Functional Foods Market Assessment

  • ID: 3678
  • January 2001
  • Region: United Kingdom
  • Key Note Ltd
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Functional foods are those foods which contain increased levels of nutrients and other beneficial ingredients for specific health effects beyond those to be gained from the nutrients normally contained. They include products such as breakfast cereals and fruit juices which contain enhanced levels of vitamins, minerals and or fibre, cholesterol-lowering margarines and probiotic yoghurts/fermented-milk drinks. Although there may be a lack of consensus regarding the exact size of the functional food and drink market, there is no doubt that the main constituents are well understood and that they are growing at a faster pace than their mainstream counterparts. This fact alone will undoubtedly prompt the major food companies to continue introducing more functional foods, and this has in large part been the reason for Key Note publishing this latest report on a rapidly growing sector of the food industry. Major sources of information used include the Leatherhead Food Research Association's functional foods website, and Information Resources' retail audit data on current sales. Additionally, Key Note has commissioned original research from NOP into consumer habits regarding the consumption READ MORE >

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