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Italy: Broadband Initiatives and Enhancement of Service and Content Offerings Are Key to Driving Revenue Growth

  • ID: 3687608
  • April 2016
  • Region: Italy
  • 33 pages
  • Pyramid Research, Inc
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Mobile Data Will Be the Primary Growth Driver through 2020 with a CAGR of 6.1%

FEATURED COMPANIES

  • 3 Italia
  • Fastweb
  • Metroweb
  • Sky Italia
  • Vodafone Italy
  • Wind Italy
  • MORE

Summary
The telecommunications market in Italy will generate $26.6bn (€25.3bn) in service revenue in 2016. Telecom service revenue is expected to grow at a CAGR of 2.1% during 2015-2020, driven by growth in mobile data, fixed VoIP, fixed broadband and pay-TV. Mobile data will be the fastest-growing segment, registering a CAGR of 8.1% over 2015-2020, followed by fixed broadband (7.4%). To offset the decline in traditional fixed and mobile voice and messaging services, operators are focusing on increasing broadband penetration and mobile data, which will be driven by increasing adoption of mobile broadband services, paving the way for potential growth areas including M2M and mobile payment services. Going forward, operators should focus on fixed/mobile convergence to retain customers and increase spend per household. Increasing investments by operators on high-speed networks will offer opportunities for network and equipment vendors. Increasing consolidation in the market will further intensify competition, unlocking new revenue streams for operators.

Key Findings
- The overall telecom service revenue in Italy will decline by 6.1% over 2015-2016 to reach $26.6bn (€25.3bn) READ MORE >

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 3 Italia
  • Fastweb
  • Metroweb
  • Sky Italia
  • Vodafone Italy
  • Wind Italy
  • MORE

Executive summary

Market and competitor overview
Regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players

Segment analysis
Mobile services
Fixed services
Pay-TV

Identifying opportunities
Overall market opportunities

List of Tables
Italy telecom market size and growth prospects in a regional context, 2015E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Italy communications market revenue , 2013-2020, US$
Segment revenue CAGRs, 2015-2020, US$
Italy communications market revenue , 2013-2020, €
Segment revenue CAGRs, 2015-2020, €
Segment revenues 2013-2020
Service revenue mix: voice, data & video, 2015, 2020
Service revenue mix: fixed & mobile, 2015, 2020
Service revenue by operator, 2015
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015
Mobile data revenue mix, 2015, 2020
Total mobile ARPS; data percentage of total mobile ARPS, 2013–2020
Mobile market shares by subscriptions, 2013-2020
Mobile subscriptions by technology family, 2013-2020
Fixed-line penetration of population, 2013-2020
Key fixed market indicators, 2015
Fixed voice revenue, 2013-2020
Internet revenue, 2013-2020
Fixed market shares by service, 2015
Fixed access lines by technology, 2015, 2020
Pay-TV subscriptions by technology, 2013-2020
Opportunities in the Italian telecommunications market

List of Figures
Italy telecom market size and growth prospects in a regional context, 2015E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Italy communications market revenue , 2013-2020, US$
Segment revenue CAGRs, 2015-2020, US$
Italy communications market revenue , 2013-2020, €
Segment revenue CAGRs, 2015-2020, €
Segment revenues 2013-2020
Service revenue mix: voice, data & video, 2015, 2020
Service revenue mix: fixed & mobile, 2015, 2020
Service revenue by operator, 2015
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015
Mobile data revenue mix, 2015, 2020
Total mobile ARPS; data percentage of total mobile ARPS, 2013–2020
Mobile market shares by subscriptions, 2013-2020
Mobile subscriptions by technology family, 2013-2020
Fixed-line penetration of population, 2013-2020
Key fixed market indicators, 2015
Fixed voice revenue, 2013-2020
Internet revenue, 2013-2020
Fixed market shares by service, 2015
Fixed access lines by technology, 2015, 2020
Pay-TV subscriptions by technology, 2013-2020
Opportunities in the Italian telecommunications market

Note: Product cover images may vary from those shown
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- Telecom Italia (TIM Italia)
- Vodafone Italy
- Wind Italy
- 3 Italia
- Sky Italia
- Fastweb
- Metroweb

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown

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