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Streaming Media Market Report: Half Year 2002 Growth Analysis

  • ID: 37977
  • August 2002
  • Region: Global
  • 97 Pages
  • AccuStream iMedia Research
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An extensive comparative analysis of streaming audio and video by site, network, channel, event, aggregator, bandwidth provider and audience for the first six months of 2002.During the first six months of 2002 total video streams served across entertainment, news and finance content categories reached 1.82 billion, according to a new report by AccuStream iMedia Research. The research, available now in AccuStream’s Half Year 2002 Growth Analysis market report, contains extensive historical and current data on how growth by audience segment, site, network, channel and event pushed up total streams accessed by 65% compared to the same period in 2001. Broadband streams accounted for 62.9% of total streams served, paced by AOL’s AOL+ platform and Real Networks’ RealOne subscription service. Narrowband streams grew at a rate of 10%.High-speed users accessed a total of 8.9 video streams per month per unique user, compared to 6.9 video streams in 2001, a 29% increase. “The move to subscription models by major streaming brands like CNN, Cnet, Fox Broadcasting, ABC and others slowed the overall growth of streams by 25%, ” noted Paul A. Palumbo, Research Director at AccuStream. “The guarantee of both licensing and a cut of subscription revenue, however, encouraged READ MORE >

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EXECUTIVE SUMMARY 1
Half Year 2002 Video Streams Grew By 65% To 1.82 Billion Streams 1
Full Year 2002 Video Streams Accessed Now Forecast To Reach 3.7 Billion Streams 1
Total Streams Served: Narrowband And Broadband 1999-2004 2
Broadband Streams Are Now Forecast To Make Up 62.9% Of Total Video Streams Accessed In 2002 2
Narrowband And Broadband Streams Accessed Comparsion 2
Top Categories In 2002 Are News, Film And Music 3
Video Streams by Category – 2002 Half Year 3
Video Views On The Top Ten Streaming Sites Grew By An Average Of 126.9% In 2002 Compared To 2001 4
Video Views On The Top Ten Streaming Sites--2001 Vs. 2002 4
Total Video Streams Served Per Month Averaged 303 Million Streams Per Month In The First Half Of 2002 5
Average Video Streams Served per Month 5
Internet Radio Averaged 83 Million Aggregate Tuning Hours Per Month During The First Half Of 2002 5
Aggregate Internet Radio Tuning Hours 6
Aggregate Tuning Hours Per Month In 2002 Are Lower Than 2001 By 17% During The First Half Of The Year 6
Aggregate Average Tuning Hours per Month 7
History And Analysis Of The Streaming Video Market Segment From 1998-2002 7
1998 7
1999 8
2000 8
2001 9
2002 and Beyond 10
CHAPTER ONE 11
Streaming Video Audience Usage Dynamics – Historical and First Half 2002 Analysis 11
Half Year 2002 Video Streams Grew by 65% to 1.82 Billion Streams 11
Total Half Year Video Streams Served 11
Total Half Year Video Streams Served - Chart 12
Full Year 2002 Video Streams Accessed Now Forecast To Reach 3.7 Billion Streams 12
Total Streams Served: Narrowband And Broadband 1999-2004 13
Total Video Streams Served Annually 13
Broadband Streams Are Now Forecast To Make Up 62.9% Of Total Video Streams Accessed In 2002 13
Narrowband And Broadband Streams Accessed Comparsion 14
Percent Broadband Video Streams Served 14
Narrowband Streams Are Forecast To Grow By 10% In 2002 To 1.37 Billion Streams Accessed 14
Narrowband Streams 1999-2004 (In Mil.) 15
Narrowband Video Streams Served Annually 16
Broadband Streams Growing At 75% In 2002; Made Up 63.7% Of Total Streams Accessed During The First Six Months Of 2002 16
Broadband Streams 2000-2002 (In Mil.) 16
Broadband Video Streams Served Annually 17
Broadband and Narrowband Video Stream Growth Rate Comparison 17
Broadband Users Viewed An Average Of 8.9 Streams Per Month Per Unique User During The First Six Months Of 2002 18
Broadband Streams Per Unique User 18
Broadband Streams Accessed per Unique User – 2000 through First Half 2002 19
Streams Served Per Unique User: Broadband Usage Index First Half 2002 20
Total Streams Accessed Per Unique User Per Month Grew By 69% During The First Half Of 2002 23
Total Streams Served To Unique Site Visitors 23
CHAPTER TWO 25
Streaming Video Audience Usage Analysis By Content Category Type—1999 Through Half Year 2002 25
Streaming Content Category Definitions 25
Film 25
Internet Television 25
News & Information 25
General Entertainment 26
Sports 26
Music 26
News, Music And Film Are The Top Three Streaming Content Categories Over The Past Four Years (1999-2002) 26
Video Streams Served By Content Category 27
Total Video Streams Served and Content Category Comparison 27
All Content Categories Have Grown Substantially In Size Over The Past 4 Years 28
Video Stream Growth by Content Category 28
Top Streaming Categories In 1999 Were Music, Sports And News 29
Video Streams by Category – 1999 Full Year 29
Top Streaming Categories In 2000 Were Music, News And Film 30
Video Streams by Category – 2000 Half Year 30
Top Streaming Categories In 2001 Were Music, News And Film 31
Video Streams by Category – 2001 Half Year 31
Top Categories In 2002 Are News, Film And Music 31
Video Streams by Category – 2002 Half Year 32
Total Half Year Film Streams Grew By 51% In 2002 32
Total Half Year Film-Related Streams Served 32
Total Half Year Film-Related Video Streams Served 32
