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Streaming Media Growth and Market Analysis: 2002 vs. 2001

  • ID: 37981
  • January 2003
  • Region: Global
  • 285 Pages
  • AccuStream iMedia Research
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A comprehensive audio and video streaming media audience and usage analysis of full year 2002 compared to 2001. Full data and audience usage analysis by site, network, channel, aggregator, subscription services. For video streaming, broadband streams served, narrowband streams served and a complete content category analysis including movies, sports, news, finance and information, Internet TV, general entertainment and music is included.Total streams served increased by 52.3% in 2002, to 3.9 billion streams News and information was the most active content segment, with over 1 billion streams served Music videos was the second most popular content category, with 883.2 million streams served However, in terms of growth, music videos and music related streaming video grew by 85.5% in 2002 compared to 2001, the highest of any content segment Total broadband streams served in 2002 are estimated at 2.46 billion video streams, or 62.5% of total streams served The comparable figure in 2001 was 1.33 billion video streams served, making up about 51.7% of the total market Sites with primarily broadband content (defined as 100 Kbps encoded streams and above) and traffic delivered approximately 6.89 streams to each unique user per month in 2002 Internet radio averaged 94 million aggregate tuning hours per month in 2002, down by about 6% compared to 2001 There continues to be some fluctuation in growth patterns for Internet radio, and while the slope is generally positive, streaming radio sites and networks continue exit the market or shutter operations completely

