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Beauty and Personal Care Packaging in Vietnam

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    Report

  • 10 Pages
  • October 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 3897573
Vietnam’s beauty and personal care packaging volumes rose by 3% in 2024, underpinned by strong growth in the overall industry and the deeper penetration of products across categories. This expansion was being driven by rising middle-class incomes, the influence of social media (eg K-beauty, J-beauty, TikTok/Instagram), and growing demand for natural/organic products. All of these factors were translating into higher product consumption and, consequently, greater packaging demand.

This Beauty and Personal Care Packaging in Vietnam report offers insight into key trends and developments driving packaging across the category.

Product coverage: Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Men's Grooming Packaging, Oral Care Packaging, Skin Care Packaging, Sun Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Rising incomes and premiumisation boost Vietnamese beauty and personal care packaging in 2024
  • Cocoon’s refill bag driving sustainable beauty packaging in Vietnam
  • Sustainability and small flexible packs driving Vietnamese beauty and personal care packaging
PROSPECTS AND OPPORTUNITIES
  • Economic growth and regulations boosting Vietnamese beauty and personal care packaging
  • Rising demand for premium, safe and sustainable beauty and personal care packaging in Vietnam
DISCLAIMER