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Lifestyle and Specialist Magazines Market Assessment Product Image

Lifestyle and Specialist Magazines Market Assessment

  • Published: January 2000
  • Region: United Kingdom
  • Key Note Publications Ltd

Background
There have been enormous changes in the media landscape since the early 1980s (and particularly in the late 1990s), many of which have brought potential threats to the magazine industry. Most newspapers now have multiple sections, with supplements and magazines, many dealing with the kind of lifestyle topics which were previously the province of consumer magazines. On television there has been a rise in available channels as a result of digital and cable access, with an increasing proportion of output being given over to `magazine-style' programmes dealing with topics such as cooking, fashion and home decorating. The Internet, which in future will be responsible for the most dramatic changes affecting all media, is just beginning to grow strongly in the UK, with businesses of all kinds anxious to gain a presence.

Strategic Overview
Within the magazine industry there have also been changes, some of them in response to the encroachment of other media onto traditional magazine territory. There has been a rise in the number of magazines - 350 more magazine titles were listed in British Rate and Data (Brad) in 1998 than in 1997 - but there have also been closures. READ MORE >

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