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iBroadcast Media Report: Streaming Audio and Video Market Growth: 1998-2004

  • ID: 37976
  • Report
  • April 2005
  • Region: Global
  • 450 Pages
  • AccuStream iMedia Research
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Total video streams served by site, network, channel, event and bandwidth services segment, and includes a detailed data analysis and listing of streaming audio aggregators and content providers. Report purchase includes a one year (12 issue) subscription to iBroadcast Audience and Applications Report Streaming video accesses grew by 149% in 2001 to over 2.5 billion streams served, and aggregate tuning hours rose over 100% to 100 million hours delivered per month. This 450-page report contains the industry’s most in-depth streaming video data reporting by site, network, channel, event and bandwidth provider going back as far as 1998, and the most extensive forecasting and market analysis of Internet audio available. This report details how consumer appetite for streaming and Interactive broadcast media is growing at triple-digit rates, driven by broadband users and a better narrowband experience, and consolidating around key content and distribution brands. Broadband media consumption jumped 250% in 2001.
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EXECUTIVE SUMMARY
Streaming Media and iBroadcast Market Dynamics
Video
Narrowband
Multimedia File Formats, Types and Growth Rates
Narrowband Video Streams Served Annually
Broadband
Broadband Video Streams Served Annually
Broadband and Narrowband Video Streams Growth Rate Comparison
Total Video Streams Served Annually
Video Stream Growth in Percent by Year
Video Consumption is Up for All Internet Users
Broadband Streams Per Unique User 2000 vs 2001 Comparison (Monthly)
The Top Ten Streaming Video Sites 2001: By Month
2002 and Beyond
Top Ten Sites: Total Video Views
Avg. Video Streams Served By Month
INTRODUCTION
BANDWIDTH PROVISIONING SEGMENT CONSOLIDATED RAPIDLY, AND
NETWORK ARCHITECTURE EVOLVED AT A SIMILAR PACE
Bandwidth Provider Ranking -- Video Streams Delivered 20
Internet Audio
Market Dynamics
Aggregate Average Tuning Hours Per Month
Stream Monetization and Market Value Revenue is Rising
Total Streaming Revenue
Total Stream Based Revenue
Streaming Audio and Video Forecasts: Total Market Value
Streaming Market Dynamics
Video
Narrowband
Multimedia File Formats, Types and Growth Rates
Narrowband Streams 1999-200
Narrowband Video Streams Served Annually
Video Streams Served by Content Category
Broadband
Broadband Streams 2000-200
Broadband Video Streams Served Annually
Video Streams Served By Content Category
Broadband and Narroband Video Stream Growth Rate Comparison
Total Streams Served: Narrowband and Broadband 1999-200
Total Video Streams Served Annually
Video Stream Growth in Percent by Year
Category Analysis
Streaming Content Category Definitions
Film
Total Film Views: 1999 through 200
Narrowband and Broadband Film Views
Total Streaming Film Views
Internet TV
Total Internet TV Views: 1999 through 200
Internet TV Views -- Broadband and Narrowband Comparison
Total Internet TV Streaming Views
News
Total News Views: 1999 through 200
News and Information –Narrowband and Broadband Comparison
Total Streaming News and Information Views
General Entertainment
Total General Entertainment Views: 1999 through 200
General Entertainment -- Narrowband and Broadband Comparison
Total General Entertainment Streams
Sports
Total Sports Views: 1999 through 200
Sports Streams -- Narrowband and Broadband Comparison
Total Sports Streams
Music Videos and Concerts
Total Music Videos and Concerts Views: 1999 through 200
Music Video -- Narrowband and Broadband Comparison
Total Music Video Streams
Combined Category Analysis
Combined Category Analysis 199
Total Streams by Content Category 199
Combined Category Analysis 200
Total Streams by Content Category 200
Combined Category Analysis 200
Total Streams by Content Category 200
Audio
Market Dynamics
Top Streaming Site Aggregate Tuning Hours
Aggregate Average Tuning Hours Per Month
Stream Monetization and Market Value
Accustream iMedia’s Stream Monetization Trac
Total Streaming Advertising Market Value 2001-200
Total Streaming Revenue
Total Stream-Based Revenue
Audio and Video Stream Revenue Comparison 200
CHAPTER ONE
THE TOP STREAMING VIDEO SITES: 1998-200
History and Analysis of the Streaming Video Market from 1998-

