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Asia Pacific A2P SMS Market - By Services (Transactional & Promotional), By Verticals, By Countries-Drivers, Opportunities, Trends, and Forecasts, 2016-2022

  • ID: 3876123
  • Report
  • September 2016
  • Region: Asia, Asia Pacific
  • 159 Pages
  • Infoholic Research LLP
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Aisa Pacific A2P Sms Market to Grow at a CAGR of 6.3% Over the Period 2016-2022 to Aggregate $26.31 Billion By 2022

FEATURED COMPANIES

  • Bharti Airtel Ltd
  • mGage
  • RouteSMS Solutions Ltd
  • SK Telecom Co Ltd
  • TATA Communications Ltd
  • Wavecell
  • MORE
"Asia Pacific A2P SMS Market-By Services (Transactional & Promotional), By Verticals (BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Government, Utilities & Logistics, Education), By Countries-Drivers, Opportunities, Trends, and Forecasts, 2016-2022"

Application to Person (A2P) is an emerging messaging type in the mobile world. A2P SMS provides updates related to transactions, authorized info (secure info), notifications, reminders, alerts, promotional, enquiry, search, offers, etc. without any deduction. The A2P SMS is widely used across all the verticals including BFSI, retail, healthcare, education, utilities & logistics, transport, government, etc.

Further, A2P SMS is a cost-effective communication tool for end-users to increase their customer base, reach billions of customers, reduce operation costs, lower implementation costs, and improve the brand visibility in customer landscape. Increasing demand, changing customer lifestyle, growing business models, and mobile first strategy have made the branders to increase their spending on mobile applications. The mobile value chain players are aggressively innovating new products/services to reach the customer demands in the growing mobile market.

The Asia Pacific A2P SMS market is analyzed based on three segments, namely service, verticals and countries. In the next 5 years, A2P SMS is set to be the golden era for players to enhance the business or to capture the revenue in this market. There is a huge demand for A2P messaging services and services segment covers transactional and promotional services. The transactional service is expected to contribute the major market share for Asia Pacific A2P SMS market. Currently, the A2P SMS market is growing rapidly as SMEs & larger enterprises are aggressively adopting this technology to reach their customer in an effective and easy way.

Countries segment covers developed countries - Japan, ANZ, South Korea, Singapore and others, and developing countries - China, India, Indonesia, Philippines, Vietnam, Thailand, Malaysia and others. The developing countries hold the major market share compared to developed countries due to positive growth in the mobile market and internet subscriber base. Further, increasing demand for mobile application in enterprises and consumer landscape, rising spending on mobile applications, government initiatives and adoption of mobile phones are few of the factors expected to drive the A2P SMS market growth in the upcoming years.

The key players covered in the report are Vodafone Group Plc., Bharti Airtel Limited, SK Telecom Co. Ltd., China Unicom Ltd., Singapore Telecommunications Limited, Tanla Solutions Limited, SAP SE, Orange Business Services and TATA Communications Limited.

The study covers and analyzes the “Asia Pacific A2P SMS” market. Bringing out the complete key insights of this industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bharti Airtel Ltd
  • mGage
  • RouteSMS Solutions Ltd
  • SK Telecom Co Ltd
  • TATA Communications Ltd
  • Wavecell
  • MORE
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Over-The-Top (OTT) Messaging
3.3.2 Person to Person (P2P)

4 Market Outlook
4.1 Overview
4.2 Market Definition
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces

5 Market Characteristics
5.1 Overview and Evolution - SMS and Types
5.1.1 Person to Person (P2P)
5.1.2 Application to Person (A2P)
5.1.3 Person to Application (P2A)
5.2 Ecosystem
5.3 Value Chain Analysis
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increase in the mobile subscriber base
5.4.1.2 Rising demand for A2P SMS platform in the enterprise sector
5.4.2 No need of the internet
5.4.3 Restraints
5.4.3.1 Government regulatory
5.4.3.2 Lack of infrastructure
5.4.4 Opportunities
5.4.4.1 A2P SMS platform is the enterprise business strategy
5.4.4.2 Rising adoption of smart technologies
5.4.4.3 Business opportunities in South-east Asian countries
5.4.5 DRO - Impact Analysis
5.5 Key Stakeholders

6 Services: Market Size and Analysis
6.1 Overview
6.2 Transactional Service
6.2.1 CRM 
6.2.2 Interactive Service
6.2.2.1 Unstructured Supplementary Service Data (USSD)
6.2.2.2 One Time Password (OTP) Interactive Services
6.2.2.3 Two Factor Authentication (2FA)
6.3 Promotional Service
6.3.1 Promotional Campaigns
6.3.2 Pushed Content Services
6.3.3 Inquiry and Search Services

7 Verticals: Market Size and Analysis
7.1 Overview
7.2 BFSI
7.2.1 Overview
7.2.2 Drivers, Challenges, Emerging Trends, Key Opportunities in BFSI
7.2.3 Investment and Market Trend in BFSI
7.3 Retail
7.3.1 Overview
7.3.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Retail
7.3.3 Investment and Market Trend in Retail
7.4 IT & Telecom
7.4.1 Overview
7.4.2 Drivers, Challenges, Emerging Trends, Key Opportunities in IT & Telecom
7.4.3 Investment and Market Trend in IT & Telecom
7.5 Transport
7.5.1 Overview
7.5.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Transport
7.5.3 Investment and Market Trend in Transport
7.6 Media & Entertainment
7.6.1 Overview
7.6.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Media & Entertainment
7.6.3 Investment and Market Trend in Media & Entertainment
7.7 Healthcare
7.7.1 Overview
7.7.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Healthcare
7.7.3 Investment and Market Trend in Healthcare
7.8 Government
7.8.1 Overview
7.8.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Government
7.8.3 Investment and Market Trend in Government
7.9 Utilities & Logistics
7.9.1 Overview
7.9.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Utilities & Logistics
7.9.3 Investment and Market Trend in Utilities & Logistics
7.10 Education
7.10.1 Overview
7.10.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Education
7.10.3 Investment and Market Trend in Education

