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Streaming Media History and Market Forecasts: 1998 - 2005

Description:
The most comprehensive data analysis of the streaming media industry ever published by AccuStream iMedia Research. Audience usage analysis by site, network, channel, aggregator, event and program.The report details the growth experienced by major and indendent streaming media brands, who their audiences are, the average bit rate of streams served, the growth of broadband streams, content category analysis by segment and much more.Streaming media is now a mainstream media format accessed by millions of people everyday. This report shows you where, when and how audiences are forming new brand loyalties that every broadcaster, cable network, online-only streaming site, VC investors, technology solutions providers and advertisers will need to know to position themselves for emerging business opportunities.The past five years have witnessed explosive growth in streaming media. This report contains the entire AccuStream iMedia Research database of streaming media usage going back to 1998, with forecasts extended out to 2005. Video streams served by content category, bit rate, aggregator, channel site and network and listed in detail, with analysis and perspective.
 
Contents:
EXECUTIVE SUMMARY 1
Streaming Video Streams Served by Content Category: 1999-2005 1
Historical Video Streaming Video Content Category Comparison: 1999-2005 1
Growth Rates for Almost all Content Categories Forecast at Double-Digit Rates Through 2005 2
Streaming Video Content Category Growth Rates: 1999-2005 2
Streaming Video Content Category Growth Rates Comparisons by Year: 2000-2005 3
Video Use is Still Growing at Double-Digit Rates, but Along a Declining Trend Line 3
Percent Change in Video Stream Growth: 1999-2005 4
Broadband Streams Per Unique User Per Month Declined Slightly in 2002 4
Broadband Streams to Unique Users: 2000 - 2002 5
Broadband Streams to Unique Users: 2000 – 2002 (Graph) 5
Internet Radio is a High Growth Content Segment, but the Large Number of Independent Operators and Moves Toward Subscription Services Subject the Segment to Chaotic Changes in Tuning Hours 5
Historical and Forecast Growth in Aggregate Tuning Hours (ATH) 7
Aggregate Average Tuning Hours Per Month 7
CHAPTER ONE 8
Market Dynamics and Key Historical Analysis Points for Streaming Video and the Market’s Development 1998-2002 and Beyond 8
The Year in Streaming 1998 8
Top Interactive Video Events 1998 9
The Year in Streaming 1999 10
Top Interactive Video Events 1999 11
Top Streaming Channels, Networks, Events and Destinations--1999 17
The Year in Streaming 2000 28
Top Interactive Video Events 2000 29
Event Video Stream Comparison 31
Streaming Sites, Destinations, Channels, Networks and Events--Full Year 2000 32
The Year in Streaming 2001 67
Streaming Video Content Category Comparison: Full Year 2001 68
The Year in Streaming 2002 68
Total Video Streams Served: 2002 vs. 2001 68
2003 and Beyond 69
Streaming Video Sites, Networks and Channels: Usage and Ratings Data for 2001 and 2002 71
CHAPTER TWO 141
Total Historical Streaming Video Usage and Forecasts: 1999 Through 2005 141
Total Video Streams Served: Narrowband and Broadband 1999-2005 141
Total Video Streams Served Annually 142
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 143
Video Use is Still Growing at Double-Digit Rates, but Along a Declining Trend Line 144
Percent Change in Video Stream Growth: 1999 - 2005 144
Narrowband Streams are Forecast to Grow at Low Single-Digit Rates for 2003 and 2005, Before Beginning to Decline in 2005 144
Narrowband Streams 1999-2005 (in Mil.) 145
Narrowband Video Streams Served Annually 145
Video Streams Served by Content Category 146
Broadband Streams Will Continue to Grow at Double-Digit Rates Through 2005 148
Broadband Streams 2000-2005 (in Mil.) 148
Broadband Video Streams Served Annually 148
Video Streams Served by Content Category 149
Combined Historical and Forecast Streaming Video Usage 150
Broadband Video Streams Surpassed Narrowband Streams in 2001, and 2002 Continued that Trend 151
Broadband and Narrowband Video Stream Growth Rate Comparison 151
Analysis of Individual Streaming Video Content Categories 151
Film 151
Total Film Views: 1999 Through 2005 152
Total Streaming Video Film Views 152
Narrowband and Broadband Film Views 153
Internet TV 153
Total Internet TV Views: 1999 - 2005 154
Total Internet TV Views 154
Internet TV Views -- Broadband and Narrowband Comparison 155
News and Information 155
News and Information 156
Total Streaming News and Information Views 156
News and Information – Narrowband and Broadband Comparison 157
General Entertainment 157
General Entertainment 157
Total General Entertainment Streams 158
General Entertainment – Narrowband and Broadband Comparison 158
Sports 158
Sports Streaming Video 159
Total Sports Streams 160
Sports – Narrowband and Broadband Comparison 160
Music 160
Music Video Streams 161
Total Music Streams 161
Music – Narrowband and Broadband Comparison 162
CHAPTER THREE 163
Analysis of Historical and Forecast Streaming Video Growth by Content Category 163
Content Segment Overview: 1999 – 2005 163
Streaming Video Streams Served by Content Category: 1999-2005 164
Historical Streaming Video Content Category Comparison: 1999-2005 164
Growth Rates for Almost all Content Categories Forecast at Double-Digit Rates through 2005 165
Streaming Video Content Category Growth Rates: 1999-2005 165
Streaming Video Content Category Growth Rate Comparison: 2000-2005 166
Analysis of Content Categories by Year: 1999 – 2005 166
Content Category Year 1999 166
Streams by Content Category: 1999 166
Total Streams by Content Category 167
Streaming Video Content Category Comparison: 1999 167
Content Category Year 2000 168
Streams by Content Category: 2000 168
Total Streams by Content Category 168
Streaming Video Content Category Comparison: 2000 169
Content Category Year 2001 169
Streams by Content Category: 2001 169
Total Streams by Content Category 170
Streaming Video Content Category Comparison: 2001 170
Content Category Year 2002 171
Streams by Content Category: 2002 171
Total Streams by Content Category 171
Streaming Video Content Category Comparison: 2002 172
Content Category Year 2003 172
Streams by Content Category: 2003 172
Total Streams by Content Category 173
Streaming Video Content Category Comparison: 2003 173
Content Category Year 2004 174
Streams by Content Category: 2004 174
Total Streams by Content Category 174
Streaming Video Content Category Comparison: 2004 175
Content Category Year 2005 175
Streams by Content Category: 2005 175
Total Streams by Content Category: 2005 176
Streaming Video Content Category Comparison: 2005 176
CHAPTER FOUR 177
Complete Content Category Listings by Month: 1999 Through 2002 177
Streaming Video Content Category Definitions 177
Film 177
Internet Television 177
News and Information 177
General Entertainment 178
Sports 178
Music 178
Analysis of Streaming Video Growth: 2001 vs. 2002 178
Content Category Streaming Video Growth Comparison: 2001 vs. 2002 180
Total Video Streams Served: 2002vs. 2001 180
Content Category Analysis by Month--Total Calendar Year 2002 181
Content Category Analysis by Month--Full Calendar Year 2001 233
Top Streaming Channels, Networks, Events and Destinations--1999 321
CHAPTER FIVE 328
Total Streams Served to Unique User Analysis: 1998 Through 2002 328
Streams to Unique Users: 1998/1999 - 2002 328
Streams to Unique Users: 1998/1999 – 2002 (Graph) 329
Broadband Streams Per Unique User Per Month Declined Slightly in 2002 329
Broadband Streams to Unique Users: 2000 - 2002 330
Broadband Streams to Unique Users: 2000 – 2002 (Graph) 330
Total Broadband and Narrowband Streams Served Per Unique User: 2002 331
Total Broadband and Narrowband Streams Served Per Unique User: 2001 338
Broadband Streams Served to Unique Users: 2001 344
Totals Broadband and Narrowband Streams Served to Unique User Analysis 2000 346
Broadband Streams Served and Unique Users: 2000 355
Narrowband Streams and Unique User Analysis 1998-1999 357
CHAPTER SIX 358
Internet and Broadband Radio 358
Historical and Forecast Growth in Aggregate Tuning Hours (ATH) 360
Aggressive Pricing and P2P Applications Help to Bring the Internet Radio Distribution Model more into Balance in 2002 361
Internet Radio: Bandwidth Services Analysis and Market Size 362
Selected Streaming Audio Channels, Networks and Aggregators: 2000 362
Internet Radio 2001 and 2002: Complete Audience Data Listings and Ratings by Site, Channel and Aggregator 366
Channel and Aggregator Market Positioning Analysis 366
Analysis of Clear Channel Worldwide Usage Trends 366
Clear Channel Worldwide: Growth in Aggregate Tuning Hours (ATH) 367
Analysis of Live 365.com Usage Trends 367
Live 365.com: Growth in Aggregate Tuning Hours (ATH) 368
Analysis of Musicmatch.com Usage Trends 368
Musicmatch.com: Growth in Aggregate Tuning Hours (ATH) 369
Analysis of Radioio Usage Trends 369
Radioio: Growth in Aggregate Tuning Hours (ATH) 370
Analysis of Shoutcast Usage Trends 370
Shoutcast Platform: Growth in Aggregate Tuning Hours (ATH) 371
Internet Radio Master Database of Aggregate Tuning Hours: 2001 and 2002 370
 
