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Wireless Audio Market by Product (Soundbar, Speaker, Headphones, Headset), Technology (Bluetooth, Wi-Fi, Sonos, AirPlay), Application (Home Audio, Consumer, Automotive, Commercial) and Geography - Global Forecast to 2022

  • ID: 3714603
  • April 2016
  • Region: Global
  • 154 Pages
  • Markets and Markets
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Market for Wireless Audio is Expected to Reach USD 54.07 Billion by 2022, at a CAGR of 23.2% Between 2016 and 2022

FEATURED COMPANIES

  • Apple Inc.
  • Bose Corporation
  • DEI Holdings, Inc.
  • Sonos, Inc.
  • Sony Corporation
  • Vizio, Inc.
  • MORE

The wireless audio market is expected to reach USD 54.07 billion by 2022, at a CAGR of 23.2% between 2016 and 2022. There is an increasing demand for wireless audio products such as wireless headsets, headphones, speakers, and soundbars because of the growth of the market for smartphones, which are used as a source of entertainment, rise in the adoption of portable devices, high expenditure on R&D for wireless audio technology by OEMs, advancements in technologies, and growing demand for infotainment services.
“Consumer application is expected to grow at a highest CAGR during the forecast period”
The growth of the consumer application is majorly driven by the rapid growth of the markets for smartphones, computers, and tablets. Most of the smartphones, tablets, and computers in the market are equipped with inbuilt Bluetooth and Wi-Fi connectivity; thus, it’s very convenient for the users of smartphones, tablets, and computers to play music using wireless audio products. In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. Breakup of profile of primary participants is given below:
- By Company Type: Tier 1 – 34%, Tier 2 – 40%, and Tier 3 – 26%
- By Designation: C-Level – 32%, Director Level – 28%, and Others – 40%
- By Region: Americas – 40%, Europe – 30%, APAC – 20%, and RoW – 10%
The various key market players profiled in the report are as follows:
- Apple Inc. (U.S.)
- Bose Corporation (U.S.)
- Sonos, Inc. (U.S.)
- DEI Holdings Inc. (U.S.)
- Harman International Industries, Incorporated (U.S.)
- Samsung Electronics Co., Ltd. (South Korea)
- Sennheiser Electronic GmbH & Co. KG (Germany)
- Sony READ MORE >

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple Inc.
  • Bose Corporation
  • DEI Holdings, Inc.
  • Sonos, Inc.
  • Sony Corporation
  • Vizio, Inc.
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Introduction
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.2.1 Growth of the Consumer Electronics Market
2.2.3 Supply-Side Analysis
2.2.3.1 Spectrum Available for the Wireless Audio Transmission
2.2.3.2 Need for the Single Wireless Audio Standard
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Wireless Audio Market Opportunities
4.2 Wireless Audio Market, By Product, 2015
4.3 Geographic Snapshot of the Wireless Audio Market
4.4 Wireless Audio Market, By Consumer Application, 2016-2022 (USD Million)
4.5 Market for Soundbars, By Type, 2016 vs 2020 (USD Million)

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Wireless Audio Market, By Product
5.2.2 Wireless Audio Market, By Technology
5.2.3 Wireless Audio Market, By Application
5.2.4 Wireless Audio Market, By Geography
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increasing Demand for Smartphones as A Source of Entertainment
5.3.1.2 Rise in Adoption of Portable Devices
5.3.1.3 High Expenditure on R&D for Wireless Audio Technology By Oems
5.3.1.4 Advancements in Technologies Such as Bluetooth, Airplay, and Skaa
5.3.1.5 Growing Demand for Infotainment Services
5.3.2 Restraints
5.3.2.1 Issues Related to Operating Frequency Compliance
5.3.2.2 Negative Health Effects on Children and Other User Groups
5.3.3 Opportunities
5.3.3.1 Growth of the Market for Sound Bars in Emerging Regions
5.3.3.2 Increasing Use Wireless Audio Devices in the Hospitality and Leisure Sector
5.3.4 Challenges
5.3.4.1 Delivering High-Quality Audio

6 Industry Analysis
6.1 Introduction
6.2 Value Chain Analysis
6.3 Supply Chain Analysis
6.3.1 Key Influencers
6.4 Industry Trends
6.5 Porter’s Five Forces Analysis
6.5.1 Threat of New Entrants
6.5.2 Threat 0f Substitutes
6.5.3 Bargaining Power of Buyers
6.5.4 Bargaining Power of Suppliers
6.5.5 Degree of Competition

