 |
Printer Friendly
Printed from http://www.researchandmarkets.com/reports/365446
European Mobile Enterprise Application Markets
|
Description: |
Proving ROI Is Still a Concern for Vendors and Service Providers of Mobile Enterprise Applications
In key industries such as manufacturing, utilities and transport, mobile enterprise applications have been successful in mobilising sales and operative staff, thereby providing strong return on investments (ROI). To expand the adoption of this technology on a wider scale, vendors and operators should prove to potential clients that applications such as mobile e-mail, sales force automation and field force management make operations more efficient. Vendors and service suppliers also have to demonstrate the ability of their services in helping the users to be more customer-focused and responsive.
This research explores the European mobile enterprise applications market and evaluates the market dynamics affecting business in Europe. It does this by providing market metrics and growth rates for 15 countries in Europe. The study analyses the markets for mobile enterprise applications software and data traffic and systems integrators.
Adoption Rates Are Low as Most Potential Users do not Need an ‘Always-On’ Connection
Mobile operators are not currently looking at mobile enterprise applications as a huge growth opportunity. They can see that most users do not need an always-on general packet radio service (GPRS) or 3G connection to log a sale or write an e-mail. As long as operators see mobile applications as a marginal contributor to ARPU, they will be reluctant to invest in marketing them to their customers. Therefore, software vendors need to show operators that their enterprise applications are capable of driving revenue, while simultaneously demonstrating to end users that they are an efficient means to update their company’s information even when the users are on road.
Despite the steadily rising revenue from business data, the average revenue per user (ARPU) is expected to increase more through other factors such as constant predictable pricing and lower roaming tariffs. However, business data category can indirectly drive revenue, although it is likely to represent only a very small portion of the total ARPU itself, says the analyst. This could be because its users are likely to increase usage of their mobile device overall.
Existing Handset Battery Technology Does Not Enable Continued Use of Mobile Enterprise Applications
Currently, apart from Wi-Fi, the GPRS/3G data cards introduced by European operators are the preferred methods of linking to a wireless data network. This is primarily because they allow mobile users to connect their laptops directly to the mobile network. These laptops are more convenient for users because they can perform a variety of tasks without having to buy additional mobile enterprise applications and offer sustained and predictable period of use before the battery fails.
However, the laptops’ size and their requirement for a relatively long boot-up time make them less ideal for some mobile applications, notes the analyst. Even personal digital assistants (PDAs) are currently limited by the lifetime of their battery, especially when used for mobile enterprise applications that require large computing power.
|
|
Contents: |
1. European Mobile Enterprise Application Markets
- 1. Executive Summary
- - 1. Executive Summary
- 2. Total Europe
- - 1. Market Life Cycle
- - 2. Value Chain Analysis
- - 3. Drivers and Restraints
- - 4. Competing Technologies
- - 5. Software Market Structure
- - 6. Software Market Share
- - 7. Mobile Data Traffic Market
- - 8. Data Traffic Market Share
- - 9. Vertical Market Penetration Analysis
- - 10. Geographic Analysis
- - 11. Technology Analysis
- - 12. Mobile Data Traffic Revenue Generation Model
- 3. Country Level Analysis
- - 1. Austria
- - 2. Belgium
- - 3. Denmark
- - 4. Finland
- - 5. France
- - 6. Germany
- - 7. Ireland
- - 8. Italy
- - 9. Netherlands
- - 10. Norway
- - 11. Portugal
- - 12. Spain
- - 13. Sweden
- - 14. Switzerland
- - 15. UK
- 4. Awards
- - 1. Mobile Application Software Market Leadership Award
- - 2. Mobile Application Systems Integration Market Leadership Award
- - 3. Mobile Applications Operator Market Leadership Award
- - 4. Mobile Applications Growth Strategy Award
- 5. Market Participants
- - 1. Market Participants
List Of Figures
Chapter 1
Total European Mobile Application Data Traffic Market, 2002 to 2008
Total European Mobile Application Software Market, 2002 to 2008
Mobile Applications Lifecycle
Value Chain Analysis
Mobile Application Software Revenues vs Data Traffic Generation, 2002-2008
European WLAN vs Mobile Application Penetration, 2002-2006
Mobile Applications: Software Market Structure
Mobile Applications: Software Market Share
Averaged European Mobile Operator ARPU Breakdown, 2002-2008
Total European Mobile Application: Data Traffic Market
Market Share in Terms of Numbers of Business Data Subscribers, 2004
Mobile Applications: Vertical Market Penetration
European Mobile Application Market: Software revenues per region
Handset Share
Mobile Application Software Market in Austria
Mobile Application Traffic Market in Austria
Mobile Application Software Market in Belgium
Mobile Application Traffic Market in Belgium
Mobile Application Software Market in Denmark
Mobile Application Traffic Market in Denmark
Mobile Application Software Market in Finland
Mobile Application Traffic Market in Finland
Mobile Application Software Market in France
Mobile Application Traffic Market in France
Mobile Application Software Market in Germany
Mobile Application Traffic Market in Germany
Mobile Application Software Market in Ireland
Mobile Application Traffic Market in Ireland
Mobile Application Software Market in Italy
Mobile Application Traffic Market in Italy
Mobile Application Software Market in the Netherlands
Mobile Application Traffic Market in the Netherlands
Mobile Application Software Market in Norway
Mobile Application Traffic Market in Norway
Mobile Application Software Market in Portugal
Mobile Application Traffic Market in Portugal
Mobile Application Software Market in Spain
Mobile Application Traffic Market in Spain
Mobile Application Software Market in Sweden
Mobile Application Traffic Market in Sweden
Mobile Application Software Market in Switzerland
Mobile Application Traffic Market in Switzerland
Mobile Application Software Market in the UK
Mobile Application Traffic Market in the UK
Mobile Application Vendors
Mobile Operators
|
|
Ordering: |
Order Online - visit http://www.researchandmarkets.com/reports/365446
Order by Fax - using the order form below
Order By Post - print the order form below and send to
|
|
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
|
|
|
 |
Page 1 of 2
Printed 17/02/2012 06:50:30 |
|
Fax Order Form
To place an order via fax simply print this form, fill in the information below and
fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net
Order information
Please verify that the product information is correct and select the format you require.
|
|
|
|
Product Name: |
European Mobile Enterprise Application Markets
|
|
Web Address: |
http://www.researchandmarkets.com/reports/365446
|
|
Office Code: |
|
OC8IHINLSNNSS
|
Report formats
Please enter the quantity of the report format you require.
|
|
Format
|
Quantity
|
Price
|
|
Electronic (PDF)
- Site License
|
|
€4,527.00
|
|
Electronic (PDF)
- Enterprisewide
|
|
€5,659.00
|
|
Electronic and Hard Copy (PDF)
- Enterprisewide
|
|
€6,036.00 + EUR€ 50.00 Shipping/Handling *
|
|
Electronic and Hard Copy (PDF)
- Site License
|
|
€4,904.00 + EUR€ 50.00 Shipping/Handling *
|
* Shipping/Handling is only charged once per order.
Contact information
Please enter all the information below in BLOCK CAPITALS.
|
|
|
First Name: |
Last Name: |
|
Email Address: |
|
|
Job Title: |
|
|
Organisation: |
|
|
Address: |
|
|
City: |
|
|
Postal/Zip Code: |
|
|
Country: |
|
|
Phone Number: |
|
|
Fax Number: |
|
|
Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
|
|
Page 2 of 2
Printed 17/02/2012 06:50:30
|
|
Payment information
Please indicate the payment method you would like to use by selecting the appropriate
box.
|
|
|
|
|
American Express
|
|
|
Diners Club
|
|
|
Master Card
|
|
|
Visa
|
|
|
|
|
|
|
Cardholder's Name: |
|
|
|
|
Cardholder's Signature: |
|
|
|
|
Expiry Date: |
/ |
|
|
|
Card Number: |
|
|
|
|
CVV Security Code: |
|
|
|
|
Issue Date: |
/ (Diners
Club only)
|
|
|
|
|
|
|
Please post the check, accompanied by this form, to:
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
|
|
|
|
|
|
|
Please transfer funds to:
|
|
|
Account number: |
83313083 |
|
Sort code: |
98-53-30 |
|
Swift code: |
ULSBIE2D |
|
IBAN number: |
IE78ULSB98533083313083 |
|
Bank Address: |
Ulster Bank,
27-35 Main St,
Blackrock,
Co. Dublin,
Ireland. |
|
|
|
If you have a Marketing Code please enter it below:
|
|
|
Marketing Code: |
|
|
Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp
|
|
Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
|
|
|
|
|
|
