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Next Generation U.S. Mobile Office Markets
Frost & Sullivan, July 2004
End Users Turn to Mobile Office Applications for Maximizing Organizational Efficiency
Increasing pressure faced by enterprises to enhance workflow efficiency and convert ‘down-time’ into ‘productive-time’ is driving the adoption of mobile office solutions. Enterprises are justifying their mobility investments by demonstrating tangible ROI via time savings and immediacy benefits. Sophisticated mobile office applications that stem from improved network technologies and advanced mobile terminals are providing companies the necessary impetus for growth. The introduction of new terminal categories, including personal digital assistants (PDAs), smart phones, pocket PCs, and wireless laptops with the capacity to support high-end applications is likely to drive enterprise-wide adoption of mobile office solutions.
This Frost & Sullivan research analyzes the next-generation U.S. mobile office markets. It examines a range of vertical markets ready to adopt mobility solutions. In addition, the study identifies the service providers, devices, and applications that are set to enhance customer value. Key industry drivers and challenges are followed up with market penetration strategies that enable service providers to formulate their business growth plans.
Service Providers Dependent upon the Enterprise’s Ability to Justify Mobility Investments
The high cost of hardware and professional services, and complex integration with legacy systems are expected to impede the initial adoption of mobile office solutions. However, service providers are relying on corporate end users to look beyond the high price tags. Most organizations function under the constraints of a limited IT budget forcing them to adopt mobile office applications only after a thorough evaluation of the value they deliver to enterprise, says the analyst. Therefore, it is critical for service providers to offer corporate customers flexible solutions that generate significant time savings and tangible return on investment.
Understanding the Unique Needs of End-User Segments Critical to Increase Market Penetration
Service providers with diverse mobile office solutions that cater to an equally varied customer base must alter their offerings to suit the unique needs of each segment. The target market for mobile office solutions is the mobile professional customer segment, largely composed of top executives, directors, and mid-level managers who travel frequently and rely on mobile communications to stay connected to desktop applications. While catering to such a diverse customer base, it is essential for service providers to rethink and redesign their traditional sales and distribution strategy to optimize penetration of mobile office products, explains the analyst. This will enable service providers to create greater value for the customer and simultaneously increase the average revenue per user.
- 1. Title Page
- - 1. Title Page
- 2. Mobile Enterprise Total Market
- - 1. Overview & Definitions
- 3. Total Enterprise: Market Metrics
- - 1. Market Size & Forecasts
- 4. Mobile Office: Market Metrics
- - 1. Market Size & Forecasts
- 5. Mobile Office: Demand Analysis
- - 1. Vertical Markets: Demand Analysis
- 6. Competitive Environment
- - 1. Tier-One Carrier Profiles
- 7. Mobile Office Awards
- - 1. Frost & Sullivan Awards