7 Market, By Product
7.1 Introduction
7.2 Headphones
7.3 Headsets
7.4 Speaker Systems
7.5 Soundbars
7.5.1 Active Soundbars
7.5.2 Passive Soundbars
7.6 Others

8 Market, By Technology
8.1 Introduction
8.2 Bluetooth
8.3 Wi-Fi
8.4 Sonos
8.5 Airplay
8.6 Others

9 Market, By Application
9.1 Introduction
9.2 Home Audio
9.3 Commercial
9.4 Consumer
9.4.1 Smartphones
9.4.2 Laptops/Computers
9.4.3 Gaming Consoles
9.5 Automotive
9.6 Others (Security & Defense)

10 Geographic Analysis
10.1 Introduction
10.2 Americas
10.2.1 U.S.
10.2.2 Canada
10.2.3 Mexico
10.2.4 Others
10.3 Europe
10.3.1 U.K.
10.3.2 Germany
10.3.3 France
10.3.4 Others
10.4 Asia-Pacific (APAC)
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 India
10.4.5 Others
10.5 Rest of the World
10.5.1 Middle East
10.5.2 Africa

11 Competitive Landscape
11.1 Overview
11.2 Market Share Analysis
11.3 Competitive Situation and Trends
11.3.1 New Product Launches
11.3.2 Partnerships
11.3.3 Acquisitions

12 Company Profiles
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 Introduction
12.2 Apple Inc.
12.3 Bose Corporation
12.4 Sonos, Inc.
12.5 DEI Holdings, Inc.
12.6 Harman International Industries, Incorporated
12.7 Samsung Electronics Co., Ltd.
12.8 Sennheiser Electronic GmbH & Co. Kg
12.9 Sony Corporation
12.10 Vizio, Inc.
12.11 VOXX International Corporation

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide

List of Tables

Table 1 Rise in Adoption of Portable Devices is the Prominient Driver for the Wireless Audio Market
Table 2 Issues Related to Operating Frequency Compliance Adversely Affect the Growth of the Wireless Audio Market
Table 3 Wireless Audio Manufacturers Can Leverage the Growth Opportunity in Emerging Regions
Table 4 Manufacturers are Facing Challenges in Delivering High-Quality Audio
Table 5 Some of the Prominent Companies in the Wireless Audio Market
Table 6 Wireless Audio Market, By Product, 2013-2022 (USD Million)
Table 7 Wireless Audio Market, By Product, 2013-2022 (Million Units)
Table 8 Market for Headphones, By Technology, 2013-2022 (USD Million)
Table 9 Market for Headphones, By Technology, 2013-2022 (Million Units)
Table 10 Market for Headphones, By Region, 2013-2022 (USD Million)
Table 11 Market for Headphones , By Region, 2013-2022 (Million Units)
Table 12 Market for Headsets, By Technology, 2013-2022 (USD Million)
Table 13 Market for Headsets , By Technology, 2013-2022 (Million Units)
Table 14 Market for Headsets, By Region, 2013-2022 (USD Million)
Table 15 Market for Headset , By Region, 2013-2022 (Million Units)
Table 16 Market for Speaker Systems, By Technology, 2013-2022 (USD Million)
Table 17 Market for Speaker Systems , By Technology, 2013-2022 (Million Units)
Table 18 Market for Speaker Systems, By Region, 2013-2022 (USD Million)
Table 19 Market for Speaker Systems , By Region, 2013-2022 (Million Units)
Table 20 Market for Soundbars, By Type, 2013-2022 (USD Million)
Table 21 Market for Soundbars, By Type, 2013-2022 (Million Units)
Table 22 Market for Soundbars, By Technology, 2013-2022 (USD Million)
Table 23 Market for Soundbars, By Technology, 2013-2022 (Million Units)
Table 24 Market for Active Soundbars, By Technology, 2013-2022 (USD Million)
Table 25 Market for Active Soundbars, By Technology, 2013-2022 (Million Units)
Table 26 Market for Passive Soundbars, By Technology, 2013-2022 (USD Million)
Table 27 Market for Passive Soundbars, By Technology, 2013-2022 (Million Units)
Table 28 Market for Soundbars, By Region, 2013-2022 (USD Million)
Table 29 Market for Soundbars , By Region, 2013-2022 (Million Units)
Table 30 Market for Other Wireless Products, By Technology, 2013-2022 (USD Million)
Table 31 Market for Other Wireless Products , By Technology, 2013-2022 (Million Units)
Table 32 Market for Other Wireless Products, By Region, 2013-2022 (USD Million)
Table 33 Market for Other Wireless Products , By Region, 2013-2022 (Million Units)
Table 34 Wireless Audio Market, By Technology, 2013-2022 (USD Million)
Table 35 Wireless Audio Market, By Technology, 2013-2022 (Million Units)
Table 36 Wireless Audio Market for Bluetooth Technology, By Application, 2013-2022 (USD Million)
Table 37 Wireless Audio Market for Bluetooth Technology, By Application, 2013-2022 (Million Units)
Table 38 Wireless Audio Market for Wi-Fi Technology, By Application, 2013-2022 (USD Million)
Table 39 Wireless Audio Market for Wi-Fi Technology , By Application, 2013-2022 (Million Units)
Table 40 Wireless Audio Market for Sonos Technology, By Application, 2013-2022 (USD Million)
Table 41 Wireless Audio Market for Sonos Technology, By Application, 2013-2022 (Million Units)
Table 42 Wireless Audio Market for Airplay Technology, By Application, 2013-2022 (USD Million)
Table 43 Wireless Audio Market for Airplay Technology, By Application, 2013-2022 (Million Units)
Table 44 Wireless Audio Market for Other Technologies, By Application, 2013-2022 (USD Million)
Table 45 Wireless Audio Market for Other Technologies , By Application, 2013-2022 (Million Units)
Table 46 Wireless Audio Market, By Application, 2013-2022 (USD Million)
Table 47 Wireless Audio Market, By Application, 2013-2022 (Million Units)
Table 48 Wireless Audio Market, By Consumer Application, 2013-2022 (USD Million)
Table 49 Wireless Audio Market, By Consumer Application, 2013-2022 (Million Units)
Table 50 Wireless Audio Market, By Region, 2013-2022 (USD Million)
Table 51 Wireless Audio Market, By Region, 2013-2022 (Million Units)
Table 52 Wireless Audio Market in Americas, By Country, 2013-2022 (USD Million)
Table 53 Wireless Audio Market in Americas, By Country, 2013-2022 (Million Units)
Table 54 Wireless Audio Market in Americas, By Product, 2013-2022 (USD Million)
Table 55 Wireless Audio Market in Americas, By Product, 2013-2022 (Million Units)
Table 56 Wireless Audio Market in Europe, By Country, 2013-2022 (USD Million)
Table 57 Wireless Audio Market in Europe, By Country, 2013-2022 (Million Units)
Table 58 Wireless Audio Market in Europe, By Product, 2013-2022 (USD Million)
Table 59 Wireless Audio Market in Europe, By Product, 2013-2022 (Million Units)
Table 60 Wireless Audio Market in APAC, By Country, 2013-2022 (USD Million)
Table 61 Wireless Audio Market in APAC, By Country, 2013-2022 (Million Units)
Table 62 Wireless Audio Market in APAC, By Product, 2013-2022 (USD Million)
Table 63 Wireless Audio Market in APAC, By Product, 2013-2022 (Million Units)
Table 64 Wireless Audio Market in RoW, By Region, 2013-2022 (USD Million)
Table 65 Wireless Audio Market in RoW, By Region, 2013-2022 (Million Units)
Table 66 Wireless Audio Market in RoW, By Product, 2013-2022 (USD Million)
Table 67 Wireless Audio Market in RoW, By Product, 2013-2022 (Million Units)
Table 68 New Product Launches, 2015-2016
Table 69 Partnerships, 2013-2014
Table 70 Acquisitions, 2014-2015

