Home Market, 2003: The Market, The Competitors, The Future Trends with special section on Luxury Home
Unity Marketing, April 2003, Pages: 300
Consumer purchases of home furnishings increased 4.1% in 2002 to reach $378.4 billion, up from $363.3 billion in 2001.
Does your company compete in the home furnishings market, including furniture, housewares, tabletop, linens, rugs, window coverings, and others? Do you need to know the future trends in the home furnishings market so that you can plan more effectively? Then you need this insightful report. Based upon the results of the latest surveys among the home furnishing retailers and profiles of the industry's leading competitors, this in-depth report provides the fact and figures you need to develop winning marketing and business strategies. Written for anyone and everyone that sells home furnishings, from marketers, advertisers, retailers, service providers, this report is an essential business planning tool to understand the dynamics of the home furnishings market, today and into the future.
Special Feature: This report includes a special section on the luxury home furnishings market including consumer demographics, purchase incidence, spending and shopping behavior for these categories of luxury home products: Art and Antiques Electronics Fabrics, Wall and Window Coverings Furniture and Floor Coverings Garden and Garden Products Kitchenware, Cookware and Housewares Kitchen Appliances and Bath Linens and Bedding Tabletop and services: Housecleaning and Maid Home Decorator and Catering. In addition it profiles five different segments in the luxury home market based upon consumers' attitudes and motivations in buying home furnishings, thus providing marketers and retailers insights into how to best target and sell to the different types of luxury home customers.
Introduction 2
Study Methodology 3
2 About Home Market: Home Products Personal Consumption Expenditures, 1997-2002 4
Personal Consumption Expenditures by Major Categories, 1997-2002 5
Personal Consumption Expenditures by Home Product Category, 1999-2001 6
Furniture & Mattress Product Detail, 2000-2001 7
Major Appliances Product Detail, 2000-2001 8
Small Appliances Product Detail, 2000-2001 9
China, Glassware, Tableware & Housewares Product Detail, 2000-2001 10
Video, Audio, Computers for Home Use Product Detail, 2000-2001 11
Floor Coverings Product Detail, 2000-2001 12
Clocks, Lamps, Blinds, Rods & Other Durable House Furnishings Product Detail, 2000-2001 13
Hand Tools Product Detail, 2000-2001 14
Linens & Other Semidurable House Furnishings Product Detail, 2000-2001 15
Plants, Shrubs, Seeds, Flowers Product Detail, 2000-2001 16
Home Products Retail Sales, 1997 & 2001 17
Home Products Retail Sales, 1997-2001 19
Linens/Curtains & Draperies Retail Sales 1997-2001 20
Major Appliances Retail Sales 1997-2001 21
Small Electrical Appliances Retail Sales 1997-2001 22
Televisions, Video Recorders, Video Cameras Retail Sales 1997-2001 23
Audio Equipment & Musical Instruments Retail Sales 1997-2001 24
Furniture & Sleeping Equipment Retail Sales 1997-2001 25
Flooring & Floor Coverings Retail Sales 1997-2001 26
Kitchenware & Home Furnishings Retail Sales 1997-2001 27
Computer & Peripherals Retail Sales 1997-2001 28
Plants, Shrubs, Seeds Retail Sales 1997-2001 29
Home Sales by Channel of Distribution 1997-2001 30
Home Share of Market by Channel of Distribution 31
Monthly Retail Sales Among Furniture & Home Furnishings and Electronic & Appliance Retailers 2001 & 2002 32
Projections Home Personal Consumption to 2010 33
3 About Home Consumers — Consumer Expenditures: Trends in American Consumer Spending 1999-2001 34
Home Furnishings Households Purchase Incidence 35
Consumer Expenditures — Trends in Household Furnishings Spending 2001-1999 36
Consumer Expenditures on Household Furnishings & Equipment — Average Spending by Age, 2001 37
Consumer Expenditures on Household Furnishings & Equipment — Average Spending by Household Composition, 2001 38
Consumer Expenditures on Household Furnishings & Equipment — Average Spending by Income, 2001 39
American Housing Trends 40
Home Ownership Trends & Home Remodeling 41
Housing Trends — Second Home Ownership on Rise 42
Nation’s Top 25 Luxury Consumer Markets 43
About the Luxury Home Consumer Survey — Some 668 Affluent Consumers of Home Luxuries Surveyed 44
Demographic Profile Identifies Luxury Home Target Market as Women with HHI of $158k 45
