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North American Automotive Radiator Aftermarket
Frost & Sullivan, November 2000
Radiator Aftermarket Landscape Set to Change
The North American radiator aftermarket is expected to undergo significant change, creating new opportunities for market participants. Consolidation, the growing presence of quality-conscious global giants, and price-competitive Asian imports are industry factors.
Market consolidation, largely due to falling prices and reduced profit margins, is making it extremely difficult for smaller manufacturers to remain competitive. Many minor participants will either be acquired by larger players or will abandon the radiator aftermarket altogether. For those that do remain independent,
unique product niche market opportunities exist.
This informative Frost & Sullivan report provides a detailed competitive analysis of the North American radiator aftermarket. It presents the challenges
facing industry participants, making it an excellent resource for companies that want to take advantage of key market opportunities.
Manufacturers Pressured to Steer Market Away from Commoditization
Radiators are viewed as commodities, with price becoming the most important factor in the marketplace; changes in distribution and consolidation drive prices down. Successful manufacturers need to differentiate their products through innovation, value-added services, and customer partnerships. To combat price erosion, manufacturers need to increase brand awareness among distributors as well as end-users, especially in the premium product segments, states the author of this report. This may involve significant advertising and promotion expenditure, but unless customers are familiar with brand names, products will continue to be bought based solely on price.
Suppliers Need to Review Distribution Strategies
Major suppliers acquire distribution networks, forcing smaller manufacturers to find alternative means of taking their products to market. The emergence of e-commerce may provide the channel these smaller participants need to remain competitive because a number of end-users purchasing supplies online. Now may be the time for manufacturers to take a serious look at their e-commerce strategies, states the author.
This Frost & Sullivan report offers strategies to guide your company with important market intelligence.
Additional Information
Market Participants
Manufacturers
ACF Heat Transfer Components
Bauer Radiator, Inc.
CSF, Inc.
Delphi Harrison Thermal Systems
Denso International America, Inc.
Genera Corporation
General Motors/Service Parts
Operations/AC Delco Aftermarket
Go/Dan Industries
Modine Manufacturing
Perfect Cooling Products
Performance Radiator
Silla Cooling System
Spectra Premium Industries, Inc.
Thermal Components
Universal Auto Radiator Mfg. Co.
Visteon Climate Control Systems, Ltd.
Wolverine/Trentrade Co., Inc.
Distributors
1 800 Radiator
AAA Distributing Co.
Active Radiator
ACME Radiator & Air Conditioning, Inc.
American Auto Air (Ranshu Inc.)
Eagle Automotive, Inc.,
Valeo Engine Cooling, Inc.
Keystone Automotive Industries, Inc.
Nitoma, Inc.
Northern Factory Sales
SPI Distribution
Industry Associations
National Automotive Radiator Service Association (NARSA)
1. Introducing the Market Engineering Consulting Report
A. Overview
2. Executive Summary
A. Introduction to the North American Automotive Radiator Aftermarket
1. Competitive Analysis
2. Industry Challenges
3. Conclusions
B. Glossary of Terms
1. List of Acronyms
3. Market Engineering Research for the North American Automotive Radiator Aftermarket 1996 - 2006
A. Total Market Segment Analysis
1. Market Overview and Definitions
2. Market Engineering Research Measurement System
3. Market Engineering Unit and Revenue Forecasts (1996 - 2006)
a. Market Drivers
b. Market Restraints
c. Market Forecasts
d. Demand Analysis
e. Other Market and Technology Trends
i. Trends by End User
ii. Trends by Distribution Channel
iii. Trends by Geographic Region
iv. Technology Trends
4. Pricing Strategy and Trend Analysis
5. Competitive Structure
a. Market Share Winners and Why
b. Market Share Trends
c. Market Participants
B. Strategic Analysis and Forecasts of the Mechanical Repair Radiator Aftermarket
1. Market Overview and Definitions
2. Market Engineering Unit and Revenue Forecasts (1996 - 2006)
a. Market Forecasts
3. Pricing Strategy and Trend Analysis
4. Competitive Structure
a. Market Share Trends
C. Strategic Analysis and Forecasts of the Collision Repair Radiator Aftermarket
1. Market Overview and Definitions
2. Market Engineering Unit and Revenue Forecasts (1996 - 2006)
a. Market Forecasts
3. Pricing Strategy and Trend Analysis
4. Competitive Structure
a. Market Share Trends
4. Market Engineering Strategy
A. What Is Market Engineering Strategy?
1. Measurement-Driven Strategy Generation
a. Market Engineering Challenges Versus Departmental Responsibility
b. Market Drivers Versus Departmental Responsibility
c. Market Restraints Versus Departmental Responsibility
d. Market Engineering Measurement Trends Versus Departmental Responsibility
B. Market Engineering Strategic Recommendations
1. Corporate Management
2. Marketing Department
3. Research and Development
5. Market Engineering Awards for the Automotive Radiator Aftermarket
A. Frost & Sullivan's 2000 Market Engineering Awards
B. Market Engineering Awards
1. Award Category: Competitive Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Winner
6. Market Engineering Planning
A. Integrating Market Engineering into the Business Planning Process
1. Current Company Status Location
2. Desired Status
3. Developing the Strategy
4. Implementing the Strategy
7. Market Engineering Measurement Analysis of the Total North American Automotive Radiator Aftermarket
A. Introduction
B. Market Engineering Research Measurement System
1. Market Age
a. Definition of Measurement
b. Market Measurement Analysis
2. Revenues
a. Definition of Measurement
b. Market Measurement Analysis
3. Potential Revenues
a. Definition of Measurement
b. Market Measurement Analysis
4. Base Year Market Growth Rate
a. Definition of Measurement
b. Market Measurement Analysis
5. Forecast Period Market Growth Rate
a. Definition of Measurement
b. Market Measurement Analysis
6. Units
a. Definition of Measurement
b. Market Measurement Analysis
7. Saturation
a. Definition of Measurement
b. Market Measurement Analysis
8. Replacement Rate
a. Definition of Measurement
b. Market Measurement Analysis
9. Installed Base
a. Definition of Measurement
b. Market Measurement Analysis
10. Average Price
a. Definition of Measurement
b. Market Measurement Analysis
11. Price Range
a. Definition of Measurement
b. Market Measurement Analysis
12. Price Sensitivity
a. Definition of Measurement
b. Market Measurement Analysis
13. Number of Products
a. Definition of Measurement
b. Market Measurement Analysis
14. Competitors
a. Definition of Measurement
b. Market Measurement Analysis
15. Degree of Competitiveness
a. Definition of Measurement
b. Market Measurement Analysis
16. Degree of Technical Change
a. Definition of Measurement
b. Market Measurement Analysis
17. Customer Loyalty
a. Definition of Measurement
b. Market Measurement Analysis
18. Market Concentration
a. Definition of Measurement
b. Market Measurement Analysis
19. Market Share
a. Definition of Measurement
b. Market Measurement Analysis
8. Market Engineering Research Methodology
A. Research Scope
1. Objectives and Purpose
2. Report Structure and Market Segmentation
B. Research Methodology
C. Market Engineering Forecasting Methodology
1. Overview
a. Market Engineering Research Process Completed
b. Measurements and Challenges Analyzed Over Time
c. Identification of Market Drivers and Restraints
d. Expert-Opinion Integration with Analyst Team
e. Forecasts Calculated
f. Delphi Technique Integration When Needed
g. Quality Control Within Research Department
2. Strategic Significance of the Market Engineering Forecast
3. Judging Credibility and Accuracy of Market Engineering Forecasts
4. Forecast Assumptions
9. Database of Key Industry Participants
This chapter presents a comprehensive database of the key industry participants with names, web addresses, and phone numbers. It is provided as a support tool to aid clients in acquisition searches, continuing research, strategic alliances, and market monitoring.
10. Market Engineering Supplement
A. Introduction
B. Strategic Significance of the Market Engineering Measurements
1. Market Age Research Methodology
2. Revenues Research Methodology
3. Potential Revenues Research Methodology
4. Base Year Market Growth Rate Research Methodology
5. Forecast Period Market Growth Rate Research Methodology
6. Units Research Methodology
7. Saturation Research Methodology
8. Replacement Rate Research Methodology
9. Installed Base Research Methodology
10. Average Price Research Methodology
11. Price Range Research Methodology
12. Price Sensitivity Research Methodology
13. Customer Demographics Research Methodology
14. Number of Products Research Methodology
15. Competitors Research Methodology
16. Degree of Competitiveness Research Methodology
17. Degree of Technical Change Research Methodology
18. Customer Satisfaction Research Methodology
19. Customer Loyalty Research Methodology
20. Market Concentration Research Methodology
21. Price-Performance Ratio Research Methodology
22. Market Share Research Methodology
C. How to Improve the Market Engineering Strategy Development Process
1. Measurements That Address Challenges to the Industry
2. Measurements That Show Trends
3. Goals Based on Market Measurements
4. Strategy Segmentation System
D. How to Implement Market Engineering in a Company
1. Committing Top Management to Plan Implementation
2. Creating the Team
3. Training the Team
4. Keeping the Team Involved and Informed
5. Team Agreement and Commitment
6. Incentive Systems to Drive Progress
7. Team-Building Skills
8. Making Full Use of Communication Systems
9. Using the Market Engineering Navigational System
10. Creating and Using a Feedback Loop
E. How to Make the Most of This Market Engineering Report
1. Ten Top Ways to Maximize the Value of This Report
2. Twelve Steps to Success—the Market Engineering Task Force
F. How to Design a Successful Monitoring Program
G. Top Ten Critical Elements of a Market Engineering Program
H. Strategic Recommendations for Further Research
1. Recommendations for the Marketing Department
2. Recommendations for the Sales Department
3. Recommendations for the Product Development Department
4. Recommendations for Corporate Management and Business Development
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