List of Figures

Figure 1 Market Segmentation
Figure 2 Wireless Audio Market: Research Design
Figure 3 Shipment of Devices Worldwide, 2014-2017 (Billion Units)
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Market for Headsets Expected to Grow at the Highest Rate (2015 vs 2022)
Figure 8 Bluetooth Technology Would Lead the Wireless Audio Market During the Forecast Period
Figure 9 Wireless Audio Market for Consumer Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 10 Americas Accounted for the Largest Market Share in 2015
Figure 11 Wireless Audio Market to Exhibit Lucrative Growth Opportunities During the Forecast Period
Figure 12 Speaker Systems Accounted for the Largest Share of the Wireless Audio Market in 2015
Figure 13 The Wireless Audio Market in India Expected to Grow at the Highest Rate During the Forecast Period
Figure 14 Gaming Application to Exhibit Highest Growth During the Forecast Period
Figure 15 Active Soundbars Expected to Dominate the Wireless Audio Market During the Forecast Period
Figure 16 Rise in the Adoption of Portable Devices is Driving the Wireless Audio Market
Figure 17 Shipment of Smartphones: 2013-2015 (Billion Units)
Figure 18 Major Value is Added During the Manufacturing and Assembly Stage
Figure 19 Supply Chain of the Major Players in the Wireless Audio Market
Figure 20 Key Industry Trends in the Wireless Audio Market
Figure 21 Porter’s Five Forces Analysis (2015)
Figure 22 Porter’s Five Forces Analysis for the Wireless Audio Market, 2015
Figure 23 The Impact of Threat of New Entrants is Medium Since Sound Technical and Industrial Knowledge is Required to Enter the Market
Figure 24 The Impact of Threats of Substitutes is Low Since There is No Direct Substitute for Wireless Audio Products
Figure 25 Bargaining Power of Buyers is High Because of Number of Suppliers and Increasing New Entrants in the Market
Figure 26 Bargaining Power of Suppliers is Medium as More Number of Suppliers are Present in the Market
Figure 27 Degree of Competition is Medium Because Players in the Wireless Audio Market Across the Value Chain are Increasing
Figure 28 Wireless Audio Market, By Product
Figure 29 Headset Market Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Headsets With Bluetooth Dominated the Wireless Audio Market in 2015
Figure 31 Market for Bluetooth Speaker Systems Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 Americas Market Held the Largest Size for Soundbars in 2015
Figure 33 Wireless Audio Market, By Technology
Figure 34 Home Audio Application Held the Largest Market Size for Wireless Audio Devices With Bluetooth in 2015
Figure 35 Home Audio Application Held the Largest Market Size for Wireless Audio Devices With Airplay in 2015
Figure 36 Wireless Audio Market, By Application
Figure 37 Wireless Audio Market, By Consumer Application
Figure 38 Wireless Audio Market in India Expected to Grow at the Highest CAGR During the Forecast Period
Figure 39 Americas: Market Snapshot
Figure 40 Europe: Market Snapshot
Figure 41 Asia-Pacific: Market Snapshot
Figure 42 RoW: Market Snapshot
Figure 43 Companies Adopted New Product Launches as the Key Growth Strategy Over the Last Four Years (2012-2015)
Figure 44 Market Share Analysis: Wireless Audio Market, 2015
Figure 45 Battle for Market Share: New Product Launches Have Been the Key Strategy During 2013-2016
Figure 46 Geographic Revenue Mix of the Top Five Market Players
Figure 47 Apple Inc.: Company Snapshot
Figure 48 Apple Inc.: SWOT Analysis
Figure 49 Bose Corporation: SWOT Analysis
Figure 50 Sonos, Inc.:SWOT Analysis
Figure 51 Harman International Industries, Incorporated: Company Snapshot
Figure 52 Harman International Industries, Inc.: SWOT Analysis
Figure 53 Samsung Electronics Co., Ltd.: Company Snapshot
Figure 54 Sennheiser Electronic GmbH & Co. Kg: Company Snapshot
Figure 55 Sony Corporation: Company Snapshot
Figure 56 Sony Corporation: SWOT Analysis
Figure 57 VOXX International Corporation: Company Snapshot

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple Inc.
  • Bose Corporation
  • DEI Holdings, Inc.
  • Sonos, Inc.
  • Sony Corporation
  • Vizio, Inc.
  • MORE

The market for wireless audio is expected to reach USD 54.07 Billion by 2022, at a CAGR of 23.2% between 2016 and 2022. This market is primarily driven by the growth of the market for smartphones, which are used as a source of entertainment, rise in the adoption of portable devices, high expenditure on R&D for wireless audio technology by OEMs, advancements in technologies, and growing demand for infotainment services.

In 2015, the wireless audio market was dominated by the speaker systems. The main benefit offered by the wireless speaker systems is that there are no wires connecting the speakers to the sound system; hence, there is no need for users to worry about tripping over wires that are connected to the speaker system.

Moreover, wireless headsets and microphones keep the user’s both hands free due to which the user can perform other tasks. The market for headsets is expected to grow at the highest rate during the forecast period. The rising demand for smartphones as a source of entertainment is the major factor that is driving the market for headsets.

