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IBM - CRM company profile - Germany - 2003
Pierre Audoin Consultants (PAC), Oct 2003, Pages: 10
This German company profile on IBM, is extracted from the published CRM 2002 Germany report. It presents the IBM' s offerings and positioning in the German CRM market. The company is first analyzed internally by providing a financial review based on services and industry segments in the CRM market, a CRM related products and services portfolio, and their organizational structure, both legal and business. Then external factors, applied to the geographic market scope, are taken into account, such as their recent projects, references, partners, and strategic plans. This internal to external approach on the company's local and specific operations culminates with a clear and intelligent Swot analysis and critical statements based on their current position within the CRM market. - Pierre Audoin Consultants - “Your Source for IT Intelligence”
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