8 Countries: Market Size and Analysis
8.1 Overview
8.2 Developed Countries/Advanced Countries
8.2.1 Overview
8.2.2 Japan
8.2.2.1 Key Facts
8.2.2.2 Market Trends
8.2.3 Australia & New Zealand (ANZ)
8.2.3.1 Key Facts
8.2.3.2 Market Trends
8.2.4 South Korea
8.2.4.1 Mobile Market Snapshot
8.2.4.2 Key Facts
8.2.4.3 Market Trends
8.2.5 Singapore
8.2.5.1 Mobile Market Snapshot
8.2.5.2 Key Facts
8.2.5.3 Market Trends
8.3 Developing Countries
8.3.1 Overview
8.3.2 China
8.3.2.1 Key Facts
8.3.2.2 PEST Analysis
8.3.2.3 Market Trends
8.3.2.4 Key Opportunities
8.3.3 India
8.3.3.1 Key Facts
8.3.3.2 PEST Analysis
8.3.4 Market Trends
8.3.4.1 Key Opportunities
8.3.5 Thailand
8.3.5.1 Key Facts
8.3.5.2 Market Trends
8.3.6 Malaysia
8.3.6.1 Mobile Market Snapshot
8.3.6.1 Key Facts
8.3.6.2 Market Trends
8.3.7 Indonesia
8.3.7.1 Key Facts
8.3.7.2 Market Trends
8.3.8 Philippines
8.3.8.1 Mobile Market Snapshot
8.3.8.2 Key Facts
8.3.8.3 Market Trends
8.3.9 Vietnam
8.3.9.1 Key Facts
8.3.9.2 PEST Analysis
8.3.9.3 Market Trends

9 Vendor Profiles
9.1 Vodafone Group Plc
9.1.1 Overview
9.1.2 Business Units
9.1.3 Geographic Revenue
9.1.4 Business Focus
9.1.5 SWOT Analysis
9.1.6 Business Strategies
9.2 Bharti Airtel Limited
9.2.1 Overview
9.2.2 Business Units
9.2.3 Geographic Revenue
9.2.4 Business Focus
9.2.5 SWOT Analysis
9.2.6 Business Strategies
9.3 SK Telecom Co Ltd.
9.3.1 Overview
9.3.2 Business Units
9.3.3 Geographic Revenue
9.3.4 Business Focus
9.3.5 SWOT Analysis
9.3.6 Business Strategies
9.4 China Unicom Ltd.
9.4.1 Overview
9.4.2 Business Units
9.4.3 Geographic Revenue
9.4.4 Business Focus
9.4.5 SWOT Analysis
9.4.6 Business Strategies
9.5 Singapore Telecommunications Limited
9.5.1 Overview
9.5.2 Business Units
9.5.3 Geographic Revenue
9.5.4 Business Focus
9.5.5 SWOT Analysis
9.5.6 Business Strategies
9.6 mGage
9.6.1 Overview
9.6.2 Business Units
9.6.3 Geographic Revenue
9.6.4 Business Focus
9.6.5 SWOT Analysis
9.6.6 Business Strategies
9.7 Syniverse Technologies, LLC
9.7.1 Overview
9.7.2 Business Units
9.7.3 Geographic Revenue
9.7.4 Business Focus
9.7.5 SWOT Analysis
9.7.6 Business Strategies
9.8 Tanla Solutions Limited
9.8.1 Overview
9.8.2 Business Units
9.8.3 Geographic Revenue
9.8.4 Business Focus
9.8.5 SWOT Analysis
9.8.6 Business Strategies

10 Global Generalist
10.1 SAP SE
10.1.1 Overview
10.1.2 Offerings
10.1.3 SAP in A2P SMS Offerings
10.2 Orange Business Services
10.2.1 Overview
10.2.2 Offerings
10.2.2.1 Orange in A2P SMS Offerings
10.3 TATA Communications Limited
10.3.1 Overview
10.3.2 Offerings
10.3.3 Tata Communication in A2P SMS Offerings

11 Company To Watch For
11.1 Wavecell
11.1.1 Overview
11.1.2 Wavecell Market
11.1.3 A2P SMS Offerings
11.2 RouteSMS Solutions Limited
11.2.1 Overview
11.2.1.1 RouteSMS Solutions Market
11.2.2 A2P SMS offerings
11.3 Wegus Infotech Private Ltd
11.3.1 Overview
11.3.2 Wegus Infotech Market
11.3.3 A2P SMS Offerings

12 Competitive Landscape
12.1 Competitor Comparison Analysis
12.2 Market Landscape
12.2.1 Mergers & Acquisitions (M&A)
12.2.2 Joint Venture and Collaborations

13 Expert’s Views

Annexure
Abbreviations
Note: Product cover images may vary from those shown
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- Bharti Airtel Ltd
- China Unicom Ltd
- mGage
- Orange Business Services
- RouteSMS Solutions Ltd
- SAP SE
- Singapore Telecommunications Ltd
- SK Telecom Co Ltd
- Syniverse Technologies LLC
- Tanla Solutions Ltd
- TATA Communications Ltd
- Vodafone Group
- Wavecell
- Wegus Infotech
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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