Research-based report profiling Inditex, based in Spain. Inditex - best known for its Zara brand - is a vertically integrated company which is able to control the entire manufacturing and distribution process itself.
The report examines the company's corporate development, and its strategies for product branding, manufacturing and sourcing, design and marketing, distribution and retailing.
The report also provides an outlook for the future of the company.
Initial public offering
Product and Branding Strategy
Manufacturing and Sourcing Strategy
Design and Marketing Strategy
Financial performance: 2001/02
Financial performance: 1st quarter 2002/03
List of tables
Table 1: Inditex: subsidiaries by brand and location, April 2002
Table 2: Inditex: number of brand dedicated stores by region and country, April 2002
Table 3: Inditex: financial performance, 1998/99-2001/02
Inditex, based in Spain, manufactures high quality apparel and sells it worldwide at mid-market prices through its own branded retail stores. Inditex prides itself on its vertically integrated structure. This, the company claims, enables it to maximise control over the entire manufacturing and distribution process. At the same time, the group focuses on responding to fast-changing fashions and quick response deliveries.
Inditex maintains its own stores across the world which are dedicated to selling its own brands. The group is best known for its Zara brand. However, it also sells products through five minor stores, namely Pull & Bear, Massimo Dutti, Bershka, Stradivarius and Oysho.
Until recently, the group planned to expand further into the US market. However, these plans have been put on hold, partly due to the fear that its distribution may become overstretched. Instead, Inditex has decided to concentrate on expanding within European markets.