Advertising in Germany
Datamonitor, November 2010, Pages: 34
The Advertising in Germany industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
- Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of Advertising in Germany’s recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of Advertising in Germany
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights
- Detailed information is included on market size, measured by value and/or volume
- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
EXECUTIVE SUMMARY
MARKET OVERVIEW
Market definition
Research highlights
Market analysis
MARKET VALUE
MARKET SEGMENTATION I
MARKET SEGMENTATION II
FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry
LEADING COMPANIES
Aegis Group Plc
Media Consulta
Omnicom Group Inc.
MARKET FORECASTS
Market value forecast
MACROECONOMIC INDICATORS
APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer
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LIST OF TABLES
Table 1: Germany advertising industry value: $ million, 2005–09
Table 2: Germany advertising industry segmentation I:% share, by value, 2009
Table 3: Germany advertising industry segmentation II: % share, by value, 2009
Table 4: Aegis Group Plc: key facts
Table 5: Aegis Group Plc: key financials ($)
Table 6: Aegis Group Plc: key financials (£)
Table 7: Aegis Group Plc: key financial ratios
Table 8: Media Consulta: key facts
Table 9: Omnicom Group Inc.: key facts
Table 10: Omnicom Group Inc.: key financials ($)
Table 11: Omnicom Group Inc.: key financial ratios
Table 12: Germany advertising industry value forecast: $ million, 2009–14
Table 13: Germany size of population (million), 2005–09
Table 14: Germany gdp (constant 2000 prices, $ billion), 2005–09
Table 15: Germany gdp (current prices, $ billion), 2005–09
Table 16: Germany inflation, 2005–09
Table 17: Germany consumer price index (absolute), 2005–09
Table 18: Germany exchange rate, 2005–09
LIST OF FIGURES
Figure 1: Germany advertising industry value: $ million, 2005–09
Figure 2: Germany advertising industry segmentation I:% share, by value, 2009
Figure 3: Germany advertising industry segmentation II: % share, by value, 2009
Figure 4: Forces driving competition in the advertising industry in Germany, 2009
Figure 5: Drivers of buyer power in the advertising industry in Germany, 2009
Figure 6: Drivers of supplier power in the advertising industry in Germany, 2009
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2009
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Germany, 2009
Figure 9: Drivers of degree of rivalry in the advertising industry in Germany, 2009
Figure 10: Aegis Group Plc: revenues & profitability
Figure 11: Aegis Group Plc: assets & liabilities
Figure 12: Omnicom Group Inc.: revenues & profitability
Figure 13: Omnicom Group Inc.: assets & liabilities
Figure 14: Germany advertising industry value forecast: $ million, 2009–14
- Aegis Group Plc
- Omnicom Group Inc.
- WPP Group plc
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