The Growth In Film Trailers Accessed Online Has Been Dramatic Over The Past Four Years, With Top Films Generating Tens Of Millions Of Accesses 33
Top Streaming Video Movie Trailers 34
Content Category Analysis By Month--Half Year 2002 35
Internet TV Streams Contract During The First Half Of 2002 As Sites Shutter Or Move To Subscription Models 41
Total Half Year Internet TV Streams Served 41
Total Half Year Internet TV Streams Served Comparison 42
Internet Television 43
News And Information Streams Grew By 122% In The First Half Of 2002 Compared To First Half 2001 47
Total Half Year News And Information Streams Served 47
Total Half Year News And Information Streams Served Comparisons 48
News, Information, Business And Finance 49
General Entertainment Streams Grew By 88% During The First Half Of 2002, Driven Primarily Cable TV Brands Offering Video On Their Web Sites 54
Total Half Year General Entertainment Streams Served 54
Total Half Year General Entertainment Streams Served Comparison 55
General Entertainment 56
Sports Streams Grew By 81.6% During The First Half Of 2002 Compared To 2001 61
Total Half Year Sports Streams Served 61
Total Half Year Sports Streams Served Comparison 62
Sports 63
Music Video Streams Grew By 51.3% During The First Half Of 2002; Music Video Streams Were Accessed 359.3 Million Times During The First Half Of 2002 68
Total Half Year Music Video Streams Served 68
Total Half Year Music Video Streams Served Comparison 69
Music Videos, Concerts and Events 70
CHAPTER THREE 74
Analysis Of The Top Ten Streaming Video Sites By Month—January Through June—2001 And 2002 74
Video Views On The Top Ten Streaming Sites Grew By An Average Of 126.9% In 2002 Compared To 2001 74
Video Views On The Top Ten Streaming Sites--2001 Vs. 2002 74
Total Half Year Video Streams Served 75
Video Views On The Top Ten Sites Have Continued To Grow Into The Summer Months Of 2002 75
The Top Ten Sites Total Views – 2001 and 2002 76
Top Ten Sites: Total Video Views 76
Total Video Streams Served Per Month Averaged 303 Million Streams Per Month In The First Half Of 2002 77
Avg. Video Streams Served Per Month 77
The Top Ten Streaming Video Sites Exhibit Both Brand And Content Category Diversity 77
Top Ten Streaming Video Sites And Destinations 79
Top Ten Streaming Video Sites, Networks, Channels And Destinations 80
The Top Ten Streaming Video Sites And Networks 81
Top Ten Stream Video Sites, Destinations And Networks 82
The Top Twenty Streaming Video Sites And Destinations 83
The Top Ten Streaming Video Sites During The First Half Of 2001 Was Represented By Independent And Major Media Content Brands 84
Top Ten Streaming Video Sites--January 2001 84
Top Ten Streaming Video Sites--February 2001 85
Top Ten Streaming Video Sites--March 2001 86
Top Ten Streaming Video Sites--April 2001 87
Top Ten Streaming Video Sites--May 2001 88
Top Ten Streaming Video Sites--June 2001 89
CHAPTER FOUR 90
Analysis Of The Top Streaming Internet Audio Sites, Destinations, Aggregators And Channels: First Half 2002 90
Internet Radio Averaged 83 Million Aggregate Tuning Hours Per Month During The First Half Of 2002 90
Aggregate Internet Radio Tuning Hours 90
Aggregate Tuning Hours – First Half 2002 91
Aggregate Internet Radio Tuning Hours – Percent Change by Month 91
Aggregate Tuning Hours Per Month In 2002 Are Lower Than 2001 By 17% Durning The First Half Of The Year 92
Aggregate Average Tuning Hours per Month 92
Clear Channel Tuning Hour Growth Indicates How Quickly Offline Broadcast Brands And Capture Audience Share 92
Clear Channel Worldwide: Tuning Hour Growth--First Half 2002 93
Clear Channel Worldwide: Tuning Hour Growth--First Half 2002 93
Clear Channel Worldwide: Aggregate Tuning Hour Growth--First Half 2002 94
Live365 Averaged 7.8 Million Aggregate Tuning Hours Per Month During The First Half Of 2002 94
Live365: Tuning Hour Growth--First Half 2002 94
Live365: Aggregate Tuning Hours--First Half 2002 95
Radio Free Virgin Establishing A National And International Internet Radio Brand 95
Radio Free Virgin: Tuning Hour Growth--First Half 2002 95
Virgin Radio – Tuning Hour Growth in 2002 96
Internet Radio Site, Network, Channel And Aggregator Tuning Hour Ratings—Half Year 2002 97
Content Category Analysis By Month—Half Year 2002 97

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Top line results from Streaming Media Market Report: Half Year 2002 Growth Analysis, the latest market study by AccuStream iMedia Research shows that:

-Online audiences during the first six months of 2002 accessed a total of 1.822 billion video streams across film, Internet TV, news, information, finance, general entertainment, sports and music content categories, 65% higher than the first half of calendar year 2001
-Growth has been substantial, but less than the 81.1% rate of growth originally forecast at the beginning of 2002, based on then current usage trends
-Slower growth is due primarily to the move of major content and streaming brands like CNN.com, CNET and others to subscription models, and a more measured approach to stream growth by management to keep expenses in check
-Based on current run rate projections, total video streams accessed in 2002 are forecast to reach 3.7 billion streams
-Based on a run rate analysis of the first six months of streaming in 2002, broadband video streams are now forecast to make up 62.9% of the 3.7 billion streams accessed during the year
-The comparable figure in 2001 was 51.7%
-The comparable figure in 2000 was 38.9%

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