EUR USD GBP
+353-1-416-8900REST OF WORLD
1-800-526-8630U.S. (TOLL FREE)

Premium A2P and P2A Messaging Market by Application, Traffic, Messaging Platform, Industry, and Region - Global Forecast to 2021

  • ID: 3842100
  • Report
  • September 2016
  • Region: Global
  • 143 Pages
  • Markets and Markets
1 of 4
The Premium A2P and P2A Messaging Market Size Is Estimated to Grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021

FEATURED COMPANIES

  • AT&T
  • Beepsend
  • CLX Communications
  • Infobip Ltd.
  • Mahindra Comviva
  • SAP SE
  • MORE
Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

“Among the applications, CRM services to have the maximum market size during the forecast period”
CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 as they are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

“Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period”
Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

“Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period”
APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises., The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:

- By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%
- By Designation: C level: 30%, Director level:15%, and Others: 55%
- By Region: North America: 37%, APAC: 29%,Europe: 34%,

The various key vendors profiled in the report are as follows:
1. CLX Communications
2. AT&T
3. Tata Communications
4. Infobip
5. Mahindra Comviva
6. SAP SE
7. Dialogue Communications
8. Beepsend
9. Twilio
10. Tyntec.

Objective of the Study
- To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions
- To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
- To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders
- To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America
- To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market

The target audiences of the premium A2P and P2A messaging market report are given below:
- MNO/MVNOs
- Mobile Marketing Service Providers
- SMS Service Providers
- A2P and P2A Platform Providers
- A2P and P2A Service Providers
- Integrators/Aggregators
- Mobile Payment Solution Providers
- Enterprises/SMEs
- Mobile Content Developers
- Regulatory Bodies and Telecommunication Organization
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • AT&T
  • Beepsend
  • CLX Communications
  • Infobip Ltd.
  • Mahindra Comviva
  • SAP SE
  • MORE
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Premium A2P and P2A Messaging Market
4.2 Market-By Application
4.3 Market
4.4 Market Potential
4.5 Premium A2P and P2A Messaging Regional Market
4.6 Lifecycle Analysis, By Region 2016

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increased Mobile Marketing By Marketers and Application Developers
5.3.1.2 Growth in Mobile Banking
5.3.1.3 No Need for Data Connectivity
5.3.1.4 Increasing Mobile Subscriber Base
5.3.2 Restraints
5.3.2.1 Government Regulations
5.3.2.2 Illegitimate (Grey) Routes Affecting Telecom Operator’s Revenue
5.3.3 Opportunities
5.3.3.1 Mobile Marketing
5.3.3.2 Increased Revenue for Mobile Network Operators
5.3.4 Challenges
5.3.4.1 Increasing Mobile Messaging Spam, Phishing, and Malware
5.4 Regulatory Implications
5.4.1 Introduction
5.4.1.1 U.S. Federal Law Ctia Common Short Code
5.4.1.2 Australian Communications and Media Authority Spam Act 2003
5.4.1.3 U.K. Code Compliance (Phonepayplus)
5.4.1.4 Canada Cwta and Mma Code of Conduct
5.4.1.5 Singapore Personal Data Protection Commission
5.4.1.6 New Zealand Mobile Messaging Services Code
5.4.1.7 Ireland Commission for Communications Regulation
5.4.1.8 Telecom Regulatory Authority of India
5.4.1.9 Brazilian Regulation Body (Anatel)
5.4.1.10 France - Council for Service Applications
5.4.1.11 Netherlands - Sms Service Provision Code of Conduct
5.4.1.12 Sweden Code of Conduct
5.4.1.13 Russian Ministry of Telecommunication
5.4.1.14 Germany Youth Media Protection Treaty
5.4.1.15 Bahrain Regulation on Commercial Bulk Messages
5.4.1.16 South Africa Wireless Application Service Providers Association
5.4.1.17 China Penalty for Sending Spam
5.4.1.18 Hong Kong Office of the Telecommunications Authority

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis

7 Premium A2P and P2A Messaging Market Analysis, By Application
7.1 Introduction
7.2 Inquiry and Search Related Services
7.3 Customer Relationship Management Services
7.4 Notifications and Alerts
7.5 Authentication Services
7.6 Promotional and Marketing Services
7.7 Voting and Entertainment
7.8 Pushed Content Services
7.9 Interactive Messages
7.10 Others

8 Premium A2P and P2A Messaging Market Analysis, By Traffic
8.1 Introduction
8.2 National
8.3 Multi-Country

9 Premium A2P and P2A Messaging Market Analysis, By Messaging Platform
9.1 Introduction
9.2 Cloud Api Messaging Platform
9.3 Traditional and Managed Messaging Platform

10 Premium A2P and P2A Messaging Market Analysis, By Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Telecom and IT
10.4 Media and Entertainment
10.5 Travel and Tourism
10.6 Retail and E-Commerce
10.7 Healthcare
10.8 Government
10.9 Utilities and Logistics
10.10 Others

11 Global Premium A2P and P2A Messaging Market, By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Portfolio Comparison
12.3 Competitive Situation and Trends
12.3.1 Agreements, Partnerships, and Collaborations
12.3.2 New Product/Service Developments
12.3.3 Mergers and Acquisitions
12.3.4 Expansions

