Profile of Customers Likely to Perceive Attributes as Important—for Phone Systems - - 6. Profile of Customers Likely to Perceive Attributes as Important—for Other Systems - - 7. Profile of Customers Likely to Perceive Attributes as Important—for Portability - - 8. Profile of Customers Likely to Perceive Attributes as Important—for Control Device - 7. Additional Analysis for Selected Demographic Data - - 1. Potential Effect of Navigation System Ownership on Preferred Configuration and Perceived Price - - 2. Potential Effect of Intention to Purchase Infotainment System for Current to New Vehicle on Preferred Configuration and Perceived Price - - 3. Potential Effect of Family Life/ Marriage on Preferred Configuration and Perceived Price - 8. Preference and Price By Segment—France - - 1. Relative Importance of Attributes by Market Segments - - 2. Optimal Configuration - - 3. Perceived Price Per Market Segment - - 4. Significant Market Segment Differences - 9. Preference and Price By Segment—Germany - - 1. Relative Importance of Attributes by Market Segments - - 2. Optimal Configuration - - 3. Perceived Price Per Market Segments - - 4. Significant Market Segment Differences - 10. Preference and Price By Segment—Italy - - 1. Relative Importance of Attributes by Market Segments - - 2. Optimal Configuration - - 3. Perceived Price Per Market Segments - - 4. Significant Market Segment Differences - 11. Preference and Price By Segment—Spain - - 1. Relative Importance of Attributes by Market Segments - - 2. Optimal Configuration - - 3. Perceived Price Per Market Segments - - 4. Significant Market Segment Differences - 12. Preference and Price By Segment—UK - - 1. Relative Importance of Attributes by Market Segments - - 2. Optimal Configuration - - 3. Perceived Price Per Market Segments - - 4. Significant Market Segment Differences 11. Purchase Channels - 1. Preferred Purchase Channels - - 1. Preference for Point of Purchase - - 2. European Preferred Purchase Channels - - 3. Purchase Channels - - 4. Preference for Purchase Channels 12. Control Functions and Devices Preferences - 1. Preferences of Control Devices - - 1. Central Infotainment Control Unit - - 2. Consumer Preferences—Control Devices 13. Internet Usage - 1. Internet Usage Analysis - - 1. Downloaded Music and Usage in Vehicle - - 2. Frequency of Downloaded Music—By Country - - 3. Downloaded Frequencies - - 4. Medium/Products Used for Music Downloads - - 5. Who use Downloaded Music in their Vehicle - - 6. Music Downloads 14. Navigation - 1. Analysis of Navigation System - - 1. Perceived Types of Navigation Systems Installed - - 2. Overall Satisfaction with Navigation Systems - - 3. Navigation Systems—Time Driving to Work Influence - - 4. Satisfaction with Navigation Systems—By Segment - - 5. Satisfaction with Key Navigation Features—Mean by Country - - 6. Satisfaction with Key Navigation Features—Mean By Vehicle Segments - - 7. Type of Travel Usage of Navigation System - - 8. Location Search Method - - 9. Preferred Navigation Database Update Method - - 10. Preferred Frequency of Updates - - 11. Perceived Importance of the Points of Interest (POI) - - 12. Lane Information - - 13. Perceived Price—By Country - - 14. Perceived Price—By Vehicle Segments - - 15. Mass Market Perceived Price - - 16. Portability Preference for Navigation System - - 17. Country Purchase Intentions for Navigation Systems - - 18. Segment Purchase Intentions for Navigation Systems - - 19. Interest in Navigation for Current Car - - 20. Key Observations for Driving Trends - - 21. Usage of Navigation for Work - - 22. Usage of Navigation for Travel - - 23. Usage of Navigation for Travel Reasons - - 24. Countries Visited on Holidays - - 25. Destinations of those with Navigation Systems - - 26. Preferred Method of Update - - 27. Preferred Frequency of Update - - 28. Importance of Points of Interest (POI) - - 29. Lane Information—User and Non User - - 30. Importance of Infotainment—Where People Live 15. Telephony - 1. Analysis of Telephony Systems - - 1. Phone Systems—By Country - - 2. Phone Interactivity and Connectivity - - 3. Phone Interactivity—France - - 4. Phone Interactivity and Connectivity—Germany - - 5. Country Purchase Intentions—Phone Systems - - 6. Segment Purchase Intentions—Phone Systems - - 7. Interest in Phone System for Current Car - - 8. Portability Preferences—Phone Users and Non Users - - 9. Phone Systems wanted by Segment—Mean - - 10. Portability—Buy For Current Car or Future Car 16. Conclusions and Strategic Recommendations - 1. Conclusions-- 1. Most Preferred Systems and Applications - - 2. Conclusions - 2. Recommendations - - 1. Recommendations—OEM - - 2. Recommendations—System Suppliers - - 3. Recommendations—Service Providers 17. Frost & Sullivan Awards - 1. Frost & Sullivan Awards - - 1. Award for Best Brand of Audio System - - 2. Award for Best Brand of Navigation System - - 3. Award for Best Brand of Multimedia System 18. Appendix - 1. Other Analysis - - 1. Financing - - 2. Frequency of Foreign Trips - - 3. Frequency of Drive to Work - - 4. Time Spent Driving to Work - - 5. Activities Undertaken in Vehicles—By Segment - - 6. Adaptive Conjoint Analysis - - 7. Regression Analysis