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Viewing report
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Asia Pacific Satellite Direct To Home Video Services Market (Raw Data Spreadsheets Included)
Frost & Sullivan, July 2006
This Frost & Sullivan research service entitled Asia Pacific DTH Market provides an in-depth country by country analysis of the most dynamic APAC DTH video markets. In this study, Frost & Sullivan's expert analysts thoroughly examine the following technologies: satellite DTH, IPTV, triple-play services, and cable pay-TV.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Consumer satellite services
- Terrestrial pay-TV services
- Terrestrial telecoms services
Technologies
The following technologies are covered in this research:
- Satellite DTH
- IPTV
- Cable pay-TV
- Video-on-demand
- Satellite broadband
Market Overview
Convergence is the Future for Direct-to-Home Providers
In the past decade, Direct-to-Home (DTH) pay-TV service has been one of the strongest growth drivers of the satellite industry. DTH is expected to continue to be a reliable revenue generator for the future and this is especially pertinent in the Asia Pacific (APAC) region. Japan is considered to be the largest DTH market in this region, due to its sophisticated infrastructure, high income per capita, and deep market penetration, according to the analyst of the study. India and China are likely to be the largest potential markets in the future as both nations have huge population, growing wealth, and increasing sophistication of tastes.
The future for DTH providers is convergence. Despite increasing revenue from emerging markets and regions, the introduction of triple-play services is likely to create new revenue streams as well as further establish the service providers hold on a household. Pricing of terminals is still a barrier in many lower-income markets, but with increasing production and universal service obligation subsidies, costs are likely to become affordable, thereby driving sales.
Leveraging the Satellite Platform’s Strengths is a Key Focus of DTH Providers as the Market Becomes Increasingly Competitive
DTH service providers in APAC can harness a unique opportunity to capture telecom services market share from terrestrial providers. For every mile that has been wired in APAC, there are hundreds that are currently un-served. The geographic structure of many nations in APAC lends itself naturally to satellite services. In addition, the lack of infrastructure in vast areas of India and China creates an opening for satellite DTH providers to expand their consumer services by including Internet access and IP telephony.
Within local markets, satellite DTH providers compete with cable TV and, increasingly, telcos and Internet Protocol (IP) TV services. To compete, service providers need to move towards a multisystem operator (MSO) model, where the medium used to deliver content is variable according to situation, explains the analyst. This allows satellite DTH providers to leverage their strengths in premium content to reach as many customers as possible.
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