White Suburban Homeowners with Household Value of $270,000 are Typical 46
Married Households with One Child Predominate 47
Luxury Home Consumers are in Their Middle-to-Mature Years 48
What is Luxury? Luxury is Power to Pursue Your Passions 49
Consumers Express What is Luxury 52
Luxury is About Feelings 54
Luxuries Don’t Have to Cost Much 55
You Can’t Go Back from Luxury 56
Lifestyle Triggers for Luxury Purchases 57
Luxury Home Consumers are Comfortable Consumers 58
Stock Market Downturn had Greater Impact on Luxury Consumers than 9-11 59
Despite the Changes in the World, These Home Consumers Feel Equally Well Off as Last Year 60
For Those Who Feel Less Well Off, Stock Market Downturn is Main Reason 61
Luxury Electronics, Luxury Garden and Luxury Furniture & Floor Coverings are Top Three Most Purchased 62
Higher Income Consumers are Significantly More Active Buying Many Luxury Product Categories 63
Higher Income Consumers Spend About Two-and-one-half Tomes as Much on All luxury Home Products 64
Per Item Spending on Furniture and Floor Coverings, Followed by Electronics, is Highest 65
Higher Income Households Spend More on Most Luxury Home Products 66
Luxury Home Purchase Behavior Overview — Buy After Shopping Around vs. Shop in Only One Place 67
Buy on Impulse vs. Waited a Long Time 68
Make Decision Yourself vs. Make Decision Jointly 69
Buy on Sale/Discounted Off Regular Price vs. Pay Full List Price 70
Did Not Do Any Research vs. Carefully Research Purchase 71
Marketing Implications of Buying Behavior 72
Art & Antiques Purchase Behavior & Motivation 77
Luxury Electronics Purchase Behavior & Motivation 79
Luxury Fabrics, Wall & Window Coverings Purchase Behavior & Motivation 81
Furniture & Floor Coverings Purchase Behavior & Motivation 83
Garden & Garden Products Purchase Behavior & Motivation 86
Kitchenware, Housewares & Cookware Purchase Behavior & Motivation 88
Kitchen Appliances, Bath & Building Products Purchase Behavior & Motivation 90
Linens & Beddings Products Purchase Behavior & Motivation 93
Tabletop Products Purchase Behavior & Motivation 95
Spending Trends Point to Lower Spending on Luxury Products Next Year 98
Brand and/or Company Reputations and Store/Dealer Reputation are Key Influencers 99
Top Attributes of Luxury Products are Superior Overall Quality, Quality of Materials, Craftsmanship, Design & Durability 100
Attitudes About Home 101
Five Different Luxury Consumer Segments Discovered 102
Five Segments Based on Attitudes About Home 103
Decorate It & Forget It Materialist — Segment Profile 104
Creative Expressionist — Segment Profile 105
Been-There, Done-That — Segment Profile 106
The Client — Segment Profile 107
Nester in Transition — Segment Profile 108
Trends & Implications of Luxury Consumer Survey 109
Striving for Equilibrium Characterizes the Luxury Consumer of the New Millennium 110
Consumer Trend #1 — Luxury Consumers are Emerging from Their Cocoons & Reconnecting with the Outside World 111
Implications & Opportunities: Consumer Trend #1 — Luxury Consumers are Emerging from Their Cocoons & Reconnecting with the Outside World 112
Consumer Trend #2 — Luxury Brands Role in Getting People to Buy Will Increase 114
Implications & Opportunities: Consumer Trend #2 — Luxury Brands Role in Getting People to Buy Will Increase 118
Consumer Trend #3 — Luxury Must Continually Evolve & Reinvest Itself 120
Implications & Opportunities: Consumer Trend #3 — Luxury Must Continually Evolve & Reinvest Itself 122
Consumer Trend #4 — Luxury Consumers are Savvy Shoppers that Expect Greater & Greater Value 123
Implications & Opportunities: Consumer Trend #4 — Luxury Consumers are Savvy Shoppers that Expect Greater & Greater Value 125
Consumer Trend #5 — Luxury Must Extend Throughout the Entire Buying Cycle 127
Implications & Opportunities: Consumer Trend #5 — Luxury Must Extend Throughout the Entire Buying Cycle 130
Consumer Trend #6 — Next Luxury Boom Will Be in Luxury Services 131
Implications & Opportunities: Consumer Trend #6 — Next Luxury Boom Will Be in Luxury Services 132
4 About the Retail Market for Home Products — Potential Retail Outlets 133
Geographic Distribution of Home Furnishing Stores — Top 10 States 134
Number of Home Furnishing Stores by State 135
Top 50 National Home Retailers 137
About Home Retailers — Types of Stores that Sell Home Products 138
Products Sold by Home Retailers 139
Home Decoratives Sold by Home Retailers 140
