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Profile of Dogi: A World Leadeer in Stretch Knitted Fabrics

  • ID: 38750
  • Company Profile
  • January 2002
  • 14 pages
  • Textiles Intelligence Ltd.
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This report contains a profile of Dogi, based near Barcelona in Spain. The company is a leading producer of stretch knitted fabrics, and sells to the lingerie, swimwear and sportswear market sectors.

The report contains details of the company's production capabilities and its strategies for expansion, cost reduction and development.
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Introduction
Products and Markets
DuPont's Lycra Assured Programme
Production Facilities
Acquisitions, Cooperation Agreements and Investments
Acquisition of Elastelle
Cooperation agreement with Noyon
Acquisition of Textiles ATA
Acquisition of former Courtaulds Textiles operations from Sara Lee
Further investment in Asia
Strategies
Expansion strategy
Cost reduction strategy
European production strategy
Financial performance
Financial performance 2001
Financial performance by company, 2001
Financial performance 1st quarter 2002
Financial performance 1st half 2002
Outlook

List of tables
Table 1: Dogi: share of sales by product category, 1996-2001
Table 2: Dogi: group structure, December 31, 2001
Table 3: Dogi: financial profile, 1997-2002
Table 4: Dogi: breakdown of sales by subsidiary, 1997-2001
Table 5: Dogi: profits and losses by subsidiary, 2001

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Dogi, based near Barcelona, Spain, produces, dyes and finishes stretch knitted fabrics for underwear, lingerie, and high fashion swimwear. Its products are sold to some of the world’s leading companies—including Sara Lee, Marks & Spencer, Vanity Fair and Triumph. Dogi also makes fabrics for sportswear where durability, comfort, breathability, waterproofness, high wickability and stretch are important features. Dogi was a supplier of fabric to Nike for sportswear worn at the Sidney 2000 Olympic Games.

In January 2001 Dogi became a participant company of DuPont’s Lycra Assured programme—a worldwide alliance promoted by DuPont, the manufacturer of Lycra brand elastomeric fibre. Dogi has also developed fabrics bearing the Oeko-Tex Standard 100 label. During the 1990s Dogi embarked on a process of strategic restructuring and internationalisation of production and sales. In 2001 it bought several elastic fabric businesses which Sara Lee Corporation had earlier acquired from Courtaulds Textiles. Dogi now has factories in China, France, Germany, Mexico, the Philippines and Thailand. It has formed a strategic alliance with the French company Noyon and has opened international sales offices. In August 2002 Dogi announced further investment plans for its plants in China and the Philippines. Its aim is to boost Asian sales in preparation for the liberalisation of textile and garment trade in 2005.

Dogi is strategically well placed to target the world’s leading growth markets. However, its record of continuous profits growth has been hit by the global downturn. Dogi will need to return to profitability quickly if it is to meet its loan repayment commitments and achieve its aim of becoming the number one global supplier of stretch fabrics.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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