Contents:
High speed Internet is radically altering the viewing patterns of streaming media users online. In 2002, each unique user to a site with video content offered at broadband rates consumed, on average, 17 minutes worth of streaming video content.

Unlike streaming video, Internet radio is dominated by brands, aggregators and networks that are native to the medium, and have managed to grow aggregate tuning hours dramatically on a historical basis by offering listeners a variety of customization and personalization features that distinguish the medium from any other.

In addition, the so-called “office daypart” is a significant driver in overall usage.


Streaming media will continue to register double-digit growth gains on the both the audio and video sides through 2005 according to market forecasts published by AccuStream iMedia Research.

Video streams are on course to top almost 6 billion accessed in 2003, while aggregate tuning hours for Internet radio should reach about 140 million aggregate tuning hours per month across all aggregator and network sites by year-end.

On the video side, music, news and film are forecast to grow at the highest percentage rates year-over-year through 2005.

Sports programming--currently forecast to drop to single digit growth in 2005--remains a wild card because many leagues and brands are moving behind subscription services targeting broadband PC audiences.

While pay streams are now catching up to free or ad supported streams across all content categories, a recovering ad market could tip that two-year trend back toward more sponsored, ad-supported or distributor subsidized content.

“This is the most comprehensive streaming media report ever published by AccuStream Research,” stated research director Paul A. Palumbo.

“This report has it all. It contains thousands of data points by channel, network, program, event and channel going back to 1998, and we build forecasts based on detailed historical usage patterns, broadband streaming media consumption rates, the adoption of subscription services and audience behaviors inside pay environments.”

Major media brands will move more quickly to exploit their video franchises online (studios, cable TV networks, broadcasters along with their broadband PC and streaming beyond the PC distribution partners).

And, while major brands will continue to dominate key categories of streaming media ratings, along with major online-only brands such as Yahoo, Real Networks and AOL Broadband, there is a developing opportunity for new and independent producers with good programming ideas.

The size of the streaming media audience has grown so rapidly over the past three years that “hit” programs can and do jump into the top ranks of streaming sites on a monthly basis. More hits will encourage more innovative investment.
 
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