China, Glassware, Tableware, & Housewares Sold by Home Retailers 141
Home Textiles Sold by Home Retailers 142
Furniture Sold by Home Retailers 143
Buying in Other Categories 144
Total Business Sales, Home Retailers 145
Percentage of Store Sales from Home Products 146
Sales Trends, % Change 2001-200 and Projected 2002 147
Distribution of Store Sales by Quarter 148
Distribution of Store Sales by Home Category and Sales Trend 149
Years in Operation 150
Number of Store Locations 151
Total Square Footage & Sales per Square Foot 152
Number of Store Employees 153
Total Operating Hours and Days per Week for Stores 154
Retail Store Location 155
Typical Retail Customers 156
Inventory/Sales Ratio and Inventory Levels 157
Number of Product Line Carried in Store 158
Budget Invested in Advertising & Promotion 159
Trends in Advertising & Promotional Spending 160
Retailer Promotional Activities 161
How Retailers Market Their Stores 162
Internet & E-commerce Use Among Retailers 163
Use of the Internet for Ordering & Buying Product 164
Sources of Product Information 165
Trade Show Attendance and Buying Habits 166
Most Important Trade Shows for Retailers 167
About Retailer Trends — Positive Influences on Sales 168
About Retailer Trends — Negative Influences on Sales 169
Leading Home Retailers Profiled 170
Bed, Bath & Beyond 171
Belk Inc. 174
Bombay Company 177
The Bon-Ton Stores, Inc. 180
Cost Plus, Inc. 182
Dillard’s, Inc. 185
Ethan Allen Interiors, Inc. 187
Federated Department Stores 190
Hanover Direct, Inc. 192
Haverty Furniture Companies, Inc. 195
Home Interiors & Gifts, Inc. 198
Home Depot, Inc. 199
Ikea International 204
JC Penney Company 205
Jennifer Convertibles, Inc. 209
Kirkland’s 212
Kmart 215
Kohl’s 217
Linens ‘n Things 220
Mattress Discounters Corporation 223
May Department Stores Company 226
Neiman Marcus Group, Inc. 229
Pier 1 Imports 232
Restoration Hardware 235
Saks Incorporated 238
Sears 241
Target Corporation 244
TJX Companies, Inc. 247
Tuesday Morning 251
Wal-Mart Stores 254
Williams-Sonoma 257
5 About Home Manufacturers — Home Furnishings Advertising Trends 261
Leading Home Manufacturers — Sales & Growth 262
Applica Incorporated 263
Ashley Furniture Industries, Inc. 266
Bassett Furniture Industries 267
Blyth Industries 269
Brown-Forman/Lenox 272
Brown-Jordan International, Inc. 274
Burlington Industries, Inc. 275
Bush Industries, Inc. 279
Catalina Lighting, Inc. 281
Chromcraft Revington, Inc. 284
Cone Mills Corporation 287
Croscill, Inc. 290
Crown Crafts, Inc. 291
Culp, Inc. 294
Dan River, Inc. 297
Decorize, Inc. 300
DMI Furniture, Inc. 302
F. Schumacher & Co. 304
Flexsteel Industries, Inc. 305
Furniture Brands International 308
Guilford Mills, Inc. 313
Hooker Furniture Corporation 314
Hunter Douglas 316
Klaussner Furniture Industries, Inc. 318
Kohler Co. 319
Lancaster Colony Corporation 320
La-Z-Boy Incorporated 323
Leggett & Platt Incorporated 325
Libbey Inc. 328
Martha Stewart Living Omnimedia 331
Masco Corporation 334
Maytag Corporation 338
Meadowcraft, Inc. 340
Media Arts Group, Inc. 341
Mikasa/ARC International 344
Mohawk Industries, Inc. 345
Natuzzi S.p.A. 347
Newell Rubbermaid 348
Oneida 352
O’Sullivan Industries Holdings, Inc. 355
Pillowtex Corporation 358
Polo Ralph Lauren Corporation 361
Pulaski Furniture Corporation 364
Quaker Fabric Corporation 365
The Rowe Companies 368
Royal Appliance Mfg. Co. 371
Salton, Inc. 374
Sauder Woodworking Co. 388
Sealy Corporation 379
Select Comfort Corporation 380
Serta, Inc. 384
Shaw Industries 385
Simmons Company 386
Spring Air 389
Springs Industries, Inc. 390
Stanley Furniture Company, Inc. 391
Syratech 394
Water Pik Technologies, Inc. 399
Waterford Wedgwood 402
Wellington Hall, Limited 405
Westpoint Stevens Inc. 407
Whirlpool Corporation 410
WKI Holding Company Inc. 413
Yankee Candle Company 417
6 Future Vision — Home Market 420
Future Vision — About Home Category Sales and Growth and Strategic Implications 421
Future Vision — What’s Up and What’s Down in Home? And Strategic Implications 422
Future Vision — About Where Consumers Buy Home and Strategic Implications 424
Future Vision — About Home Retailers and Strategic Implications 425
Future Vision — About Consumers and Their Spending on Home and Strategic Implications 427
Future Vision — End of Cocooning Marks Beginning of New Competition for the Consumers’ Attention and Strategic Implications 430
Future Vision — Keys to Success in Home Business 433
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
