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Market Research Agencies Market Report

  • ID: 3747
  • January 1999
  • Region: United Kingdom
  • Key Note Ltd
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Market research data falls into two categories: primary and secondary research. Primary research entails the collection of new data, and usually involves investigating the opinions of business people or consumers. Secondary research (or `desk research') consists of previously collated or published data. This report focuses on primary marketing research and, more specifically, on externally commissioned or agency research.

The UK market research business was worth £810m in 1998. The market grew by 8.7% in 1998 and by 90.6% between 1993 and 1998, encouraged by steady and sustained economic growth since 1993, combined with a greater need for analysis of increasingly diverse and segmented markets. International research has been an important driver of growth since 1993, although the high value of sterling is now proving damaging to international business.

In recent years, there has been an increasing trend towards the establishment of research super groups. Largely driven by increasing globalisation, these super groups have the ability to offer fully co-ordinated worldwide research and to invest considerable sums in the development of technology. However, global strategies READ MORE >

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