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The Small Office Home Office (SoHo) Consumer Market Assessment

  • ID: 3894
  • January 2001
  • Region: United Kingdom
  • Key Note Ltd
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This is the first time that Key Note Market Assessment has examined the SoHo (Small Office/Home Office) market in the UK. This report, one of two, looks particularly at the nature of small businesses and at the attitudes of the SoHo consumer. The key products and services purchased by SoHo consumers are reviewed in a separate product-focused Market Assessment report.

The SoHo market in the UK is defined as covering teleworkers working for an employer as well as people working on a freelance basis from home. It also includes small businesses, defined as those with a turnover of £1m or less per annum and with fewer than 50 employees or partners involved in the business. Small businesses account for around 90% of all businesses in the UK, and, as such, constitute a very important market for SoHo equipment and services, such as computer hardware and software, telecommunications equipment and services, and office supplies, i.e. furniture and consumables.

A key feature of this report is the exclusive quantitative research commissioned by Key Note from NOP Financial. This research, carried out in 2000, looks at purchasing intentions for various SoHo equipment sectors, READ MORE >

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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