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Advertising in China Product Image

Advertising in China

  • Published: November 2010
  • Region: China
  • 37 pages
  • Datamonitor

FEATURED COMPANIES

  • Dahe Media Co., Ltd.
  • Dentsu Inc
  • Publicis Groupe SA
  • MORE

The Advertising in China industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of Advertising in China’s recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of Advertising in China

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by value and/or volume

- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight READ MORE >

EXECUTIVE SUMMARY
MARKET OVERVIEW
Market definition
Research highlights
Market analysis
MARKET VALUE
MARKET SEGMENTATION I
MARKET SEGMENTATION II
FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry
LEADING COMPANIES
Dahe Media Co., Ltd.
Dentsu Inc.
Publicis Groupe SA
MARKET FORECASTS
Market value forecast
MACROECONOMIC INDICATORS
APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer
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LIST OF TABLES
Table 1: China advertising industry value: $ million, 2005–09
Table 2: China advertising industry segmentation I:% share, by value, 2009
Table 3: China advertising industry segmentation II: % share, by value, 2009
Table 4: Dahe Media Co., Ltd.: key facts
Table 5: Dahe Media Co., Ltd.: key financials ($)
Table 6: Dahe Media Co., Ltd.: key financials (CNY)
Table 7: Dahe Media Co., Ltd.: key financial ratios
Table 8: Dentsu Inc.: key facts
Table 9: Dentsu Inc.: key financials ($)
Table 10: Dentsu Inc.: key financials (¥)
Table 11: Dentsu Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials ($)
Table 14: Publicis Groupe SA: key financials (€)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: China advertising industry value forecast: $ million, 2009–14
Table 17: China size of population (million), 2005–09
Table 18: China gdp (constant 2000 prices, $ billion), 2005–09
Table 19: China gdp (current prices, $ billion), 2005–09
Table 20: China inflation, 2005–09
Table 21: China consumer price index (absolute), 2005–09
Table 22: China exchange rate, 2005–09

LIST OF FIGURES
Figure 1: China advertising industry value: $ million, 2005–09
Figure 2: China advertising industry segmentation I:% share, by value, 2009
Figure 3: China advertising industry segmentation II: % share, by value, 2009
Figure 4: Forces driving competition in the advertising industry in China, 2009
Figure 5: Drivers of buyer power in the advertising industry in China, 2009
Figure 6: Drivers of supplier power in the advertising industry in China, 2009
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in China, 2009
Figure 8: Factors influencing the threat of substitutes in the advertising industry in China, 2009
Figure 9: Drivers of degree of rivalry in the advertising industry in China, 2009
Figure 10: Dahe Media Co., Ltd.: revenues & profitability
Figure 11: Dahe Media Co., Ltd.: assets & liabilities
Figure 12: Dentsu Inc.: revenues & profitability
Figure 13: Dentsu Inc.: assets & liabilities
Figure 14: Publicis Groupe SA: revenues & profitability
Figure 15: Publicis Groupe SA: assets & liabilities
Figure 16: China advertising industry value forecast: $ million, 2009–14



- Dahe Media Co., Ltd.
- Dentsu Inc
- Publicis Groupe SA

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