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Assessment of the U.S. Light Truck Accessory Aftermarket: The Installers Perspective
Frost & Sullivan, June 1998


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The rising popularity of light trucks with baby boomers has meant unprecedented growth in this industry. This survey from Frost & Sullivan of 149 U.S. installers provides essential data on consumer trends and the responses to these trends by truck manufacturers. The report identifies market drivers, restraints, and areas for potential growth, paying particular attention to regional differences between consumer choices.
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