Online Home Furnishing Sales in the US - Industry Research Report

New look: Increased consumer spending will drive business for online home furnishing sellers

Over the past decade, online home furnishing sellers have grown at a rapid rate. During the period, the industry benefited from increasing per capita disposable income, consumer spending and the percentage of business conducted online. Improving disposable income enabled consumers to increase spending on discretionary items such as towels, linens and other home furnishings. As the number of mobile internet connections continues to rise while leisure time becomes more limited, online shopping's convenience and efficiency will encourage consumers to choose online retailers over brick-and-mortar locations. Additionally, the industry benefited from COVID-19 due to the temporary closure of brick-and-mortar stores and an increasing percentage of business conducted online. This is why industry revenue grew at a CAGR of 12.0% to $15.4 billion over the past five years, including 4.4% growth in 2023.

This industry retails a range of home furnishing goods, such as curtains, draperies, blinds, shades and decorative accessories, via the internet. Merchandise is purchased from domestic, or in some cases international, manufacturers and wholesalers and is then sold to the public online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.