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The Newpaper Industry Market Assessment Product Image

The Newpaper Industry Market Assessment

  • Published: January 2001
  • Region: United Kingdom
  • Key Note Publications Ltd

The newspaper market has had to change considerably in recent years as competition from other news sources - including the Internet, and cable and satellite television - has put pressure on circulations. The focus has been shifted in order to incorporate increased coverage of lifestyle issues, with many newspapers adding new sections and stand-alone supplements. Saturday editions have been a particular focus of attention, and there has also been an increase in sports coverage.

Despite these changes, revenues from copy sales have remained relatively stagnant - a trend exacerbated by the fact that price wars over the past decade have, until recently, prevented increases in cover prices. However, in 2001, a number of newspapers have introduced cover-price increases, and ever-growing newsprint costs may force others to follow suit.

Until recently, advertising revenues had been growing at a healthy rate. However, the newspaper industry, like other media sectors, has been severely affected during the past year by an overall fall in advertising expenditure. A number of national newspaper groups have reported falling advertising revenues during the same period, and have reacted READ MORE >

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