13 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 Introduction
13.2 CLX Communications
13.3 Tata Communications Ltd.
13.4 AT&T
13.5 Infobip Ltd.
13.6 Mahindra Comviva
13.7 SAP SE
13.8 Dialogue Communications Ltd.
13.9 Beepsend
13.10 Twilio, Inc.
13.11 Tyntec

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Key Innovator Profiles
14.1 Netsize
14.2 Dimoco
14.3 Route Mobile Limited
14.4 Mobiweb
14.5 Retarus

15 Appendix
15.1 Recent Developments
15.2 Knowledge Store
15.3 Discussion Guide
15.4 Introducing RT : Real-Time Market Intelligence
15.5 Available Customizations
15.6 Related Reports

List of Tables

Table 1 Global Premium A2P and P2A Messaging Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)
Table 2 Premium A2P and P2p Messaging Market: Summary of Drivers
Table 3 Premium A2P and P2p Messaging Market: Summary of Restraints
Table 4 Premium A2P and P2p Messaging Market: Summary of Opportunities
Table 5 Premium A2P and P2p Messaging Market: Summary of Challenges
Table 6 Premium A2P and P2A Messaging Market Size, By Application, 2014-2021 (USD Billion)
Table 7 Inquiry and Search Related Services: Market Size, By Region, 2014-2021 (USD Million)
Table 8 Customer Relationship Management Services: Market Size, By Region, 2014-2021 (USD Billion)
Table 9 Notifications and Alerts: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Authentication Services: Market Size, By Region, 2014-2021 (USD Million)
Table 11 Promotional and Marketing Services: Market Size, By Region, 2014-2021 (USD Million)
Table 12 Voting and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Pushed Content Services: Market Size, By Region, 2014-2021 (USD Million)
Table 14 Interactive Messages: Market Size, By Region, 2014-2021 (USD Million)
Table 15 Others: Premium A2P and P2A Messaging Market Size, By Region, 2014-2021 (USD Million)
Table 16 Market Size, By Traffic, 2014-2021 (USD Billion)
Table 17 National: Market Size, By Region, 2014-2021 (USD Billion)
Table 18 Multi-Country: Market Size, By Region, 2014-2021 (USD Billion)
Table 19 Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 20 Cloud Api Messaging Platform: Market Size, By Region, 2014-2021 (USD Billion)
Table 21 Traditional and Managed Messaging Platform: Market Size, By Region, 2014-2021 (USD Billion)
Table 22 Premium A2P and P2A Messaging Market Size, By Vertical, 2014-2021 (USD Billion)
Table 23 Banking, Financial Services, and Insurance: Market Size, By Region, 2014-2021 (USD Billion)
Table 24 Telecom and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 25 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Travel and Tourism: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Retail and E-Commerce: Market Size, By Region, 2014-2021 (USD Billion)
Table 28 Healthcare: Market Size, By Region, 2014-2021 (USD Billion)
Table 29 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 30 Utilities and Logistics: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 32 Market Size, By Region, 2014-2021 (USD Billion)
Table 33 North America: Premium A2P and P2A Messaging Market Size, By Application, 2014-2021(USD Billion)
Table 34 North America: Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 35 North America: Market Size, By Traffic, 2014-2021 (USD Billion)
Table 36 North America: Market Size, By Vertical, 2014-2021 (USD Billion)
Table 37 Europe: Market Size, By Application, 2014-2021 (USD Million)
Table 38 Europe: Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 39 Europe: Market Size, By Traffic, 2014-2021 (USD Billion)
Table 40 Europe: Premium A2P and P2A Messaging Market Size, By Vertical, 2014-2021 (USD Million)
Table 41 Asia-Pacific: Market Size, By Application, 2014-2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 43 Asia-Pacific: Market Size, By Traffic, 2014-2021 (USD Billion)
Table 44 Asia-Pacific: Premium A2P and P2A Messaging Market Size, By Vertical, 2014-2021 (USD Billion)
Table 45 Middle East and Africa: Market Size, By Application, 2014-2021 (USD Million)
Table 46 Middle East and Africa: Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 47 Middle East and Africa: Market Size, By Traffic, 2014-2021 (USD Billion)
Table 48 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million)
Table 49 Latin America: Premium A2P and P2A Messaging Market Size, By Application, 2014-2021 (USD Million)
Table 50 Latin America: Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 51 Latin America: Market Size By Traffic, 2014-2021 (USD Billion)
Table 52 Latin America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 53 Agreements, Partnerships, and Collaborations, 2016
Table 54 New Product Developments, 2015-2016
Table 55 Mergers and Acquisitions, 2015-2016
Table 56 Expansions, 2015-2016
Table 57 Agreements, Partnerships, and Collaborations, 2016
Table 58 New Product Developments, 2015-2016