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EXECUTIVE SUMMARY 1
Analysis of Streaming Video Growth: 2001 vs. 2002 1
Total Video Streams Served 2002 vs. 2001 1
Content Category Streaming Video Growth Comparison: 2001 vs. 2002 2
Streaming Video Content Category Comparison: Full Year 2002 2
Analysis of Broadband and Narrowband Streaming Video Growth In 2002 and 2001 3
Broadband Streams to Unique Users/Month: Averages 2002 vs. 2001 4
Top Ten Streaming Video Sites and Networks: Content and Brand Comparative Analysis 2001 and 2002 4
A New Wrinkle to the Major Media Market Share Dynamic 4
Total Streaming Video Accesses – The Top Ten Sites: A 2001 and 2002 Comparison 5
Analysis of Internet Radio Growth in 2002 5
Analysis of Internet Radio Growth: 2000 Through 2002 6
Aggregate Average Tuning Hours per Month 6
The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours by Month Full Year 2002 7
Top Ten Streaming Internet Radio Sites and Aggregators: December 2002 8
CHAPTER ONE 9
Analysis of Content Category Growth and Usage Patterns: 2001 vs. 2002 9
Streaming Video Content Category Definitions 9
Analysis of Streaming Video Growth: 2001 vs. 2002 10
Content Category Streaming Video Growth Comparison: 2001 vs. 2002 12
Total Video Streams Served: 2002 vs. 2001 12
Analysis of Streaming Video Content Category Market Share: 2002 vs. 2001 13
Content Category Comparison: 2002 14
Content Category Comparison: 2001 14
Streaming Video Content Category Growth Comparison: 2002 vs. 2001 15
Streaming Video Content Category Comparison: Full Year 2002 16
Streaming Video Content Category Comparison: Full Year 2001 17
Analysis of Broadband and Narrowband Streaming Video Growth In 2002 and 2001 18
Growth In Broadband and Narrowband Streams: 2002 vs. 2001 19
Broadvand vs. Narrowband Streams: 2002 vs. 2001 19
Analysis of Film and Film-Related Streaming Video Content: 2002 vs. 2001 21
Total Film-Related Views: 2002 and 2001 20
Film and Film-Related Video View Comparison 21
Analysis of Internet TV Streaming Video Content: 2002 vs. 2001 21
Total Internet TV Views: 2002 vs. 2001 22
Internet TV Content Category Comparison: 2001 vs. 2002 23
Analysis of News and Information Streaming Video Content: 2002 vs. 2001 24
Total News and Information Video Views: 2002 vs. 2001 24
News and Information Content Category Comparison: 2001 vs. 2002 25
Analysis of General Entertainment Streaming Video Content: 2002 vs. 2001 25
Total General Entertainment Video Views: 2002 vs. 2001 26
General Entertainment Content Category Comparison: 2001 vs. 2002 26
Analysis of Sports Streaming Video Content: 2002 vs. 2001 27
Total Sports Streaming Video Views: 2002 vs. 2001 27
Sports Content Category Comparison: 2001 vs. 2002 28
Analysis of Music Streaming Video Content: 2002 vs. 2001 28
Total Music Streaming Video Views: 2002 vs. 2001 29
CHAPTER TWO 30
Broadband Video Streams Served to Unique User Analysis: 2002 vs. 2001 30
Broadband Streams to Unique Users/Month: Averages 2002 vs. 2001 30
Broadband and Total Streams Served Per Unique User Comparison: 2002 30
Broadband and Total Streams Served Per Unique User Comparison: 2001 31
Broadband Streams Served to Unique Users: 2002 32
The Feedroom Grew Its Broadband Stream to Unique User Ratio by 31% In 2002 35
The Feedroom: Broadband Streams to Unique User Comparison: 2002 vs. 2001 36
Broadband Streams Served to Unique Users: 2001 37
Total Streams Served per Unique User/Month, 2002 vs. 2001 39
Total Broadband and Narrowband Streams Served to Unique User Analysis: 2002 vs. 2001 39
Total Broadband and Narrowband Streams Served per Unique User: 2002 40
Total Broadband and Narrowband Streams Served Per Unique User: 2001 48
CHAPTER THREE 54
The Top Ten Streaming Video Sites 2001 and 2002: A Comparative Analysis 54
Market Analysis of the Streaming Year 2001 54
Market Analysis of the Streaming Year 2002 55
Top Ten Streaming Video Sites and Networks: Content and Brand Comparative
Analysis 2001 and 2002 55
A New Wrinkle to the Major Media Market Share Dynamic 56
Growing Subscription Streams and Ad-Supported Streams Point to a Maturing and More
Sophisticated Audience 56
Total Streams Served by the Top Ten Streaming Video Sites 2001: by Month 58
Total Streaming Video Content Accesses: The Top Ten Sites and Networks 2001 58
Total Streams Served by the Top Ten Streaming Video Sites 2002: by Month 59
Total Streaming Video Content Accesses: The Top Ten Sites and Networks 2002 59
Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison 60
Top Ten Streaming Video Sites and Networks: 2001 61
Top Ten Streaming Video Sites--January 2001 61
Top Ten Streaming Video Sites--February 2001 61
Top Ten Streaming Video Sites--March 2001 62
Top Ten Streaming Video Sites--April 2001 63
Top Ten Streaming Video Sites--May 2001 63
Top Ten Streaming Video Sites--June 2001 64
Top Ten Streaming Video Sites--July and August 65
Top Ten Streaming Video Sites--September 2001 65
Top Ten Streaming Video Sites--October 2001 66
Top Ten Streaming Video Sites--November 2001 67
The Top Ten Streaming Video Sites 67
The Top Ten Streaming Video Sites: 2002 69
Top Ten Streaming Video Sites and Destinations 69
Top Ten Streaming Video Sites, Networks, Channels and Destinations 70
The Top Ten Streaming Video Sites and Networks 71
Top Ten Stream Video Sites, Destinations and Networks 71
The Top Ten Streaming Video Sites and Destinations 72
The Top Ten Streaming Video Sites 73
The Top Twenty Streaming Video Sites 74
September and October Top Ten Streaming Video Channels 75
Top Ten Streaming Video Sites: November and December 2002 76
CHAPTER FOUR 78
Streaming Video Content Category Market Share Comparison: 2002 by Month 78
Content Category Analysis by Month--Total Calendar Year 2002 78
CHAPTER FIVE 134
Streaming Video Content Category Market Share Comparison: 2001 by Month 134
Content Category Analysis by Month--Full Calendar Year 2001 134
CHAPTER SIX
186
Complete Streaming Video Listings and Ratings: 2001 and 2002 Audience Profile Database 186
CHAPTER SEVEN 256
The Top Ten Streaming Internet Radio Sites and Aggregators 2001 and 2002: A Comparative Analysis 256
Market Analysis of Internet Radio (Primarily Music) Programming: 2002 256
Aggregate Average Tuning Hours per Month 258
The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours by Month Full Year 2002 258
AOL is a Successful Internet Radio Presence Because it is Both a Programmer, and a Platform Interface 259
Live 365.com takes a Pragmatic Approach to Tuning Hour Growth and Revenue Generation in 2003 259
Live 365.com Aggregate Tuning Hour Growth: 2002 260
The Top Fifteen Internet Radio Destinations 261
October 2001 261
The Top Fifteen Internet Radio Destinations 262
November 2001 262
Ranked by ATH 263
Top Streaming Audio Sites, Destinations and Aggregators 264
January and February 2002 264
March 2002 265
April 2002 266
May 2002 267
The Top Fifteen Streaming Audio Sites, Destinations and Aggregators 268
June 2002 268
The Top Ten Streaming Audio Channels, Networks, Sites and Aggregators 269
July 2002 269
The Top Ten Streaming Audio Sites 270
August 2002 270
Top Ten Internet Radio Aggregators, Networks and Channels: 271
September and October 2002 271
The Top Ten Internet Sites and Aggregators Log 140.7 Million Tuning Hours In November and December ’02 272
Top Ten Streaming Internet Radio Sites and Aggregators: November and December 2002 273
CHAPTER EIGHT 275
Internet Radio 2001 and 2002: Complete Audience Data Listings and Ratings by Site, Channel and Aggregator 275
Channel and Aggregator Market Positioning Analysis 275
Analysis of Clear Channel Worldwide Usage Trends 275
Clear Channel Worldwide, Growth in Aggregate Tuning Hours (ATH) 276
Analysis of Live 365.com Usage Trends 276
Live365.com, Growth in Aggregate Tuning Hours (ATH) 277
Analysis of Musicmatch.com Usage Trends 277
Musicmatch.com, Growth in Aggregate Tuning Hours (ATH) 278
Analysis of Radioio Usage Trends 278
Radioio, Growth in Aggregate Tuning Hours (ATH) 279
Analysis of Shoutcast Usage Trends 279
Shoutcast Platform, Growth in Aggregate Tuning Hours (ATH) 280
Internet Radio Master Database of Aggregate Tuning Hours: 2001 and 2002 281

