Research And Markets Research And Markets

UK Sports Sponsorship Market Update 2016

  • ID: 3672809
  • March 2016
  • Region: United Kingdom
  • 58 Pages
  • Key Note Ltd
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  • Barclays Bank
  • Coca Cola
  • Heineken
  • Ladbrokes
  • Paddy Power
  • Robinsons
  • MORE

This market update examines the sports sponsorship market in the UK. Sports sponsorship can be defined as a mutually beneficial transactional relationship between a sports organisation and a commercial partner, in which the former benefits financially and the latter from the communications opportunities that such partnerships offer, in terms of advertising and marketing. According to industry experts IEG, sponsorship therefore refers to the ‘cash and/or in-kind fee paid to a property (i.e. a sports, arts or entertainment organisation) in return for access to the exploitable commercial potential associated with that property. Although sponsorship deals can boost brand awareness by positively aligning commercial brands alongside inspirational sports organisations or personalities, sports sponsorship deals do not tend to focus on specific product advertising.

Title sponsorship is generally the most expensive and sought after type of sports sponsorship available. This form of sponsorship refers to deals where the name of the sponsor or commercial brand is positioned directly and exclusively alongside that of a sports competition, team or individual. Title sponsorship is often the most prestigious class of sports sponsorship and therefore tends to attract the most lucrative deals. Barclays Bank for example, has sponsored the Premier League since 2001 (although this sponsorship deal will end at the completion of the 2015/2016 season) while Rugby Union is headed by the Heineken Cup and English Test cricket is sponsored by South African investment bank Investec in a 10-year READ MORE >

Note: Product cover images may vary from those shown
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  • Barclays Bank
  • Coca Cola
  • Heineken
  • Ladbrokes
  • Paddy Power
  • Robinsons
  • MORE

1. Introduction & Definition
- Report Coverage
- Market Sectors
- Types of Sponsor

2. Executive Summary

3. What’s Key in the Market?
- Key Drivers
- Market Trends
- The Cost of TV Broadcast Rights for Major Sports Continue to Rise
- Barclays Premier League Continues to Attract Record Sponsorship Revenues
- The World’s Highest Paid Athletes 2015
- The Importance of Social Media for Sports Sponsors
- Trends in Marketing Expenditure
- Economic Trends
- Market Position
- How Robust Is The Market?

4. Market Size, Segmentation & Forecasts
- Market Size & Segmentation
- The Total Market
- Market Sectors
- Types Of Sponsor
- Forecasts
- Future Trends
- Future Economic Trends
- Forecast Total Market
- Market Growth

5. Strengths, Weaknesses, Opportunities & Threats
- Strengths
- Weaknesses
- Opportunities
- Threats

- Political
- Problems at FIFA
- Corruption at the IAAF
- Economic
- Limited Financial Impact of England’s Early Exit from Rugby World Cup
- ‘Authorised Betting Partner’ of British Racing
- ‘Women In Sport’ Welcomes Publication of the Government’s New Strategy for Sport
- The Government’s Childhood Obesity Strategy
- Technological
- IOC to Launch Own TV Channel in 2016
- App Aims to Help China Hit its Football Coaching Targets
- Environmental
- Sustainable Innovation in Sport
- Legislative
- Sponsorship Legislation
- Gambling Sponsorship Guidelines
- Ferrari Finds Way Around Tobacco Sponsorship Ban

7. Company Financials

8. Further Sources
- Associations
- Publications
- Government Publications

Note: Product cover images may vary from those shown
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- Barclays Bank
- Carling
- Chevrolet
- Coca Cola
- Emirates Airlines
- Guinness
- Heineken
- Hyundai
- John Smith’s
- Ladbrokes
- Lucozade
- Nike
- Paddy Power
- Pepsi
- Red Bull
- Robinsons
- Royal Bank of Scotland
- Vauxhall
- Visa
- William Hill

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown