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Asian Animation Industry: Strategies Trends & Opportunities

  • ID: 3736305
  • May 2016
  • Region: Asia
  • 549 pages
  • Digital Vector
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The Most Authoritative Asian Animation Industry Analysis

Much of Asia's animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labour supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China.

The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia. The usual procedure is for pre-production (preparing the script, storyboard, and exposure sheets) to be done in the United States or other headquarter countries, after which, the package is sent to Asia for production (drawing cels, colouring by hand, inking, painting, and camera work).

The work is sent back to the U.S. or other headquarter country for post-production (film editing, colour timing, and sound). Asian animation companies bid fiercely for part of the global business, insisting that it provides employment and skills for young people, brings in needed foreign capital, and adds to the creation or enhancement of domestic animation. Offshore animation has led to the creating and nurturing of a local industry, as an infrastructure is built up, equipment is put into place, and skills are transferred.

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Introduction

Animation in Asian Societies
Establishment of Local Animation Industry
- LOCAL CONTENT PRODUCTIONS
- SUCCESSFUL BUSINESS MODELS
Drivers for Success
Models for Animation financing in Asia
Copyright Chain in Asia
Influence of Foreign Animation Styles
POPULARITY OF FOREIGN ANIMATION
Trends in Animation Production in Asia
- ANIMATION PRODUCTION IN CHINA
- ANIMATION PRODUCTION IN INDIA
- ANIMATION PRODUCTION IN SOUTH KOREA
- ANIMATION PRODUCTION IN PHILIPPINES
- ANIMATION PRODUCTION IN TAIWAN
- ANIMATION PRODUCTION IN VIETNAM
Animation Co-Productions in Asia
- CO-PRODUCTIONS IN JAPAN
- CO-PRODUCTIONS IN CHINA
- CO-PRODUCTIONS IN KOREA
- CO-PRODUCTIONS IN INDIA
- CO-PRODUCTIONS IN TAIWAN
- CO-PRODUCTIONS IN PHILIPPINES
- CO-PRODUCTIONS IN SINGAPORE
- CO-PRODUCTIONS IN MALAYSIA
Collaboration among Asian and Foreign Animation Studios
Controversies Surrounding Foreign Animation
- PHILIPPINES
- SINGAPORE
- KOREA
- MALAYSIA
- INDONESIA
Animation Studios in Asia

India

Current State of the Industry
- KEY TRENDS
- CHALLENGES
Business Models of Animation Studies in India

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- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam

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Note: Product cover images may vary from those shown

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