The wireless audio market for the home audio application held the largest market size in 2015; however, the wireless audio market for the consumer application is expected to grow at the highest CAGR during the forecast period. The growth of the consumer application is majorly driven by the rapid growth of the markets for smartphones, computers, and tablets. Most of the smartphones, tablets, and computers in the market are equipped with inbuilt Bluetooth and Wi-Fi connectivity; thus, it’s very convenient for the users of smartphones, tablets, and computers to play music using wireless audio products.

The Americas accounted for the largest share, in terms of value as well as volume, of the wireless audio market in 2015. In the Americas region, the U.S is at the forefront of commercializing new technologies. The APAC market is expected to grow at the highest CAGR during the forecast period. APAC being the most populated region in the world the market for consumer electronics including smartphones, tablets, and wireless audio device is increasing rapidly, because most of the countries in this region are developing at a higher growth.

Wireless Audio Market

Issues related to operating frequency compliance, negative health effects on children and other user groups are the key factors that restrain the growth of this market. However, the factors may not have a long-term negative impact on consumers due to the technological improvements. There is an increasing demand for smarter and connected experiences by consumers in the hospitality sector; this might be a better opportunity for the wireless audio market.

One of the leading companies in the wireless audio market is Bose Corporation (U.S.), it manufactures and sells audio systems for the home entertainment, automotive, and professional audio markets. The company possesses strong technological expertise in audio related products that helps it to develop a series of innovative products.

The company continuously launches new products with new advanced technologies that work as a strength to the company. The company designs, develops, and markets sound systems in all the major markets such as the U.S., Europe, Canada, Australia, Asia, the Caribbean, Central America, and South America. The diversified customer base provides a strong brand image and high customer loyalty for the company.

Exteneded Description

There is an increasing demand for wireless audio products such as wireless headsets, headphones, speakers, and soundbars because of the growth of the market for smartphones, which are used as a source of entertainment, rise in the adoption of portable devices, high expenditure on R&D for wireless audio technology by OEMs, advancements in technologies, and growing demand for infotainment services. The wireless audio market is expected to reach USD 54.07 billion by 2022, at a CAGR of 23.2% between 2016 and 2022.

"Consumer application is expected to grow at a highest CAGR during the forecast period"

The growth of the consumer application is majorly driven by the rapid growth of the markets for smartphones, computers, and tablets. Most of the smartphones, tablets, and computers in the market are equipped with inbuilt Bluetooth and Wi-Fi connectivity; thus, it’s very convenient for the users of smartphones, tablets, and computers to play music using wireless audio products.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. Breakup of profile of primary participants is given below:

- By Company Type: Tier 1 - 34%, Tier 2 - 40%, and Tier 3 - 26%
- By Designation: C-Level - 32%, Director Level - 28%, and Others - 40%
- By Region: Americas - 40%, Europe - 30%, APAC - 20%, and RoW - 10%

The various key market players profiled in the report are as follows:

- Apple Inc. (U.S.)
- Bose Corporation (U.S.)
- Sonos, Inc. (U.S.)
- DEI Holdings Inc. (U.S.)
- Harman International Industries, Incorporated (U.S.)
- Samsung Electronics Co., Ltd. (South Korea)
- Sennheiser Electronic GmbH & Co. KG (Germany)
- Sony Corporation (Japan)
- Vizio, Inc. (U.S.)
- Voxx International Corporation (U.S.)

Reasons to Buy This Report:

From an insight perspective, this research report has focused on various levels of analysis-industry analysis (industry trends), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape; emerging and high-growth segments of the wireless audio market; high-growth regions; and market drivers, restraints, and opportunities.

The report provides insights on the following pointers:

- Market Penetration: Comprehensive information on galley equipment offered by the top players in the global wireless audio market

- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the wireless audio market

- Market Development: Comprehensive information about lucrative emerging markets - the report analyzes the markets for wireless audio across regions

- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the global wireless audio market

- Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global wireless audio market

Note: Product cover images may vary from those shown
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- Apple Inc.
- Bose Corporation
- DEI Holdings, Inc.
- Harman International Industries, Incorporated
- Samsung Electronics Co., Ltd.
- Sennheiser Electronic GmbH & Co. Kg
- Sonos, Inc.
- Sony Corporation
- VOXX International Corporation
- Vizio, Inc.

Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown

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