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European Water-Soluble Polymer Markets

Frost & Sullivan, June 1998

Faced with increasing price competition and threats by U.S. and Asian entrants, European manufacturers in the water-soluble polymer industry are turning to rationalisation, cost reduction and efficiency-improvement programs. This Frost & Sullivan report provides extensive discussions of industry trends, helping your company to anticipate market drivers and restraints and to devise a plan to maximize market share. It includes analysis of major market segments in each European region, and examines strategies that are currently being used by successful market participants.

1ExecutiveSummary

OverviewandMarketSummary

MajorMarketTrends

TrendsbyPolymerType

TrendsbyEnd-UserSector

IntensePriceCompetitionIs

MatureMarketsAreLimiting

CommodityProductsAreCausing

MajorCompetitiveFactors

Conclusions

2Introductiontothe

IndustryDefinitions

IndustryDevelopment

ProductTypes

Starch

CelluloseEther

Polyacrylamides

PolyacrylatesandOtherPolycarboxylates

PolyvinylAlcohol

SodiumSilicates

Gums

IndustryChallenges

IntensePriceCompetitionIs

MatureMarketsAreLimiting

CommodityProductsAreCausing

WaterSolublePolymerTypes

Starch

CelluloseEther

Polyacrylamides

PolyacrylatesandOtherPolycarboxylates

PolyvinylAlcohol

PolyethyleneGlycol

SodiumSilicates

Polyphosphates

Gums

Proteins

IndustryStructure

IndustryOrganisations

IndustryIssues

ManufacturingIssues

GlobalEconomicIssues

RegulatoryandLegalIssues

MarketEngineeringResearchMethodology
Frost&Sullivan's12-Step

GlossaryofTerms

ListofDefinitions

ListofAbbreviations

3Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

MarketDriversandRestraints

Drivers

TheLevelofEconomic

EnvironmentalRegulation

Inter-PolymerSubstitution

NewProductsandApplications

Restraints

MaturityofMainEnd-User

IncreasingCompetitionfromImports

TechnologicalImprovement

IncreasedPressurefromBuyers

EnvironmentalConcerns

HighandVolatilePrices

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyEnd-UserSector

TrendsbyPolymerType

CompetitiveAnalysis

CompetitiveEnvironment

HighlightsofSelectedCompanies

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

ForecastsoftheWater

MarketDefinitionsandOverview

Starch

CelluloseEthers

Polyacrylamide

Polycarboxylate

PolyvinylAlcohol

PolyethyleneGlycol

SolubleSilicate

Polyphosphates

Gums

Gelatine

RevenuesandRevenueGrowth

VolumeShipments

MarketandTechnologyTrends

4Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issues

ReducingUnitCosts

DevelopingNewMarkets

ProducingHigherValue-AddedProducts

MarketShare

HighlightsofSelectedCompanies

ForecastsoftheStarch

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketDrivers

TheLevelofEconomic

PaperRecycling

DemandforHigherQuality

MarketRestraints

LImitedPotentialforNew

TechnologicalImprovement

IncreasingImports

ForecastsoftheStarch

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipments

MarketDrivers

TheLevelofEconomic

TrendTowardsOrganicProducts

MarketRestraints

LimitedPotentialforNew

ForecastsoftheStarch

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

LimitedPotentialforNew

ForecastsoftheStarch

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

LimitedPotentialforNew

CheapImports

ForecastsoftheStarch

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

NewMarkets

MarketRestraints

LimitedPotentialforNew

5Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issues

ImprovingIndustryProfitability

DevelopingNewMarkets

MarketShare

HighlightsofSelectedCompanies

ForecastoftheCellulose

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureMarket

ForecastsoftheCellulose

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

DemographicTrends

MarketRestraints

MatureMarket

ForecastsoftheCellulose

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

DemographicTrends

MarketRestraints

GrowthinCompactDetergents

MatureMarket

ForecastsoftheCellulose

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureMarket

ForecastsoftheCellulose

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints
CompetitionfromImports.

SubstitutionbyOtherPolymers

MatureMarket

ForecastsoftheCellulose

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureMarket

ForecastsoftheCellulose

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

GrowthinPharmaceuticalSector

MarketRestraints

MatureMarket

6Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion
TrendsbyEnd-User/Application

CompetitiveAnalysisandMarket

CompetitiveEnvironmentStructure

Issues

CostreductionIndustryRestructuring

HighlightsofSelectedCompanies

ForecastsofthePolyacrylamide

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

LevelofEconomicActivity

EURegulation

MarketRestraints

MatureMarket

ForecastsofthePolyacrylamides

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

LevelofEconomicActivity

MarketRestraints

MatureMarket

ForecastofthePolyacrylamide

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

LevelofEconomicand

MarketRestraints

MatureMarket

7Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issue-FutureSalestoDetergent

