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American Generations: Who they are. How they live. What they think - 4th ed.
New Strategist Publications, Inc., Jan 2002, Pages: 520
'Especially valuable are American Generations' unique tables and graphs-compilations that otherwise would require the manipulation of data from various sources. Highly recommended.' --choice
'This book serves as an excellent reference for business and industry planners because of the wealth of information provided.' --Journal of Consumer Marketing
American Generations: Who They Are. How They Live. What They Think. compares and contrasts both generations and age groups to help researchers understand the changing dynamics of today's consumers.
The fourth edition of American Generations presents important 2000 census data profiling each generation. The 2000 census found 6 million more people in the U.S. than demographers had estimated, and those extra people are mostly Millennials and Generation Xers. The census counts are shown in American Generations not only by age group, but also by generation. This edition also reveals the racial and ethnic characteristics of age groups and generations based on 2000 census definitions, which allowed people to identify themselves as multiracial for the first time. The multiracial counts by age group and generation are here, as well as New Strategist's proprietary projections of racial and ethnic groups by age to 2010, projections not yet available from the Census Bureau.
American Generations is divided into eleven chapters: The Generations, Attitudes and Behavior, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, and Wealth. Each chapter includes tables and text describing the most important trends, including what to expect in the future. Most of the tables in American Generations are based on data collected by the federal government, in particular the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board. The federal government continues to be the best source of up-to-date, reliable information on the changing characteristics of Americans. The Attitudes and Behavior chapter, which examines what Americans think by age and generation, differs from the other chapters in that most of its data are from the 2000 General Social Survey of the National Opinion Research Center of the University of Chicago. Norc conducts the biennial survey through face-to-face interviews with an independently drawn, representative sample of 1,500 to 3,000 noninstitutionalized English-speaking people aged 18 or older living in the United States. The GSS is one of the best sources of attitudinal data on Americans available today.
While most of the data in American Generations were collected by the government, the tables published in it are not reprints of the government's tabulations, as is the case in many other reference books. The author individually compiled and created each table, with calculations performed to reveal the trends. The text accompanying each table tells a story about the generations, explaining both past and future trends. For researchers' convenience, Americans Generations contains a lengthy table list, following the table of contents. For a more detailed search, there is an index at the back of the book. A list of telephone and Internet addresses also appears at the end of the book, so researchers can access government specialists and web sites. Also included in the back of the book is a bibliography of data sources and a glossary defining the terms commonly used in tables and text.
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