2016 Automotive Advertising Annual Report
- ID: 3759072
- January 2016
- Region: Global
- 80 pages
- Advanced Interactive Media Group LLC
No-hassle buying, no-hassle selling, no-hassle owning, too
If a car sold today is smart enough to know when something’s wrong with it (onboard computer diagnostics), smart enough to know how far away it is from the nearest gas station or repair shop (GPS), smart enough to know it might need a tow (OnStar) and smart enough to access the Internet (Wifi), how much longer will it be before it can put all that information together to find time in its owner’s calendar and book its own repair shop appointment? Or order its own needed replacement parts? Or track the tipping point at which maintenance costs outweigh its value? Or monitor its trade-in demand?
If it could do all that, why couldn’t it negotiate its own sale? It’s only da- ta, after all. We suspect it takes a whole lot less computer processing than, say, a car that drives itself. And if car drivers are willing to take themselves out of the equation of actually driving, doesn’t it follow that private car sellers and car buyers are willing to take themselves out of the equation of selling and buying?
In growing numbers, consumers are changing their automotive buy behaviors: They’re willing to buy and sell online without ever meeting their counterparts in the transaction. Leave the details, and the detailing, to third parties. Money-back guarantees, no less. Some companies in that category: Carvana, Vroom, Beepi and Shift. (Report covers them in detail.)
Consumers everywhere seem to want pain-free buying and selling experiences. That’s evident by the measures automotive portals are taking to provide. In Sweden, sellers leave the traction to auto auction house KVD; they drop their car off for cleanup and inspec-tion, set the lowest acceptable price, and leave the rest to KVD. KVD’s inspections and are so well regarded, buyers seldom check the car personally. In Germany, Carzada and Karosso have similar no-hassle selling models. In Spain, Vento.tv provides video-chat services be-tween buyers and sellers to build trust and minimize risk.
Take an in-depth look at these automotive advertising trends and many others in the latest CIR Annual Report dedicated to global automotive advertising.
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Page 5. Four companies that hope to disrupt the used car buying process by moving it entirely online.
Page 9. Kelly Blue Book launches a new program to offer targeted incentives based on Big Data.
Page 11. A new Cars.com feature lets car owners sell their used vehicles without a trade-in.
Page 13. TrueCar’s new CEO Chip Perry faces a big challenge in reviving the struggling site.
Page 15. Automotive verticals using social content capture a larger audience than traditional sites.
Page 17. A new vertical search engine is hoping to disrupt the U.K.’s auto buying market.
Page 19. Private owners turn to Swedish online auction house KVD.
Page 20. Car buyers, sellers chat on Vento.TV.
Page 22. Australia’s CarSales expands, eyes China.
Page 23. LatAm Autos has big plans for Latin America.
Page 27. EBay shutters Garage site.
Page 29. Mobilotoservis mechanics make house calls.
Page 30. Service-focused sites start in Germany.
Page 32. Dutch portals add repair service.
Page 34. Online classifieds catch on in Pakistan.
Page 38. Motors.co.uk vows to shake up industry.
Page 40. Brazil’s WebMotors thrives in tough times.
Page 43. L’Argus rescues AutoReflex.
Page 45. Trovocamion keeps on trucking.
Page 47. Spanish sites see heavy-equipment sales rise.
Pages 49-73. Country snapshots
Pages 74-79. Other stories from Classified Intelligence Report.
- Aslanoba Investment
- Audi Motor Gómez
- Axel Springer
- Bloomberg News
- Carsales.com Ltd
- Catcha Group
- Cox Automotive Media Group
- Cox Enterprises
- Delivery Hero
- Desperate Seller
- EBay Motors
- Frontier Digital Ventures
- GEICO Insurance
- GmbH & Co KG
- Grupo Motor Gómez
- Haymarket Automotive Group
- Honest John
- iCar Asia
- Katana Capital
- Kelly Blue Book
- Landmark Communications
- LatAm Autos
- Mitula Group
- Passion Capital
- Peers Hardy Group
- Rocket Internet
- SK Encar
- SemiNuevos y DeMotores
- Shape LLC
- SoLo Autos
- Styria Media Group
- Texas Direct Auto