The Top Ten Streaming Video Sites 2001: By Month
Top Ten Sites: Total Video Views

Avg. Video Streams Served Per Month
Top Ten Streaming Video Sites--January 200
Top Ten Streaming Video Sites--February 200
Top Ten Streaming Video Sites--March 200
Top Ten Streaming Video Sites--April 200
Top Ten Streaming Video Sites--May

Top Ten Streaming Video Sites--June 200
Top Ten Streaming Video Sites—July and August 200
Top Ten Streaming Video Sites--September 200
Top Ten Streaming Video Sites--October 200
Top Ten Streaming Video Sites--November 200
Streaming Sites, Destinations And Events: 2000 Through 200
Streaming Sites, Destinations, Channels, Networks And Events--
Full Years 2000 Through 200
Streaming Sites, Destinations And Events:

Streaming Sites, Destinations, Channels, Networks And Events—Full Year 2000
Streaming Sites, Destination And Events: 1999
Top Streaming Channels, Networks, Events And Destinations—1999
Top Streaming Video Events: 1998
Top Streaming Video Events 1998
CHAPTER TWO
INTERNET VIDEO CHANNEL VIEWING HISTORIES
AND AUDIENCE ANALYSIS
ADCRITIC.com
AdCritic Video Stream Accesses
Top Twenty Ads Viewed On Adcritic.Com
AMERICA ONE.com
America One Video Stream Accesses
ATOMFILMS.com (ATOM/SHOCKWAVE)
AtomFilms Video Stream Accesses
Atomfilms Viewing Analysis
CNET.com
CNET Streaming Video Accesses
CINEMANOW.com
CinemaNow Video Stream Accesses
CNN.com
CNN.com Video Streams Accessed
ESPN.com
ESPN.com Stream Accesses
THE FEEDROOM.com
The Feed Room Video Stream Accesses
FILM.com
Film.com Stream Accesses
HOLLYWOOD.com
Hollywood.com Stream Accesses
LAUNCH.com
Launch.com Video Stream Accesses
LIKETELEVISION.com
LikeTelevision.com Video Stream Accesses
MOVIEFLIX.com
MovieFlix.com Video Stream Accesses
MSNBC.com
MSNBC.com Video Stream Accesses
MSNBC.com To Pitches More Streaming Ad Packages
Event spikes translate into larger sustained audiences
WWF.com
WWF.com Video Stream Accesses
CHAPTER THREE
STREAMING VIDEO CONTENT CATEGORY ANALYSIS

Streaming Content Category Definitions
Film
Monthly Film Views: 2000 vs. 2001
Total Film Views: 2000 – 2001
Content Category Analysis By Month--Full Calendar Year

Content Category Analysis By Month--Calendar Year 2000
Top Streaming Channels, Networks, Events And Destinations—1999
Internet TV
Internet TV Video Views: 2001 vs

Internet TV Video Views: 2000 – 2001
Content Category Analysis By Month--Full Calendar Year 2001
Content Category Analysis By Month--Calendar Year 2000
Top Streaming Channels, Networks, Events And Destinations—1999
News, Information and Business Finance
News and Information: 2001 vs. 2000 Monthly Comparison

Total News and Information Views: 2000 through 2001
Content Category Analysis By Month--Full Calendar Year 2001
Content Category Analysis By Month--Calendar Year 2000
Top Streaming Channels, Networks, Events And Destinations—1999
General Entertainment

General Entertainment: 2001 vs. 2000 Monthly Comparison
General Entertainment Video Views: 2000 and 2001
Content Category Analysis By Month--Full Calendar Year 2001
Content Category Analysis By Month--Calendar Year

Top Streaming Channels, Networks, Events And Destinations—1999
Sports
Sports Video Views: 2001 vs. 2000 Monthly Comparison
Total Sports Video Views
Top Streaming Channels, Networks, Events And Destinations—1999
Music, Music Videos

Music Video Views: 2001 vs. 2000 Comparison
Content Category Analysis By Month--Full Calendar Year 2001
Content Category Analysis By Month--Calendar Year 2000
Top Streaming Channels, Networks, Events And Destinations—1999
CHAPTER FOUR
VIDEO STREAMS SERVED AND UNIQUE USER ANALYSIS
Broadband and Narrowband Video Stream Growth Rate Comparison
Broadband and Narrowband Streams Per Unique User Comparison
2000/2001 (combined) vs. 2001
Streams Served To Unique Users:

Streams To Unique User Average: 2000 And 2001
Video Streams Per Unique User--June 2001
Narrowband Streams Per Unique User (Monthly)
Streams Served To Unique Users: 2001
Narrowband Streams And Unique User Analysis

Narrowband Streams And Unique User Analysis 2000
Narrowband Streams And Unique User Analysis 1998-1999
Broadband Streams Per Unique User 2000 vs. 2001 Comparison (Monthly)
Broadband Streams Served To Unique Users:

Broadband Streams Served And Unique Users: 2000
CHAPTER FIVE
BANDWIDTH PROVIDER RANKINGS AND SEGMENT ANALYSIS
Bandwidth Provider Ranking – Video Streams Delivered 2001 (“Free”
and estimated “Pay” streams)
Bandwidth Provider Ranking 2001
Video Streams Served: Bandwidth Providers—2001
Williams Communications’ Plans For Ibeam Broadcasting
Intertainer, Microsoft, Speedera, Hollywood Studios, Affordable Bandwidth
And IP Vod
CHAPTER SIX
CROSS-PLATFORM STREAMING BRANDS, ENHANCED TV AND ITV AUDIENCE
USAGE AND ANALYSIS—1999-2001
Cross-Platform Streaming Brands, Channels, Networks And Events—2001
Cross-Platform Programming 2000
Combining ITV/ETV Production Contracts With Advertising
On-Demand Content Category Picks: Streaming Content Searches Online
Are A Proxy For What People Want In Itv Programming
MediaChannel.com
CHAPTER SEVEN
INTERNET AND BROADBAND AUDIO
Aggregate Average Tuning Hours Per month
Top Streaming Site Aggregate Tuning Hours
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And 2001
Internet Audio Experienced A Year Of Growth, Despite Notable Failures
And Market Retreats
Net Radio Operational Analytics
Revenue/Break-Even Pro-Forma
Chaincast Distribution Model To Reduce Streamaudio Bandwidth Costs By
A Factor Of Five
Streamaudio Streams
BEETHOVEN.com
Beethoven.com Aggregate Tuning Hours
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And 2001
LIVE365.com
LIVE365.com
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And

Major League Baseball Gameday Audio
Major League Baseball Average Number of Listeners to Game Day Audio
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And 2001
Radio Free Virgin
Radio Free Virgin
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And 2001
STREAMAUDIO
STREAMAUDIO
StreamAudio Aggregate Tuning Hours
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And 2001
SURFER NETWORK
SurferNetwork
Selected Streaming Audio Channels, Networks And Aggregators: 2000 And 2001
Monetization/Ad Representation And Insertion
Media Rep Firms And Insertion Providers: Inventory Under Management
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Streaming media surged forward in 2001 with video streams rising 149% to 2.5+ billion served, 51% at broadband bit rates.

Internet audio tuning hours also grew by 100+% to 100 million hours per month, based on an in-depth year-end market report published by AccuStream iMedia Research.

It was a strong growth year for broadband video streaming, with an average user accessing seven streams per month compared to slightly over one stream per narrowband counterpart. Combined, average narrowband and broadband streams accessed per average Internet user was up considerably, to 1.45 per month.

Total broadband streaming media usage was driven up by the availability of more broadband content, greater broadband penetration and major events within the news category following September 11th.

Total narrowband and broadband Internet streams are now forecast to grow to almost 9 billion streams by year-end 2004, primarily to PC audiences.

The detailed market and audience data research is contained in AccuStream's annual Interactive Broadcast Media Report: Streaming Audio and Video Market Growth--1998-2004.

Top streaming categories include news and information, music, sports, film-related content and Internet Television. International usage made up about 20% of all streams accessed.

Report segments include a detailed analysis of streams delivered by bandwidth provider, forecasts for streams delivered and revenue generated by subscription and advertising, cross-platform stream-based usage (TV/PC), Internet Audio, streaming categories in entertainment and finance, as well as market share data by site, network, event and channel.

"It's been a year of market consolidation and audience expansion," noted Paul A. Palumbo, Director of Research at AccuStream iMedia.

"The major over-the-air and Internet brands now control the lion's share of streaming media audiences. AOL's broadband platform AOL+ and Real Networks' various subscription and free sites are significant distribution points in streaming media."

"As independent brands with significant streaming audiences have been absorbed by larger players, and the market consolidated 2001 there has been stream and audience growth around a far fewer number of sites."
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