North American Automotive Rear-Seat Entertainment Aftermarket
- ID: 364405
- January 2001
- Region: North America, United States
- Frost & Sullivan
Skyrocketing Mobile Video Revenues Take Market by Surprise Challenge
The explosive growth in the North American mobile video aftermarket has
taken skeptics and the market by surprise. Astounding revenues indicate that
ear seat television /video systems are one of the hottest selling items in the
market. Since this industry is still in its infancy, there is plenty of room for
growth. Producers of these products need to evaluate the market and deter-
mine which customers to target. Manufacturers also need to find out what
technologies to develop and the best way to get these systems to end-users.
Currently, competitive pressures are fairly low, but competition is expected to
rise as the market continually pushes forward.
This report from Frost &Sullivan provides a detailed analysis of the North
American automotive ear seat entertainment aftermarket, by examining
major market trends and the impact these trends will have on the market.
This report offers information on what strategic initiatives should be taken to
excel in this rapidly growing market and is an excellent resource for companies that want to take advantage of key opportunities offered to them.
The Key to Success Is Through the Right Distribution Strategyv
The remarkable growth in this market has led to significant changes to the
profile of potential customers. The current automotive electronic equipment
market currently targets young males ages 16 to 25,howeve ,that customer
base must now broaden to include women and older, more wealthy men.
Manufacturers must rethink their distribution and marketing strategies in
order to take advantage of this major demographic shift.
Not only do manufacturers need to develop new market and distribution
strategies, they also need to identify and develop the distribution channels
that would be most suitable to cater to the expanded customer base, states
the author of the following report.
Technology to Play a Big Part In Determining Winners
One of the biggest challenges facing market candidates is the ability to keep
pace with technological advances. The automotive entertainment industry is
going through major changes and manufacturers need not only to identify
these changes, but they must choose which technologies will be around in the
Those who fail to invest in technological innovations in all categories, including core audio category, would do so at their own peril, states the author.
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