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Commercial Insight: HIV - Change of Guard


Description: The HIV market generated $7.4 billion of sales in 2005 and experienced a CAGR of 13.3% from 2001-2005, making it one of the fastest growing infectious diseases sub sectors. Despite the antiretroviral markets relative immaturity, many older flagship products such as Combivir are expected to lose patent protection before 2015.

Scope of this title:

- In-depth analysis of the current HIV market across the major Western markets (US, France, Germany, Italy, Spain, UK)
- Thorough assessment of underlying commercial and clinical influencing factors shaping the antiretroviral market
- Detailed sales forecasts for the three major antiretroviral classes, molecules and brands in each of the six major markets
- Case study analysis of the competitive environment and critical success factors in the Protease Inhibitor class

Highlights of this title:

- By 2015 the global antibacterial market is forecast to be valued at more than $10 billion with a modest CAGR of 4.1%. The main contributor to growth will be the new drug classes such as integrase- and entry inhibitors.
- Since the advent of HAART, HIV has turned into a chronic disease with an average life expectancy similar to that of Type 2 diabetes, emphasizing the importance of side effect profiles associated with long-term use.
- The launch of several new products from new classes such as integrase inhibitors, CCR5 inhibitors from 2007, and recently launched PIs, will cause the salvage market to decline. Despite proven synergy between Fuzeon and the new drugs, use of the former is predicted to decline.

Reasons to order your copy:

- Understand the constantly evolving market dynamics of antiretroviral (ARV) drugs
- Explore the impact of pending patent expiries and generic incursion on the ARV market, including product-specific case studies
- Obtain full global, country, class and product-specific forecasts of currently marketed and pipeline ARVs from 2005 to 2015.


Contents: Chapter 1.

Executive summary 3
Objective of the analysis 3
Our insight into the HIV market 3
Contributing experts 5

Chapter 2.

Market definition and overview 13
Market definition for this report 13
Current market situation 13
Overview of antiretroviral classes 17
Nucleoside reverse transcriptase inhibitors 17
Non nucleoside reverse transcriptase inhibitors 21
Protease inhibitors 23
Entry Inhibitors 27
Strategic scoping and focus 29
Emerging markets 30

Chapter 3.

Country market assessments 34
Global opportunities and threats 34
Opportunities 34
Epidemiology: HIV population growth driven by increased diagnosis rates, new infections and rising life expectancy 34
Acceleration and harmonization of approval procedures 38
Threats 39
Regulatory pathways for generics get streamlined across the globe 41
Governments impose pricing pressure on drug manufacturers in response to cost containment needs 43
Parallel trade – illegal in the US, encouraged in Europe 44
New preventative measures 46
US: opportunities and threats 47
HIV market overview 47
Opportunities 49
Direct-to-consumer advertising 49
Branded products achieve high prices as a result of the free pricing system 50
Threats 50
Initiatives by public and private health providers aim to encourage cost containment 50
Further genericization is encouraged by legislation and public programs 52
Although still illegal, parallel trade is likely to be legalized in the medium term 53
France: opportunities and threats 54
HIV market overview 54
Opportunities 55
Critical attitude towards MRP slows down generic penetration 55
High prescription volume boosts drug revenues 56
The creation of HAS facilitates P&R approval 56
Reimbursement system favors use of innovative drugs 57
Threats 58
Cost containment policies aim at reducing the expenditure for prescription drugs 58
Genericization has increased recently and is further supported 59
Germany: opportunities and threats 60
HIV market overview 60
Opportunities 62
Legalization of mail order provides new distribution channels 62
Free pricing system and culture of innovation encourages novel drug development 63
Fewer cost containment restrictions make the hospital sector a valuable opportunity 63
Threats 64
Jumbo Reference Pricing is threatening drug revenue growth 64
Increasing genericization is strongly supported by the government 64
Italy: opportunities and threats 66
HIV market overview 66
Opportunities 68
Low levels of generic penetration as a result of lack of confidence 68
Reimbursement levels are determined by negotiations rather than regulations 69
Threats 69
Unpredictability of regulations hampers reliable strategic planning 69
Reference pricing might result in downward price spirals and support genericization 71
Spain: opportunities and threats 71
HIV market overview 71
Opportunities 73
Legislation and reimbursement schemes support innovation 73
Decentralization of the healthcare system provides localized opportunities 74
Threats 74
Cost containment measurements restrict manufacturer’s profit margins 74
Government encourages generic use 75
UK: opportunities and threats 76
HIV market overview 76
Opportunities 78
Decreasing incentives for pharmacists to prescribe generics as a result of new DoH initiative 78
Threats 78
Price reduction for branded products after PPRS change in 2004 78
Complex structures for P&R negotiations elongate time to market 79
High generic penetration is a large challenge for brand manufacturers 81
Summary of environmental issues affecting the antiretroviral country markets 82

Chapter 4.

Forecast analysis 83
Assumptions and events 83
Events not included 83
Global events 83
Increase in the number of patients receiving antiretroviral therapy 83
Product-specific events 84
Launch of Atripla 84
Truvada and Epzicom 86
Aptivus and Prezista 87
Major Clinical Trials 89
Three class strategies versus two class strategies evaluated in the FIRST trial 89
Antiretroviral patent expiries 91
Retrovir patent expiry 92
Hivid patent expiry 92
Zerit patent expiry 93
Videx patent expiry 93
Ziagen patent expiry 94
Epivir patent expiry 94
Emtriva patent expiry 94
Invirase patent expiry 95
Crixivan patent expiry 95
Viramune patent expiry 95
Combivir patent expiry 96
Sustiva patent expiry 96
Agenerase patent expiry 97
Norvir patent expiry 97
Fuzeon patent expiry 97
Viracept patent expiry 98
Kaletra patent expiry 98
New product launches 99
Launch of NNRTIs with novel resistance profiles 99
Launch of new classes of drugs, CCR5 inhibitors, integrase inhibitors, etc. 100
Data definitions, limitations and assumptions 103
Standard Units 103
Derivation of Sales Forecasts and Pricing Trends 103
Forecasts 103
Forecast methodology 103

Chapter 5.

Commercial impact and lifecycle management: case studies 104
Introduction 104
Case studies 104
Tibotec – the emergence of a new kind of HIV competitor 105
The path to market 105
R&D approach focused on HIV 107
Market conditioning and competitive positioning 109
Positive market opinion 112
Conclusions 113
Kaletra versus Reyataz – lifecycle management battles for PI dominance 114
PI market evolution, 2003-05 114
Efficacy versus safety versus convenience 117
Kaletra versus Reyataz 118
Conclusions 123

APPENDIX A – MARKET DATA AND MAJOR BRAND KEY FACTS 125
Summary HIV market data 125
Nucleoside reverse transcriptase inhibitors (NRTI) market data 126
Protease Inhibitor market data 137
Non-nucleoside reverse transcriptase inhibitor (NNRTI) market data 146
Entry Inhibitors (EIs) and others market data 148

BIBLIOGRAPHY 149




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