MarketShare

HighlightsofSelectedCompanies

ForecastsofthePolyacrylate

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

NewProducts

MarketRestraints

GrowthinCheaperFormulations

PhosphatesHaveMadea

NewZeoliteFormulations

GrowthinCompactDetergents

ForecastsofthePolyacrylate

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofIndustrial

GrowthinClosed Systems

SubstitutionofPhosphates

MarketRestraints

MatureMarket

ForecastsofthePolyacrylate

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofIndustrial

MarketRestraints

MatureMarket

8Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

IncreasedDemandforPVOH

CompetitiveAnalysisandMarket

Structure

Issue-CostReduction

MarketShare

HighlightsofSelectedCompanies

ForecastsofthePolyvinyl

RevenuesandRevenueGrowth

VolumeShipments

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureEnd-UserMarket

ForecastsofthePolyvinyl

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

PerformanceProperties

MarketRestraints

MatureEnd-UserMarket

ForecastsofthePolyvinyl

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureEnd-UserMarket

CompetitionFromImports

ForecastsofthePolyvinyl

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

GrowthinPolyvinylButyral

MarketRestraints

MatureEnd-UserMarket

ForecastsofthePolyvinyl

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureEnd-UserMarkets

9Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issues-RaisingPEGProfitMargins

MarketShare

HighlightsofSelectedCompanies

ForecastsofthePolyethylene

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

HigherDemandforPersonal

NewApplications

TighterRegulations

MarketRestraints

MatureMarket

ForecastsofthePolyethylene

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

EconomicActivity

DetergentFormulations

MarketRestraints

MatureMarket

ForecastsofthePolyethylene

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

EconomicActivity

MarketRestraints

MatureMarket

10Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issue-FurtherIndustryConsolidationExpected

MarketShare

HighlightsofSelectedCompanies

ForecastsoftheSoluble

RevenuesandRevenueGrowth

VolumeShipments

MarketDrivers

TheLevelofEconomic

SubstitutionofPhosphates

DemographicTrends

MarketRestraints

MatureMarket

GrowthinLayeredSilicates

GrowthinCompactDetergents

ForecastsoftheSoluble

RevenuesandRevenueGrowth

VolumeShipments

MarketDrivers

TheLevelofEconomic

GrowthintheGreen Tyre

MarketRestraints

MatureMarket

IndustriesMarket

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

DeclineinSalesto

MatureMarkets

11Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issues

WinningtheEnvironmentalDebate

AchievingaLowCost

HighlightsofSelectedCompanies

Market

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

GrowthinOwn LabelBrands

GrowthinAutomaticDish

NewProducts

InvestmentinWasteWater

MarketRestraints

Environmentalconcerns

TreatmentMarket

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

IndustrialActivity

GrowthinClosedSystems

GrowthinRecirculatingWater

MarketRestraints

MarketMaturity

EnvironmentalConcerns

IndustriesMarket

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofIndustrial

MarketRestraints

MarketMaturity

12Forecastsofthe

ForecastsoftheTotal

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

TrendsbyProductType

HighlightsofSelectedCompanies

ForecastsoftheAlginates

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

EconomicActivity

MarketRestraints

MaturityofMainEnd-User

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

MarketShare

ForecastsoftheGuar

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

EconomicActivity

Biodegradability

MarketRestraints

MaturityofMainEnd-User

HigherQualityofImports

HighGuarPrices

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issues-HighandVolatilePrices

MarketShare

ForecastsoftheXanthan

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MaturityofMainEnd-User

HighXanthanPrices

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

MarketShare

13Forecastsofthe

ForecastsoftheTotal

ForecastsoftheGelatine

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketandTechnologyTrends

TrendsbyGeographicRegion

TrendsbyEnd-UserSector

CompetitiveAnalysisandMarket

Structure

Issues

ImplicationsofBovineSpongiform

HighlightsofSelectedCompanies

ForecastsoftheGelatine

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

GrowthinRealIncomes

DevelopmentofNewDrugs

MarketRestraints

TheBSEScare

LowerGrowthinPharmaceutical

ForecastsoftheGelatine

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

GrowthinRealIncomes

MarketRestraints

GrowthinCompetingTechnologies

ForecastsoftheGelatine

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MatureMarkets

ForecastsoftheCasein

MarketDefinitionsandOverview

RevenuesandRevenueGrowth

VolumeShipmentsandPricing

MarketDrivers

TheLevelofEconomic

MarketRestraints

MaturityofMainEnd-User

HighlightsofSelectedCompanies

TheLevelofEconomic

14StrategiesforSuccess

StrategiesBasedonDeveloping

StrategiesBasedonGlobalisation

StrategiesBasedonMarket

StrategiesBasedonLow

StrategiesBasedonVertical

StrategiesBasedonHorizontal

StrategiesBasedonJoint

StrategiesBasedonRationalisation

RecommendationsforFurtherResearch

RecommendationsfortheMarketing

RecommendationsfortheSales

RecommendationsfortheProduct

RecommendationsforCorporateManagement

15ProfilesofSelected

16DatabaseofKey

MarketParticipants

RelatedCompanies

EuropeanOrganisations

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European Water-Soluble Polymer Markets

Frost & Sullivan, June 1998

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