Turf Growing in Australia - Industry Market Research Report

Greener on the other side: Revenue growth stunted by thriving viability of artificial turf

The Turf Growing industry is expected to perform moderately well over the five years through 2022-23. Due to the effects of the COVID-19 pandemic and a mixed domestic economy, residential building construction activity has declined while industry prices have risen. Consequently, consumer demand for new instant turf has increased at a variable rate. Further, increasing high-density living has played a role in limiting the industry's performance, despite some growth in institutional building construction. Overall, revenue is projected to increase at an annualised 1.4% over the five years through 2022-23, to $283.8 million. This includes an anticipated fall of 5.2% in the current year, as dwelling commencements fall, and real household incomes decline.

Industry firms primarily grow turf for transplanting into landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, government and public service, sport venues, revegetation contractors, and plant hire and garden service providers then install the turf.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.