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Streaming media registered double-digit growth in 2002, with total video streams up by 52.3% to over 3.9 billion streams. A full 62.5% of those streams were served at broadband rates, according to an annual market study published by AccuStream iMedia Research.

The report, Streaming Media Growth Analysis and Market Dynamics: 2002 vs. 2001 is an in-depth comparative analysis of the past two years in streaming audio and video, with extensive data by audience type, bit rate, site, network, channel, aggregator and contains 300 pages of market research.

Broadband video streams grew at an annual rate of 84% in 2002, and narrowband streams at 18%, compared to 2001.

Across all sites with video content available, the total number of streams served per unique user per month rose 25% in 2002 to 1.53.

The number of broadband streams served per unique user per month averaged 6.89, with an average length of view of over 2 _ minutes per file accessed. That’s a total of 17 minutes worth of video viewing per unique broadband user per month.

“Broadband users at work and at home are now driving the streaming media industry,” according to AccuStream’s director of research Paul A. Palumbo.

“We’ve been surprised at the adoption rate of streaming video by broadband users, and the fact that narrowband streams continued double-digit growth in 2002.”

“Another factor is availability of quality content at broadband rates from brands like AOL to Real Networks, sports leagues, movie and music sites, and the total number of files increased substantially in 2002.”

Volatility in the Internet radio segment led to a slight contraction of aggregate tuning hours on a monthly basis to 85 million hours.

That segment is populated a few cross-platform media brands such as Clear Channel Worldwide, but is primarily driven by independent operators who have weathered the market shakeout, but not aggressively attempted to grow tuning hours while a revenue base—whether advertising or subscription—remains nascent.

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