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The DTC Marketing Outlook: New Challenges And Opportunities In Consumer-Targeted Pharmaceutical Promotion
Business Insights, Sep 2003, Pages: 122
The new management report, The DTC Marketing Outlook 2003: New challenges and opportunities in consumer-targeted pharmaceutical promotion, analyzes the latest developments in DTC marketing and unveils the new channels and markets that have the potential to boost product sales, awareness and revenue. Understand the benefits of using Interactive TV (iTV) in your promotional campaign, recognize how Disease Awareness Campaigns (DACs) can help you to establish product presence in new markets and find out which regulations could help or hinder your promotional campaign in different geographical markets. This new report will show you how by empowering consumers with disease and product information utilizing effective DTC marketing techniques, you will see improvements in ROI, branding, consumer attention and product awareness.
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