List of Figures

Figure 1 Global Premium A2P and P2A Messaging Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Premium A2P and P2A Messaging Market Size, By Application Snapshot (2016 & 2021): Interactive Messages Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size, By Traffic Snapshot(2016 & 2021)
Figure 8 Market Size, By Messaging Platform Snapshot (2016 & 2021)
Figure 9 Market Size, By Industry Vertical Snapshot (2016 & 2021)
Figure 10 Global Market Share, 2016 - North America is Estimated to Hold the Largest Market Share in 2016
Figure 11 Government Regulations & Best Practices and the Increasing Number of Mobile Subscribers are Driving the Market
Figure 12 Market, By Application, 2014-2021 (USD Billion)
Figure 13 North America is Estimated to Hold the Largest Share in the Premium A2P and P2A Messaging Market (2016)
Figure 14 Middle East and Africa is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 15 Middle East and Africa to Grow Faster Than the Other Regions
Figure 16 Regional Lifecycle - Middle East and Africa is Estimated to Grow at A Highest Growth Rate, 2016
Figure 17 Premium A2P and P2A Messaging Market Segmentation
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Value Chain Analysis (2016): Major Role Played By Mobile Network Operator
Figure 20 Interactive Messages Segment Exhibits the Fastest Growth Rate in the Global Market
Figure 21 Multi-Country Exhibits the Highest Growth Rate in the Market
Figure 22 Cloud API Messaging Platform Exhibits the Fastest Growth Rate in the Global Market
Figure 23 Travel and Tourism Exhibits the Fastest Growth Rate in the Market
Figure 24 Middle East and Africa Will Exhibit the Highest Growth Rate in the Market
Figure 25 North America: Premium A2P and P2A Messaging Market Snapshot
Figure 26 Asia-Pacific Market Snapshot
Figure 27 Companies Adopted Partnership and Agreement as the Key Growth Strategy During the Period 2014-2016
Figure 28 A2P and P2A Messaging: Portfolio Comparison
Figure 29 Market Evaluation Framework
Figure 30 Battle for Market Share: Partnership and Agreement has Been the Key Strategy for Company Growth
Figure 31 Geographic Revenue Mix of Top 5 Market Players
Figure 32 CLX Communications: Company Snapshot
Figure 33 CLX Communications: SWOT Analysis
Figure 34 Tata Communications Ltd.: Company Snapshot
Figure 35 Tata Communications Ltd.: SWOT Analysis
Figure 36 AT&T: Company Snapshot
Figure 37 AT&T: SWOT Analysis
Figure 38 Infobip Ltd.: SWOT Analysis
Figure 39 Mahindra Comviva: Company Snapshot
Figure 40 Mahindra Comviva: SWOT Analysis
Figure 41 SAP SE: Company Snapshot
Figure 42 Twilio, Inc.: Company Snapshot
Note: Product cover images may vary from those shown
3 of 4

FEATURED COMPANIES

  • AT&T
  • Beepsend
  • CLX Communications
  • Infobip Ltd.
  • Mahindra Comviva
  • SAP SE
  • MORE
The scope of this report covers the premium A2P and P2A messaging market by application, by messaging platform, traffic, vertical, and region. Customer Relations Management (CRM) services application segment is expected to hold the largest market share owing to its secure and reliable communication channel for enterprises to interact with their tech savvy customers.

Among the messaging platforms, cloud API messaging platform segment is expected to hold the largest market share during the forecast period; this messaging platform provides a simple and effective two way communication channel for enterprises. Using cloud API messaging platform, enterprises and business can easily communicate with their customers and this messaging platform offers various advantages for messaging, including two way messages, archiving, billing, notification, and OTP verification.

Among traffic, multi-country segment is expected to dominate the premium A2P and P2A messaging market and holds the largest market share. This traffic is less in volume but high in revenue for the mobile network operator. This traffic holds the largest market share in IT & telecom, travel, tourism, and social site authentication.

Among the verticals, the Banking, Financial Services, and Insurance (BFSI) , vertical is expected to hold the largest market share during the forecast period 2016 to 2021. As this vertical has various use cases for its customers, such as A2P messages for transaction detail, alerts, delivery updates, and verification, it is expected to dominate the market.

Asia-Pacific (APAC) is expected to hold the largest market share as well as grow at the highest rate in the premium A2P and P2A messaging market during the forecast period. This is because of large-scale acceptance of premium A2P and P2A messaging services by the enterprises. The increasing developments in regulations and technologies are benefiting all the stakeholders present in the market ecosystem in this region.
However, the varying nature of government regulations across the globe and illegitimate grey route, which affect the mobile network operators’ revenue, would be the restraining factors for the premium A2P and P2A messaging market.

The major vendors in the premium A2P and P2A messaging market include CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. These players adopted various strategies such as new product launches, partnerships, agreements, collaborations, mergers & acquisitions, and business expansions to cater to the needs of their customers. The report also includes key innovators in the market, such as NetSize, Route Mobile Limited, Dimoco, MobiWeb, and Retarus.
Note: Product cover images may vary from those shown
4 of 4
- AT&T
- Beepsend
- CLX Communications
- Dialogue Communications Ltd.
- Infobip Ltd.
- Mahindra Comviva
- SAP SE
- Tata Communications Ltd.
- Twilio, Inc.
- Tyntec
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll