U.S. Enhanced Voice Service Markets

Frost & Sullivan, February 2000

As an increasing number of residential customers and small business users come to depend on a wide variety of telecommunications services, the poten-tial for bundled enhanced voice services will grow. This report analyzes the total U.S. market for enhanced voice services. It provides in-depth discussions of market drivers, restraints, chal-lenges, and opportunities, and presents expert revenue forecasts. This report also devotes a full chapter to marketing, pricing, and packaging strategies that all market participants will find invaluable. This report, which monitors key industry trends and assesses their potential impact on the marketplace, can help your company identify lucrative segments and ultimately maximize corporate gains. From Frost & Sullivan.

- Introducing the Market Engineering Consulting Report

- Overview

- Executive Summary

- Introduction to the U.S. Enhanced Voice Market

- Summary of Major Findings

- Industry Challenges and Research Methodology

- Identification of Challenges Facing the U.S. Enhanced Voice Services Industry

- Market Engineering Research Methodology

- Research Methodology

- Market Engineering Forecasting Methodology

- Glossary of Terms

- Market Engineering Research for the U.S. Enhanced Voice Services Market 1995-2005

- Total Market Segment Analysis

- Market Engineering Research Measurement System

- Strategic Analysis of Bundled Enhanced Voice Services 1995-2005

- What Is Market Engineering Strategy?

- Market Overview and Definitions

- Market Engineering Planning

- Integrating Market Engineering into the Business Planning Process

- Implementation of Market Engineering

- How to Implement Market Engineering in a Company

- Market Engineering Monitoring of the U.S. Enhanced Voice Services Market

- Purpose of Market Engineering Monitoring

- Market Engineering Awards for the U.S. Enhanced Voice Services Market

- Frost & Sullivan's 1999 Market Engineering Awards

- Database of Key Industry Participants

- Market Engineering Supplement

- Introduction

- Strategic Significance of the Market Engineering Measurements

- How to Improve the Market Engineering Strategy Development Process

- How to Implement Market Engineering in a Company

- How to Make the Most of ThisMarket Engineering Report

- How to Design a SuccessfulMonitoring Program

- Top Ten Critical Elements of aMarket Engineering Program

- Strategic Recommendations forFurther Research

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